Adidas

Sportswear and footwear are currently receiving a lot of attention. The modern world is designed in such a way that people live in an active and dynamic mode. Therefore, many girls refuse heels and tight skirts and choose a comfortable sports style and branded items. Athletes also carefully choose equipment for themselves, giving preference to the best and trusted manufacturers. Adidas is one of the leading sporting goods companies with a rich history and worldwide recognition backed by years of success.

In the post-war period, in the 20s of the last century, the Dassler family decided to start the production of footwear. Initially, Adolf Dassler, the youngest son in the family, nicknamed Adi, took over the production.

Then, in the room that had previously been his mother's laundry, he launched the production of slippers and sports shoes for people with disabilities. The material for sewing shoes was a decommissioned military uniform, and the sole of the shoe was cut from old tires. After the older brother of Adolf Rudolph joined the production process, the Dassler brothers' shoe factory appeared.

Between the two brothers, the responsibilities for running the business were distributed based on personal qualities - Adolph was engaged in the development of models and production processes, and Rudolph was promoting the goods to the masses.

For the first time, boots for professional football players were produced in 1925 by Dassler. The model was appreciated and became another main component of production along with slippers.

A significant event in the history of the company can be called 1936 and the Olympic Games in Berlin, when an athlete wearing boots from the Dassler brothers took several gold medals and set world records. This event significantly strengthened the authority of branded footwear in the professional environment of athletes.

The great success of the family business gave way to new difficulties with the outbreak of the war. While the elder Rudolph was forced to fight, Adi was engaged in the production of footwear for the military. This broke the friendly tandem of the brothers and launched an irreversible mechanism.

The brothers divided the two factories among themselves and went to the sides. Adolf created the Addas company, which later became known as Adidas, and Rudolph soon changed the original name of the Ruda company to the well-known Puma brand today. The Adidas label was based on two stripes from the Dassler brothers factory trademark, to which Adi added another stripe.

Starting from the middle of the last century, Adolf Dassler's company gained momentum and became more and more popular. Olympic athletes increasingly appeared at their performances in Adidas shoes, which had an extremely positive impact on the company's sales.

After the death of the company's founder in 1978 and a succession of successive executives, the brand's position gradually declined. By the 90s of the XX century, the company began to bring losses, and Adidas clothing and shoes began to be considered a relic. At that time, two main competitors came to the fore - the American brand Nike and the English Reebok.

Robert Louis-Dreyfus managed to breathe new life into the losing ground. Taking design and production optimization seriously, he created a line of sportswear for ordinary people and began to open brand stores. Attracting celebrity stars to the collection and sponsoring major sporting events has restored Adidas to its former glory and has made it one of the leading sportswear manufacturers alongside its main competitor Nike.

Modern Adidas collections are striking in their variety. Among the models of the company you can find good old classics, specialized equipment for a particular sport, as well as ultramodern items made using the latest technologies.

Ever since the transformation and restoration of the brand's popularity in the early 2000s, Adidas products were officially divided into two areas - Originals and Performance, although this division began behind the scenes much earlier. The Performance line of clothing and footwear is represented by models that are manufactured using the latest developments.

In the production of clothing and footwear for professional sports, the company widely uses various modern technologies:

• Climacool keeps you feeling cool and fresh with mesh panels that are well ventilated. Climalite is a breathable fabric that is particularly soft and lightweight. This fabric wicks excess moisture out for maximum comfort during your workouts.

• Climawarm provides reliable thermal insulation for comfortable outdoor sports. In addition to those listed in the Performance line, technologies are used to protect against rain, wind and other vagaries of nature.

For a wardrobe from Adidas' Originals line is characterized by a combination of the latest fashion and comfort that is so appreciated by lovers of sports style. Such clothes are not suitable for sports, but are intended to create everyday looks.

The shamrock developed in 1972 was chosen as a symbol for this line, the petals of which symbolize the Olympic spirit of three continents.

In 1968, the company released the legendary Gazelle sneaker., which quickly became fashionable due to the rigor of their design and accurate execution. At first, sneakers were made from suede, but later models appeared in textile and leather versions. A huge range of colors with a predominance of bright colors attracted the attention of young people, especially skaters and representatives of various subcultures. Simple and stylish design, large tongue with signature trefoil and flat rubber outsole - all of which are to the taste of street style lovers.

Another legendary shoe from the German manufacturer, the Superstar, takes pride of place among the most stylish sneakers of all time. It was the first model with a low shaft and made entirely of leather, and the rubber toe protector on the toe of the shoe looked like a shell.

NBA basketball players and the informal rap group Run-D.M.C. Immediately fell in love with this model, which contributed to the increase in sales. Today, many hip-hop and rap artists prefer this model, and the Superstar also forms the basis of the popular casual style in our time.

A model named after the tennis star and winner of the U.S. Open in 1971 by Stan Smith, recognized as one of the most successful of its kind and even hit the Guinness Book of Records. The simple silhouette, classic colors and the signature three stripes of perforation on the leather surface have sunk into the soul of young people for a long time.

This model is still the best-selling tennis shoe and generates considerable income for the company. The color gamut has expanded and materials have become more modern, but the design remains convenient and comfortable.

One of the cult Hamburg models were born as part of a collection from Adidas called City, in which all the pieces got their names from European cities. The sneaker became iconic thanks to the interest in the model from the UK football fans. The original models were crafted from premium suede and featured a T-toe to enhance the durability of the beloved pair of shoes. A feature can also be called a translucent sole made of natural rubber, which in those days was a wonder.

Introduced at the dawn of the 1980s the model has become another legend of this company thanks to the athlete Greta Weitz from Norway, who first finished in these sneakers at the marathon in New York. After this event, sales of the model in Europe and America broke all records. Throughout its existence, the model has been repeatedly improved, adding new details. Today the most common models are the Marathon 10-year-old running shoe with a mesh upper and the Marathon TR, a warmer option for cooler weather, made from suede and textiles.

Over the years, the company has worked to expand and diversify its assortment, developing lines for different categories of young and active people. The result of cooperation between Adidas and the German company for the production of exclusive clothing, footwear and accessories Porsche Design was the emergence in 2006 of a joint the Porsche Design Sport range. The wardrobe items from this collection are distinguished by the highest quality workmanship, simple and stylish design.

In 2008, under the auspices of the German sports company, another brand appeared with its Neo line. During its relatively short existence, the Neo Adidas Sport Style line has managed to conquer the hearts of many young people. Designers draw inspiration from all of the company's existing lines to create new models and skillfully combine them with haute couture trends and its classic silhouettes. Such an interesting synthesis attracts young people who lead an active lifestyle and at the same time follow the latest in the fashion world to the products of this trend.

In addition, the company has in its assortment and is constantly improving clothing and footwear for extreme sports and outdoor recreation from the Outdoor line. The line includes waterproof jackets and windbreakers with superior climate control, fleece sweatshirts, nylon pants and specialized footwear.

One of the most popular cross-country running shoes is the Adidas Terrex Agravic GTX. With its lightweight design and grippy outsole, this shoe is ideal for off-road runs, while the extra forefoot protection helps protect against injury in rocky terrain. The Gore-Tex membrane helps to maintain the optimal temperature inside the shoe, and the quick lacing will increase the speed of the shoe.

While Adidas wardrobe items are made for sports, the use of bold colors, quirky prints and bold décor makes things stylish.

Women's tracksuit can have both loose and tight cut. The use of high-tech materials allows you to train with maximum comfort. The collections of the brand include in their ranks special women's clothing for fitness and yoga, which uses compression material to improve muscle work during exercise.

You can also choose a model for jogging or outdoor activities. Lovers of a sports style of clothing will easily pick up a fashionable and stylish suit for themselves.

Men's sportswear is more often loose fitting, with the exception of cycling clothing. Shorts or pants can be included with the tracksuit. The company offers men's options for athletics or soccer, and you can also find sporty styles and classics from the Originals line.

In addition to sportswear, the stores offer a wide range of stylish and functional accessories for sports and outdoor activities. Adidas has a variety of finger and fingerless gloves, wristbands, armbands, socks, caps and baseball caps, as well as a large selection of bags and backpacks in various sizes and shapes.

A huge niche in the assortment of the company is occupied by the collections of footwear, from which the history of the company began. Among the models you can find shoes for any season. In addition to dividing into lines, sneakers, sneakers and other types of footwear are divided by sports - running, swimming, weightlifting and athletics, football, basketball, fitness and tennis.

In addition, the collections are presented by models for extreme sports, skateboarding lovers and everyday wear. In the assortment you can also find wrestling shoes for professional training in various types of wrestling.

The great popularity of the brand and a wide range of products attract the attention of scammers who produce copies of low quality branded items. Therefore, it is important to know how original models differ from fakes.

• Branded items are sold only in branded boutiques or large sports stores, not in the markets.
• On the tags of the original item there is information about the model and the serial number. Moreover, in the case of shoes, this number will be different for the right and left boots.
• The presence of straight and even seams, the absence of traces of glue and a characteristic odor are signs of quality products.
• Branded items cost a lot of money, so a suspiciously low price speaks of inadequate quality.
• The company has an official website where all current models and color variations are presented. Having looked at this or that thing, you can compare it with the one presented on the site and make sure of its authenticity.

For bright and bold girls, the company offers an unusual bow in the style of the popular pop art trend today. The suit, consisting of leggings and a long-sleeved crop top, is perfectly complemented by a stylish baseball cap with a transparent visor and printed sneakers. This bow from the Adidas Originals line was designed in collaboration with British actress and singer Rita Ora.

Laconic and stylish sneakers in classic black from the Adidas Neo line can easily become part of a gentle romantic image and look good in an ensemble with a floral dress.

Superstar sneaker model fits perfectly into your everyday look. A gray knit oversized sweater and slightly cropped dark trousers are a great option for a sporty classic.

Especially daring girls experiment and combine branded sports shoes with classic clothes. So the popular model of sneakers in an ensemble with trousers, a shirt and a vest, complemented by an elongated straight-cut coat, looks quite harmonious.