Armani Exchange

Armani Exchange is a well-known Italian brand with a worldwide reputation. It is an offshoot of the parent brand Giorgio Armani and is very popular. His philosophy is based on three criteria: elegance, comfort and nothing more.

Armani Exchange is a subsidiary of the Giorgio Armani Fashion House. This is the youth branch of the Armani world empire. Its history dates back to 1991, however, over 26 years of its existence, the brand has become popular and desired.

At first it was just a new collection of the same name, intended for a youth audience from 18 to 28 years old. It had bright colors and unusual prints. The collection, which focused on luxury, classics and individuality, made a splash. Therefore, the couturier decides to open a new sub-brand after Emporio Armani, which had a resounding success.

Armani brings fresh notes, originality and premium style to the classics. The company's success is due to the multifaceted talent of the founder of the brand, Giorgio Armani. These are runway clothes adapted for the inhabitants of the metropolis. To create this brand, the designer was inspired by the culture of street chic, dance music, freedom and the style of ordinary people.

Giorgio Armani's talent touched not only clothes. Armani Exchange produces a stylish youthful line of footwear, eyewear, accessories and jewelry. The brand is designed for the mass consumer, but the quality of any product is distinguished by a high level of performance.

Giorgio Armani tried to have everything in the line for drawing up a fashionable bow. The brand is intended for residents of the metropolis who do not want to lag behind the fashion trends of our time. This is the choice of those who know a lot about the quality and unsurpassed style of the famous Italian.

The couturier allows everyone to join the world of beauty. These are stylish youth clothing, fashionable footwear, actual accessories (caps, baseball caps, bags, backpacks, watches and glasses) that make any set spectacular and flawless.

Collections of youth clothing from Armani are distinguished by their beauty, convenience and comfort. They are divided into male and female lines. Products are made from high quality natural textiles that meet international quality standards and have hygienic properties. The company itself is not engaged in the production of materials: it orders all the necessary raw materials from suppliers who specialize exclusively in the production of textiles for Armani.

The youth collections are made up of eclectic clothes that combine strict classics and provocative sexuality. Each line traces the talented hand of a great designer, aristocratic, powerful energy, magnetism and bright temperament are inherent in the products. It is the relaxed style of Milan, London, New York and Tokyo united under one label.

The basis of the youth line is casual wear. These are T-shirts with a print, shirts, blouses, skirts, dresses, trousers, jeans, hoodies, sweatshirts, jumpers, hoodies, shorts, long sleeves, raincoats and denim jackets, sweatshirts, home and leisure items.

Most of the collections are made in Armani's favorite shades: classic white, black, gray, beige, burgundy. In part, this explains the popularity of the models: the classics exist outside of time, these shades are always relevant. Collections are often diluted with products in red, blue, smoky blue, olive, carrot and cream tones. Basically, products are made in one tone without a pattern.

Shoes from "Armani" are represented by a wide range of assortment. These are classic pumps, ballet flats, sandals, heels, moccasins, boots, sneakers and sneakers. The color scheme adheres to Armani's favorite colors, and the shape is very diverse. These are elegant shoes with thin stilettos with a narrow toe, made of combination leather, suede flat-soled loafers, classic low-heeled sandals, laconic sneakers made with minimal decor. No matter how different the design of the models, simple or sophisticated, there is nothing superfluous in Armani shoes.

Espadrilles made of denim will harmoniously fit into any urban set of a modern fashionista. Models made of lace fabric on a textile lining are very lightweight, they will provide the feet with maximum comfort and air access. The flat sole is ideal for active people and those who spend a lot of time on their feet.Elegant shoes with medium heels are just made for dynamic girls: classics and zero decor are what you need in the fast paced pace of modern life.

The versatility of Giorgio Armani's talent is amazing. The brand is aimed at the middle class of society, but the quality, components and design of accessories remain premium. Bags are the main indicator of status and sophisticated taste, worthy of completing a luxurious look.

This accessory is every woman's dream. Made of lacquered, embossed and matte genuine leather in the couturier's favorite shades, they will harmoniously go with most wardrobe items. Summer models are made from vintage denim, textiles, perforated leather and knitted fabric. In addition to the classics, powdery and coral shades were added to the palette of colors. The brand's bags are distinguished by a laconic cut and minimal design: they are a godsend for a classic set or a daring casual.

Armani hats are designed specifically for the youth brand. These are stylish and daring models, often made without decor. The emphasis of each product is the material, the perfect fit and the brand name. The main palette is made up mainly of dark shades (black, gray, marsh). Models are often made with contrasting inserts up to three different shades in one product.

Models with a print are very interesting. These can be colors with letters, made in the style of minimalism, combined accessories from plain textiles and striped inserts, with a logo or an abstract motif. The sub-brand differs from other branches of "Armani" in that it is more laconic and versatile: it fits almost any wardrobe item. A | X caps and baseball caps go well with jeans, shirts, T-shirts, tops, shorts, trousers and more.

Stylish additions to the image from the Fashion House will not leave indifferent any fashionista.

The youth brand watches look premium, they have a leather strap with the brand's logo. The watch model is indicated on the reverse side. The design of the dial itself is unique and discreet at the same time. The designer knows how to show style and peculiarity without resorting to flashy elements. Even the presence of small rhinestones does not interrupt the integrity of the composition, but emphasizes a special status. Models may not have numbers, and the number 12 is often replaced by the A | X logo.

The brand's glasses are always at the peak of popularity. They blend harmoniously with any clothing, they are chosen by many celebrities. Numerous reviews on the Internet speak of the unsurpassed quality of accessories: they are worked out down to millimeters, have a thematic shape. The favorites of the season are aviators, butterflies and the traditional cat's eye.

A feature of the size of the company is the orientation of products to medium height. They will "measure more" undersized representatives of the fair sex. This also applies to small sizes. Italy has its own labeling. It differs from the European one. When choosing one or another model, you need to focus on a special measurement table.

The Armani Exchange brand is receiving rave reviews. The brand's clothing fits well into the dynamics of a modern metropolis, it is stylish and fashionable. Accessories emphasize the delicate taste of the owner. The brand's products look expensive and are worn for a long time. The company's bags are chosen for their reliability, practicality, capacity, although it is noted that in some models the handle length is not regulated.