Features of Kerastase cosmetics

Kerastase salon cosmetics for hair has been among the leaders in the opinion of the world's leading stylists for more than half a century. From the very beginning, the brand was positioned as a professional, for use in the beauty industry, and was focused on creating a fundamentally different approach to cleansing and restoring. Studying the reviews of the brand's fans today, we can say with confidence that the goal has been achieved. Features of professional hair cosmetics are looking for individual solutions for each hair type... And in this Kerastase is still unmatched.

The Kerastase brand owes its appearance to a true legend in the beauty industry - Francois Dalue. He took over at the helm of the L'Oreal concern in 1957, and radically changed the priorities of the company. By focusing on innovation, teamwork and his own laboratory research, he managed to win the trust of not only professionals, but also lovers of quality hair care. In 1964, L-Oreal opens the first page in the history of Kerastase.

By introducing its new line to beauty salons, the French company has helped broaden the understanding of hair care. Now clients could get their own, personal program for nutrition, restoration, hydration, taking into account the individual characteristics of their hairstyle, length of strands, and frequency of styling. The Kerastase brand immediately began to be perceived as an attribute of luxury life and a part of the highest class salon service. 1967 saw the launch of the first home care line available for purchase from beauty studios.

One of the first hair products from the new brand was pre-shampoo - a product that provides deep cleansing before receiving basic procedures... Further, a line of anti-dandruff products was developed. A breakthrough in 1970 was the appearance of the world's first bath shampoo with a dual action - against increased oily skin and dry hair ends.Four years later, the world was once again conquered with the introduction of the corn oil mask, which redefined nutrition and hydration for the wildest curls.

Since 1980, Kerastase has strengthened its market influence by releasing line Nutritive for dry and requiring special care hair... Since 1986, the company has a personalized range of sun protection products. In 1993, a difficult long-term work was completed, the result of which was the receipt of 11 patents for unique products. Colored hair has received a fundamentally new treatment with Reflection products.

The further journey showed that the principles of the company have not changed. A line against hair loss, innovative developments in the field of thermal care, the appearance of the Homme series for men and the universal limited Elixir Ultime with no restrictions on use. All this was brought by the 2000s, in which many cosmetic companies were experiencing a serious crisis.

Professional hair cosmetics work according to fundamentally different laws than mass market products. Kerastase creates a range of treatments, dividing bottles by color, taking into account the belonging of the products to a particular group. Among the properties possessed by products, the following can be noted.

• Careful preservation of the purity of the blond. This is handled by the Blond Absolut series, designed specifically for owners of natural blonde hair and those who prefer dyeing strands.

• Intensive nutrition. This includes the use of a series of 4 Elixir Ultime oils at once and the use of ampoule kits. For the perfect beauty of the strands from root to tip, the brand created the Instaliste line.

• Taming unruly hair. To solve this problem, Kerastase has a line of Discipline, which eliminates frizzy and tousled hairstyles. Couture Styling products, specially designed for styling, will also help to emphasize its beauty.

• Fight hair loss. For this, the company proposes to use the Densifique line. If the problem is scalp imbalance, you can correct it with the Specifique, a ruler designed specifically for this.

• Elimination of dry hair. For those who are especially sensitive, the Nutritive series has been created, for the colored ones - Reflection. If the hair is further weakened, formulations from the Resistance line will do.

• Elimination of artificial ingredients. Aura Botanica, a series containing up to 99% organic components, solves the problem of sustainable hair care.

• Growing long strands. To enhance hair growth, Extensioniste is used - a line that can significantly accelerate this process.

• Sun protection. Soleil products are used here, which have the ability to filter harmful UV radiation.

Among Kerastase hair products there are completely unique products that can provide their transformation in the salon or at home. The Fusio-Dose series is one of these options. This is a salon care offer consisting of 4 concentrates and 5 boosters that can be mixed in various combinations. Individual testing makes it easy to find the optimal solution for clients with different hair types and needs.

All combinations formed with Fusio-Dose are now available in the Home Lab format. After the first use in the salon, you can continue high-class professional care at home, in a comfortable environment, at a convenient time for yourself.

The most famous category of Kerastase products.The line includes formulations on a sulfate and sulfate-free basis, thickening, micellar, violet to eliminate the yellowness of blond.

A necessary addition to the use of bath shampoos. Masks can be selected according to hair type or purpose of use. There are UV protective, transforming, restoring, protective, nourishing solutions.

Products that eliminate problems associated with the influence of hair dryers, irons and other external factors. Among the top products, we can mention the Fluidissime spray, a cream to speed up styling of thick, prone to frizzy hair. L'Incroyable Blowdry Creme. Arouses interest and thermo-care Keratine Thermique - regular and travel milk.

The obvious bestsellers in this category are the two-phase product Therapiste, which removes any damage, and Instaliste, for getting hair like in an advertisement. Are popular and indelible serum Extentioniste, as well as thermal protective Cicaplasme... Natural care lovers will love Concentre Essentiel, a uniquely formulated concentrate.

Among the most famous Kerastase caring oils are Elixir Ultime for different hair types and tasks, Soleil in spray format for the effect of beach waves.

In this category, 4 courses are presented that solve different scalp problems. To increase the density, density of hair, there is Aminexil Force. To eliminate itching, inflammation on the skin, there is Cure Apaisant. To combat alopecia, women and men have ampoules Densifique and Densifique Homme. The average course duration is 3 months.

The lightest skincare products. There is Elixir Ultime with a rather thick creamy texture for the most intense nutrition. Care-jelly Volumifigue, allows you to create volume without losing the lightness of the hair. For colored hair, there is milk Chromatique, also suitable for those who prefer highlighting. Of interest and care-cement Ciment, able to repair all damage.

Kerastase men's line is presented micellar and conventional bath shampoos, styling products, hair loss treatments. There are also whole complexes here - programs that allow you to increase the density and density of the hairstyle, to eliminate the signs of alopecia.

The Kerastase brand takes into account the characteristics and structure of the hair when developing styling products. For example, Mousse Bouffante is suggested for maximum volume. To fix the hairstyle, it is suggested to apply one of the best varnishes of the company - Laque Couture or Laque Noire, able to ensure the perfect preservation of the selected image. For a trendy texturing effect, the brand recommends using Eau de Vagues spray for women and Densite Homme paste for men.

Curly hair is not overlooked either. For them, the company offers Creme de Boucles is a leave-in cream that transforms matted strands into perfect curls.

The reviews left by customers about Kerastase hair cosmetics can be generally regarded as positive. Fans of the brand note a wide selection of lines that allow both owners of short hair and people with long hair to find their products. There are separate series of styling products, men's cosmetics, but most of the products are still addressed to women. The brand receives high marks from customers largely due to an individual approach to solving specific problems: increased hair loss, dryness, damage from discoloration or heat exposure.

Almost all customers who once learned about Kerastase continue to use this cosmetics for years. The products visibly thicken porous hair, give it shine and smoothness, and eliminate frizz. Many praise the brand's oils, which can be applied both before shampooing, as a mask, and after it.

Compared to other brands, Kerastase fans note a more intense impact and faster achievement of the result. Hair, even with home care, really looks like after a beauty salon. Both on colored strands and on natural masks give an optimal result.

For an overview of Kerastase cosmetics, see the next video.