BCBG Max Azria

It is often difficult for a modern fashionista to navigate the huge list of offers of bright European brands. And in order to create a unique, harmonious and complete image, sometimes you have to spend a lot of time, choosing matching wardrobe items. But among the many brands, there are manufacturers offering a wide selection of ready-made options that can satisfy the most sophisticated taste. One of them is the fashion house BCBG Max Azria.

The founder of the famous BCBG Max Azria brand, the talented designer Max Azria, who conquered the global high fashion markets, was born in Tunisia in 1949. When he was still a teenager, his family emigrated to Paris. In the romantic atmosphere of French life, Max made the firm decision to become a fashion designer. In 1970, after six years of persistent study of all the intricacies of the fashion business, Azria presented his first collection of women's clothing to the public. But he did not manage to break through to the top of the fashionable Olympus, then nine years later, in 1981, he moved to California for permanent residence.

In the states, the future couturier organized production - he bought jeans, altered them and offered them to customers as European fashion. Soon he opened a whole chain of small shops, which were loved by the Americans for the proposed style with a French twist. In the late eighties, Max met his future wife, an emigrant from Russia, with whom they later founded the fashion house BCBG.

In 1989, the designer created the first clothing line under a new trademark, positioning it as a European brand. Thanks to such a competent marketing move, the brand he created quickly became popular in the United States. Inspired by the success of the American public, the designer actively creates collections for women, including beautiful evening dresses, elegant suits, trousers and shoes.

The accessories necessary to create a complete image have not been ignored either: bags, hats, gloves, scarves, belts, glasses and even jewelry, so that any lady can dress at the designer from head to toe.

The brand offers its customers a wide selection of models of the full range of colors with a harmonious combination of shades and half tones. In the latest collections of the master, you will find many classic versions of monochrome combinations with a predominance of one basic color, as well as bright, extravagant outfits that play with helmets.

Today, there are several main collection lines - an exquisite feminine theme, a strict masculine and liberated youth. Each direction has its own unique style.

Sexy and charming BCBGeneration, which conquered the public in 2008 and is still wildly popular among women of all ages, today it is under the patronage of Max Azria's daughter. The fashion designer's wife, Lyubov Azriya, in one of the 2017 collections, presented an experiment with gym-oriented clothing items, offering customers sportswear with more expensive elastic fabrics, thereby transforming a banal sports style into a kind of bohemian aesthetics.

Of course, one of the brand's victories was the launch of the Plus Size clothing line for overweight women, which debunked the myth that high fashion is the prerogative of skinny models. Thus, BCBG Max Azria thoroughly and for a long time won the hearts of first ordinary American women, and then the world public, who wants to dress stylishly and tastefully. After the release of the first Plus Size collection, it was sold out at lightning speed and since then has remained at the peak of popularity all over the world.

To create a truly elegant and unique image, when choosing stylish, crazy clothes, you must focus primarily on the parameters of your figure. You should visually, with the help of brighter details, emphasize the advantages granted to you by nature, thereby leaving problem areas invisible.

If you like to play on contrasts, then clothes of lighter colors with dark or bright accessories will look more harmonious. The main rule is not to combine wardrobe items with different patterns, as well as to use a combination of warm and cold shades at the same time - this will violate the harmony of the image you are creating.

The simplest and at the same time winning option is a combination of things of the same color, differing only in tonality. Do not lose sight of the texture of the material, it is much better if the main thing of your outfit is made of a denser fabric, while additional items are made of lighter airy fabrics.

Anyone who prefers black can choose items and accessories of any other shade for it, well, if you cannot decide on the choice when choosing a wardrobe, use the golden rule, taking all shades of gray as the main ones, since the classic gray color is combined with the main color scheme.