Casadei

Perhaps there is no woman who, well versed in modern fashion trends, would refuse Casadei shoes. Today this brand is sold all over the world, but at the same time it cannot be called mass - on the contrary, it is a luxury product, created for real queens.

As usually happens in such cases, everything began quite modestly - with a small shoe workshop, which was opened back in 1958 by Quinto and Flora Casadei. The story began in a small Italian town near Rimini, and at that time no one even dreamed of some kind of high fashion - although the workshop produced shoes on its own, it focused only on light summer models that would find their buyer in a seaside resort town.

Cesare Casadei, the son of the founders of the first workshop, has a saying that the comfort of a shoe is no less important than its appearance, that is, a designer whose shoes are worn through force is bad, just to look beautiful. There is a suspicion that the Casadei brand products gained worldwide popularity precisely because of this brand philosophy. Although the author of the phrase was born only a few years after the founding of the company, apparently, his parents adhered to the same point of view.

Be that as it may, the affairs of the young enterprise were progressing so successfully that already in 1961 it presented a collection of winter shoes for the first time, which significantly expanded its range. By the end of the next decade, the brand's boutiques were already represented in metropolitan areas far outside Italy, such as New York and Brussels.

All today's achievements of the brand are in one way or another connected with the already mentioned Cesare Casadei, who, being four years younger than his company, devoted his whole life to it. In his youth, he received an economic education at prestigious educational institutions in Switzerland and Italy, which helped him in the further development of the boutique chain, and over time, the young man got involved in the process of direct development of models of manufactured shoes. As a result, a whole chain of boutiques of the company was opened in his native Italy, and the Italian post office in 2004 even issued a stamp dedicated to the success of the brand - with the image of the branded shoe.

Today, Casadei's story can be thought of as an exemplary success story. For almost half a century, the brand's shoes and bags have become an absolute fashion hit all over the world, and now the boutiques of the company operate in 15 countries of the world - almost everywhere except South America and Oceania. Hollywood stars of the first magnitude have repeatedly made their choice in favor of shoes from a tiny Italian town, including Cameron Diaz, Jessica Alba, Penelope Cruz, Nicole Kidman, Jennifer Aniston, Sandra Bullock and Salma Hayek. The Casadei models are also popular among the female musical beau monde: Jennifer Lopez, Lady Gaga, Madonna, and many others were noticed in them.

From the very beginning, when it was still far from world fame, and the brand's assortment was limited only to summer beach shoes, the creators made a serious emphasis on maximum wearing comfort. This attitude towards the manufactured products is especially important in the context of the fact that high stilettos have been a distinctive feature of the Casadei brand for several decades.

Of course, not all shoes are equipped with stilettos - in the model lines of Italian fashion designers there are even sneakers that do not need a heel. However, if we are talking about branded shoes, the stiletto heel will definitely be there. Cesare Casadei sincerely believes that the heel can be of any height and thickness - with the correct placement, the owner will not experience the slightest discomfort. In pursuit of style and originality, the Italian fashion designer is ready for the most unexpected experiments - for example, on the thinnest hairpin 16 cm long, made of steel.

Incidentally, originality as such can also be attributed to the brand identity of the brand. This feature manifested itself back in the first years of the workshop's existence, when it was the first in Italy to release shoes decorated with embroidery, and nowadays Casadei's fashion collections look even more refined and original.

In 2012, a collection created by Casadei in collaboration with Swarowski made a splash in the fashion world - then there were shoes with an upper that simulate ice, as well as a “sea” model, decorated with artful imitation of seahorses and shells. Even now, many models are made almost by hand, and each of them is a real masterpiece.

The well-known high-heeled shoes are a universally recognized symbol of the brand, but at the same time, the Casadei collections feature a variety of women's shoes for all occasions. The designers of the company sincerely believe that every woman has the right to be beautiful in any situation, so they are not limited to one particular age of customers or a specific style. There are both youth models and strict classic ones.

Let's start with sandals - it was with them that the history of Casadei began several decades ago. A lot of time has passed since then, the attitude of the brand to its shoes has changed, and the attitude of consumers to the brand itself has changed, but sandals, of course, are still produced. Another thing is that now these are far from simple beach shoes - in such sandals and on the red carpet it is not a shame to go out! The model lines also include sandals and clogs.

However, in our time, the main "calling card" of the company is shoes - it is not for nothing that the Casadei shoe got to the Italian brand. Here, the variety of offered models is maximal, they are distinguished by a successful combination of sophistication and charm, a branded high heel and an amazing wearing comfort. New models of shoes appear every year, and they almost always amaze with the originality of their design. However, among celebrities, seemingly simpler pumps are very popular, which are presented in all kinds of colors in the assortment of Casadei boutiques.

It is difficult even to imagine a modern women's shoe brand without boots, so here the Italian brand is not lagging behind. There are literally all related types of footwear: ankle boots, over the knee boots, ankle boots. All this is sewn with maximum elegance, although the creators, of course, have not forgotten about the main function of winter shoes: it must reliably protect from the cold. Casadei boots have similar qualities, although such a solution is relatively rare.

In the last decade, youth footwear has also become an important component of production, mainly in sports direction. Today you can buy Casadei trainers, trainers and sneakers. Each is completely unique in its design, but, as befits the products of this brand, they are amazingly comfortable. Since the high-heeled shoes of these designers are distinguished by their convenience, then what can we say about sports shoes, which, as a type, were conceived for this purpose!

There is one more area of ​​activity of Casadei, somewhat less well-known - it is women's bags. Whatever one may say, it was not they who brought glory to the brand, but Italy is the real birthplace of fashion, and in this company, as we know, geniuses work. It would be correct to assume that it is only now that Casadei bags are slightly behind in popularity from the shoes of the same brand, but their development was started quite recently, so in the near future this brand may also explode the bag market.

Another characteristic feature of Casadei shoes is the desire to use unusual combinations of materials in their designs. Cesare Casadei, the current ideological inspirer of the company, once admitted that for him the most interesting in the process of developing a new model is precisely the combination of materials. As a result, new shoe models appear on the shelves that do not repeat anything else - including their own predecessors.

Predictably, there are some varieties of materials that are inevitably used even by Casadei designers - for example, many shoes here are suede, and boots are leather. However, this does not mean that the creators settled on the most banal version, limiting themselves to one material - on the contrary, most likely, in addition to the main material, some inserts will also be used.

At one time, an active discussion in fashion circles was caused by the shoes of an Italian fashion designer, decorated with leather ruffles - you must agree, a very bold and unexpected decision. The use of Swarowski crystals as a material has already been mentioned above. If competitors usually use them only as decoration, then the legendary "ice" shoes have a top made almost entirely of these crystals!

In some models, not the material itself is used, but only an imitation for it. You can find Casadei shoes with embossed crocodile skin, but in fact, the creators do not use this material in their work.

The products of any successful brand will sooner or later be sure to try to counterfeit, hardworking Chinese are especially zealous in this, ready to provide the most exquisite branded products at surprisingly affordable prices. Surely, Casadei was no exception to the rule, and since their shoes are considered an example of elitism, I really would not want to face the fact that they bought an ordinary fake.

There are several ways you can avoid cheating:

• First of all, remember that some Casadei models are still produced by hand, that is, there are just too few such shoes. A shoe model, represented by only a few hundred or even dozens of pairs around the world, a priori cannot get into the ordinary market - even if it is a store selling very decent shoes. Casadei can be purchased in just a few ways: either through the official website, or on sites like LaModa (but only comparable in reputation!), Or in official boutiques, of which there are only a couple of dozen around the world, but in Russia there is only one. All other sellers are very likely to offer non-original goods.

• Again, exclusive shoes cannot be cheap. Of course, fashionable women's shoes, in principle, are never cheap, but Casadei, due to its elitism and rarity, is even more expensive. Relatively speaking, if a pair of shoes costs less than 20 thousand rubles, this is definitely not the original. However, even such prices can be found only for promotions, and even then - not for the entire model range.
• The last factor, it would seem, is too subjective, but it is noted by millions of women around the world: real Casadei shoes cause indescribable delight for their very appearance. Italian designers have invested all their talent in it, and as a result, it is visible to the naked eye. In other words, when you see the original Casadei, you will immediately understand that there is something out of the ordinary in front of you.

The happy owners of Casadei shoes, as one, note the complete absence of flaws in the brand's products, and this already inspires great respect. The representatives of the fair sex are also unanimous in the fact that the models they have chosen are masterpieces in their design - and at the same time are distinguished by high quality of tailoring and durability. Convenience is also often confirmed - a heel of any height does not prevent its owner from feeling free. There are mentions that the materials are selected successfully in terms of cleaning shoes from dirt.

In other words, everyone who has personally experienced the benefits of this brand's products would recommend buying Casadei shoes to everyone else.