Concept club
![Concept club](https://fashion.decorexpro.com/images/article/croppedtop/450-255/2017/06/concept-club-8.jpg)
Every year more and more brands appear in the world that present fashionable clothes for young people. However, the purchase of products made in other countries can be problematic due to overpayment, as well as the lack of boutiques in some brands in Russia. That is why practical girls have recently been actively looking at domestic manufacturers of women's clothing. The Concept Club brand stands out especially among them, which is distinguished by its affordability and a wide range of models.
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About the brand
The successful path of the domestic company Concept Club begins in 2005 in St. Petersburg. It was then that its founders (namely, Leonid Khanik, Anna Petrova and Swede Lars Petterson) combined their experience and creativity to organize the production of high-quality, stylish and affordable clothing for young urban fashionistas.
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To understand how exactly the brand gained such widespread popularity in such a short period, it is worth taking a closer look at its founders, who perfectly complemented each other and formed a strong trio of entrepreneurs. Petrova previously held a senior position in the creative department, which was engaged in the creation of experimental clothes in a popular domestic company. Hanik ran a successful women's clothing accessories business, while Petterson, a foreigner, was a consultant in women's fashion. The exchange of their rich experience allowed Concept Club to deservedly achieve great fame and take an honorable place among the leading Russian brands.
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Active promotion and effective franchising system helped the company by 2008 to open as many as 10 stores in St. Petersburg, 11 in the capital, and 60 in other large cities of Russia, which is considered a great achievement for such brands.
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The brand has its own design bureau at its disposal, which develops up to 12 collections of unique youth clothing per year. The brand is constantly developing and opening more and more factories that are equipped with the latest technology. Competent specialists monitor the quality of the clothes produced - from the selection of materials to the delivery of products to boutiques.
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Currently, there are more than 150 Concept Club branded boutiques open throughout Russia, as well as about 30 in the neighboring countries.
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Product features
Concept Club is stylish runway clothing for young girls at an attractive price. A large assortment will allow every girl to choose the most successful combinations to create a stylish bow. The motto of the product is “Wear it! Feel! Love! ”, Which can be interpreted in relation not only to the clothes you buy, but also to your lifestyle.
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The brand's clothing doesn't have a clear direction. Designers love experimentation and present to their customers spectacular things with which you can create successful images of both everyday and business and solemn style. The products are intended for girls and women from 14 to 45 years old, but most of the clothes are still youth-oriented.
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The color palette and methods of decorating clothes at the brand are extremely diverse, they are designed for the tastes of most modern girls. Thanks to this, Concept Club has a lot of fans. In addition, an affordable price and a wide range of models allow you to purchase all the necessary wardrobe items for a woman's image at once.
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Up to 70% of all materials used in the manufacture of clothing are natural, due to which the products are extremely pleasant to the touch and look not only stylish, but also quite elegant and luxurious. Bold silhouettes and funky cuts make Concept Club the perfect choice for urban fashionistas.
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Collections of clothes
Each collection brings up to 80 new design items to the Concept Club range. It includes the entire diverse range of women's clothing. There are the following names of the brand's collections (depending on the style direction).
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Traditional Classic
Includes classic cut clothing that can take its place among the elements of the basic women's wardrobe. It can be versatile jeans or an elegant blouse. Among the clothes of this collection, every girl will be able to find suitable things that will definitely be included in the framework of a business office dress code or will allow to create an elegant urban image.
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Contemporary Street Casual
The collection contains stylish items for walking with friends along the city streets. A distinctive feature is a spectacular appearance combined with comfort. Simple silhouettes and interesting prints correspond to fashion trends and perfectly accentuate any girl's wardrobe. The collection includes both semi-athletic pieces and more feminine pieces. Practical denim jackets, stylish shorts and jumpsuits complete with a T-shirt or T-shirt, adorned with a bright print - and the perfect everyday look is ready.
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Feminine Romantic
For lovers of delicate and romantic bows, there is a collection that includes things to create a beautiful feminine look. Flowing silhouettes combined with minimal decorative details make this collection even more charming. The use of delicate patterns and subtle prints add elegance. Light dresses and stylish skirts will emphasize the beauty of their owner, and trousers made in a delicate color palette will help to create a look suitable for a date.
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Glamorous Party
A collection for those who lead an active lifestyle and do not miss out on the opportunity to have fun. Interesting designs and spectacular decorative elements attract customers with their diversity. The collection includes cocktail dresses, mini options, as well as glamorous blouses, puffy or layered skirts, and daring tops.
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Inspirational Infinity Lingerie
The Concept Club range also includes a range of sophisticated lingerie. These are both everyday comfortable options and more sexy, interesting models. In addition, the assortment provides for the presence of corsets, which will be a suitable addition to a formal dress. Quality materials and exquisite designs make the products of this collection desirable for many girls. Bright swimwear will impress any beach lover.
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Shoes
Concept Club presents a fairly wide range of footwear in various directions. For everyday and urban looks, it is worth buying comfortable, stylish and fairly simple low shoes, sneakers or sneakers, as well as sandals and slip-ons that attract with their feminine design.
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In search of something more spectacular, you should get acquainted with models of graceful sandals and shoes. Their designs most often include decorative elements such as metallic details, rhinestones and straps with an interwoven leather cord.
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In addition, the brand has interesting models of autumn and winter shoes in its assortment. For more practical girls - boots with thick soles, and for outrageous lovers - ankle boots with stable high heels.
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Accessories
Concept Club's range of accessories is varied, from stylish jewelry to handbags. In most cases, jewelry design is created according to the principle of "simplicity and elegance". That is why they are quite versatile and can become spectacular touches in any bow. Here you can find everything you need: earrings, chains, beads, brooches, hair ties and much more.
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The collections include feminine scarves and stylish sunglasses to add a touch of glamor to your bow. Hats and belts produced by this brand are especially popular. High-quality material, interesting decorative techniques and trendy styles make these accessories very popular.
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Bags and backpacks are small. They are most often made of artificial leather, which is distinguished by an interesting appearance and increased resistance to mechanical damage. Simple designs and original color combinations make this category very popular with young girls.
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Reviews
Girls are very fond of the products produced by the Concept Club brand. Her fans note that all new collections meet their requirements. Affordable prices are becoming the main plus prevailing in reviews.
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Natural materials, durability and stylish design help the brand continue to be popular with young people. In addition, many girls note the friendliness of boutique consultants and their willingness to help. It turns out to spend less time choosing clothes.
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