Citizens of Humanity

Jeans are universal clothes that are in the wardrobe of absolutely every person. They are rightfully considered an undying trend that has not lost its relevance over the years. The company Citizens of Humanity, specializing in the manufacture of jeans (the "favorite" of many Hollywood stars), is rapidly gaining popularity in the Russian market.

Back in 1853, Levi Strauss (the world famous Levi`s) created the very first jeans model in the world. It is unlikely that he could have imagined how wildly demand his fashionable invention would be in more than 150 years. More than a century passed, and designer Jerome Daan registered a new trademark called Citizens of Humanity (literal translation from English - "citizens of humanity"). Jerome appreciates the retro style, understands the traditions of the fashion world.

Starting the company, he already had over twenty years of experience in the design industry, and also studied with one of the most famous designers, Adriano Goldschmidt. On such a crucial step as starting his own business, Daan was prompted by the desire to expand the market for trousers for everyday wear.

About a decade ago, the Jerome Daan brand increased its capital with investments from Berkshire Partners, and this allowed the firm to enter the global stage. The success of the company has reached its climax, and today jeans from Citizens of Humanity are in demand in 35 countries around the world. His fans are mainly wealthy people of different age categories. All of them are attracted by the brand concept based on timeless classics.

Back in the 70s of the last century, the founder of the brand created his first model of jeans, which was clearly different from others: the back pockets of the pants were decorated with embroidery. From that moment on, a new era began in the fashion industry - jeans decorated with different patterns and patterns became the main trend of that time.

The next ten years that Jerome spent in Los Angeles was devoted exclusively to creating new models of premium trousers. The designer contributed to the transformation of this city into the so-called "heart of denim fashion". For some time, Daan worked for such large companies as Lucky Jeans and Guess.

The designer notes that this is the ultimate expression and realization of what a denim company can be. It is fueled by knowledge, creativity and love for denim - a timeless symbol of American culture that has captured the imagination of the world.

According to Daan, the right jeans can turn a woman into a goddess, which is why Citizens of Humanity has been producing trousers with impeccable fit, sophisticated fittings and details for more than a decade. It is these very little things, to which more attention is paid in the manufacture of each collection, and make jeans recognizable and unique. Experienced shoppers can easily recognize the branded trousers by the embroidered “H” monogram.

Retro style is the main direction of all the brand's collections, conveying the history of denim products, but at the same time combining the most modern and fashionable trends. Actually, what was originally expected from Citizens of Humanity (interesting design and unique style) - that was put into practice by Jerome Daan and his team.

The founder of the brand sought to diversify the industry, please all lovers of casual style and offer pants options for all occasions and for any look. All Citizens of Humanity collections feature the most sought-after models: boyfriend, slim, high-waisted or low-rise.

The brand produces seasonal collections for both men and women, which include straight jeans and flared models, skinny models in different colors - from blue to extravagant bright red. Thanks to the artful cut, the trousers created by Citizens of Humanity are very comfortable and comfortable. Wide, narrow, shortened - there is a model for everyone in Jerome Daan's catalog. In addition, the company even manufactures jeans for pregnant women.

The special cut excludes too tight fit to the waist or hips, which could cause discomfort, and also emphasizes the dignity of the figure, while hiding its flaws. The assortment has options for any look and style. Neutral dress pants can be paired with a sleek, chic bow, while brighter, more funky ones can be used to create an off-kilter or weekend outfit.

There are many famous fans of the brand: Hugh Jackman, Keira Knightley, Shailene Woodley, Anne Hatway, Kendall Jenner, Chloe Grace Moretz, Rihanna and many others.

Created by Jerome Dahan, the brand is the epitome of American culture that has brought the world irreplaceable denim pants. This is not only the eminent "Fashion House", but also, perhaps, one of the best companies specializing in denim. There is always room for experimentation and new stylish discoveries. All unanimously assert that Citizens of Humanity is a real denim classic in a new, modern design.