Cerruti

Cerruti is a legendary fashion house with its own charm and unique style. Each season the brand produces classic men's clothing, a variety of women's shoes, elegant accessories - sunglasses, cashmere scarves, silk scarves, watches, bags, and perfumes from cosmetic products. Cerruti rightfully bears the title of a symbol of the highest quality and unsurpassed style.

1881 is the year of the beginning of the brand's history. 136 years ago, the Cerruti brothers - Stefano, Antonio and Quintano - founded a small textile production in the Italian town of Biella. The cashmere, tweed and wool produced were famous for their properties - naturalness, softness, wear resistance.

Further, the development of the brand can be divided into several stages.

In the middle of the 20th century, Nino Cerruti became the head of the company. He is the father of the brand. The young man studied to be a writer and philosopher, but he managed to keep the family business afloat and breathe new ideas into it.

1957 was marked by the release of men's clothing. All models received high positive reviews from fashion critics.

In the early 60s, Nino Cerruti developed the concept of a style direction - ready-made luxury clothing for the mass consumer. This idea formed the basis of all the activities of the brand.

In 1967, the company opened its first branded boutique in Paris, the fashion capital of the world. In the same year, a line of classic-style men's clothing appears.

After 9 years, the fashion world saw a collection of clothes for women. Now the brand is represented not only in Italy and France, it conquers new countries - the USA and Japan.

From 1976 to 1974, the young, talented and ambitious designer Giorgio Armani worked on the creation of the assortment at the Cerruti Fashion House.

At the end of the 70s, the perfume industry was replenished with men's fragrances, among which Nino Cerruti pour Homme is especially popular.

In 1995, the brand launched its first fragrance for women. Nino Cerruti pour Femme became a reflection of the era, not cloying or fresh, it conquered and intrigued many fashionistas.

80s - Cherruti delighted all sports fans with a sports line, which was to the taste of both professional athletes and amateurs. Among the regular buyers of Cerruti sportswear are famous skiers and tennis players.

By the end of the 80s, the brand's products are already represented in 35 countries around the world.

In the 90s, Cerruti began collaborating with cinematographers. He designs costumes for several Hollywood films. After that, many famous Hollywood actors - Michael Douglas, Sharon Stone, Tom Hanks - became the clients of the fashion house.

The company's designers are launching a youth line of women's clothing and focus on the casual style. The collections are dominated by simple shapes, comfortable cut, beautiful materials.

Since 2000, a black streak of bad luck begins for Cerruti. First, investors from the Fin.part SpA group buy out the company. In 2002, a fashion collection of the house was released, which critics called "unsuccessful and leading to the end of history." Fin.part SpA declares itself bankrupt five years later.

After these events, the brand is bought by an American company. The business of the company is starting to go uphill. New designers appear, clothing collections are produced, the brand takes part in Paris Fashion Week, boutiques are being renovated, new stores are opening, and the range is expanding.

In 2011, the management announced the termination of the production of women's clothing, but the brand did not lose its female audience. The brand offers jewelry, glasses, shoes, watches, and many other accessories to the beautiful half of humanity.

The Cerruti brand has seen a lot during its history, which lasts more than a century: dizzying ups, terrible falls, change of designers, ideological crisis. But the brand managed not to lose the main thing - only its inherent charm and style, which allows you to create unique, high-quality things.

Cerruti is a brand with history, values ​​and its own concept. To characterize it, the following features can be distinguished:

• The use of modern technologies and equipment, their updating. In this case, the accumulated experience of manual work is used. This allows us to produce quality products and constantly expand the range;
• The best designers work on the creation of collections. Both specialists with a big name and young, talented designers are attracted. Such a tandem provides a combination of the best fashion traditions and new trends in clothes. The brand's activities are in line with fashion trends without changing their own style;
• Skilled workers. This requirement is one of the fundamental requirements for creating a brand image. Professionals who work at Cerruti regularly take training courses, improve their qualifications, and adopt the experience of other fashion houses.

Cerruti's product range is extensive. Women's shoes are especially popular. In the brand's collections, you can find models for every taste and season.

For summer, sandals, sandals, summer open shoes, flip flops will be ideal shoes. They can be made from genuine leather, artificial, suede, textiles. In any case, the brand's shoes are comfortable, they are distinguished by a comfortable last, stylish design, and elegant appearance.

The brand's wrist watches are graceful and look aristocratic.They have an exclusive design, are made of expensive raw materials, they have a precise Swiss movement, all models are strictly controlled before and after assembly. Feature of female models - watches are decorated with diamonds.

The brand's perfumery occupies a special place, or rather one fragrance - Cerruti 1881. He became the favorite of many fashionistas. An elegant scent, it contains accords of delicate flowers (mimosa, lily of the valley, rose, geranium, iris), tart orange, trail sandalwood, amber and enveloping cedar with wood. The mystery of the scent is that it cannot be described. It is neither sweet, nor fresh, nor spicy. It has all the notes, but they are harmoniously intertwined, creating a unique sound.

The Cerruti 1881 bag is a versatile accessory that will indicate the status of the owner. Bags are made of high quality materials, decorated with original design decor. The assortment includes shoulder bags, clutches, travel bags, shoppers, for everyday wear and evening out.

The Cerruti collection also includes ballpoint and fountain pens. They are luxurious, stylish and comfortable to hold in the hand thanks to the leather inserts. Cherruti pens will be a great gift for a business person who appreciates comfort and elegance.