Emporio armani

Today, speaking about Italian fashion, we are one of the first to remember Giorgio Armani. The great Maestro was almost forty years old when he decided to found his own clothing brand. It is unlikely that he then realized what scale his brainchild would reach.

However, his luxury brand quickly gained popularity, and, seven years later, he created another line - Emporio Armani, which is usually called democratic. It is about her that will be discussed in this article.

Italian fashion is strongly associated with the baroque artsy luxury that famous brands adhere to. When creating Emporio Armani, the designer wanted to move away from this image as much as possible, he oriented his brand for young and sexy fashionistas who prefer simple, concise clothes, whether it be a stylish dress or an impeccably tailored trouser suit.

In short, it is a more budgetary, youth brand that offers its customers casual-style clothing with a touch of recognizable Italian chic.

Armani was one of the first to understand that fashion needs to be made more democratic. When the first boutique of the brand was opened in Milan in 1981, they began to sell not only clothes, but also underwear and accessories, which served as an integral part of the image.

It was this brand that became the first in the history of the fashion industry, whose advertisement was placed on a huge billboard in the center of Milan.

Emporio translated from Italian means "empire", and this name became prophetic for the brainchild of Armani.

The symbol of the brand is a soaring eagle with the initials GA, which is known to everyone today. The logo is very often found on all kinds of Chinese fakes, which speaks volumes about its popularity.

For a long time, the brand published its own magazine - Emporio Armani Magazine. In 1989, the first restaurant was opened in London, followed by a line of home furnishings.

In 1997, the range was expanded to include wristwatches and decorative cosmetics, which are famous for their impeccable quality.

In 2002, a line of jewelry was launched, and in 2005, the brand joined the Product Red campaign, which aims to raise funds to fight AIDS, tuberculosis and malaria.

All profits from the sale of Emporio Armani Red perfumes and accessories go to a fund to help African women and children fighting AIDS.

Among other things, the brand has participated in various collaborations with other brands. One of the most striking was the collection of fitness and yoga clothing, created in conjunction with the sports brand Reebok.

Gradually, this sports line has grown into an independent brand EA7, which currently produces modern technological clothing for all sports fans - amateurs and professionals.

Tracksuits with the EA brand logo are almost as often counterfeited as LV bags. Of course, the original suit is of impeccable quality and stylish design, in contrast to fakes, which often look completely tasteless.

The assortment includes classic suits - sweatpants and a tracksuit or sweatshirt, decorated with the brand's logo on the chest. The jacket can be either long or short sleeves. Summer version - breeches and a jacket with short sleeves.

All models are suitable for both sports and everyday wear. The color scheme is mostly restrained: white, black, dark blue, gray melange. A popular combination of neutral trousers and a coral jacket in various variations.

Armani has a separate line of Armani Jeans, in which jeans are presented, made taking into account the philosophy of the brand "High quality and laconic design".

Emporio Armani jeans are more suitable for those who want something stylish and unusual, but do not want to go beyond. Whether it is a model with worn out details or strict waxed skinny - each pair has its own flavor.

This year, the brand introduced wide leg jeans with embroidery that look amazing when paired with a denim vest.

The assortment includes stylish T-shirts with a discreet design, made from a cotton mix. A brand logo or discreet drawings - flowers, glasses, scarlet lips - can be used as a print.

The brand has a large selection of jackets for fans of various clothing styles. For a business look, you can pick up numerous jackets, for everyday wear - a bomber jacket.

Down jackets with natural down filling are very popular. They are lightweight and comfortable, but designed for the European winter, so it is better to wear them before the onset of severe frosts.

Emporio Armani Underwear is associated not only with impeccable quality and fit, but also with the most effective advertising campaigns. They were attended by the spouses Beckham, Cristiano Ronaldo, Megan Fox and Rihanna, who even developed a collection of lingerie and denim clothing together with the brand.

EA briefs and bras are popular with modern girls who value convenience and comfort. Most of the models are made of cotton; these are laconic underwear of dull colors, decorated with the brand's logo.

Some models are decorated with lace or completely made of guipure. The collection also includes sports bras that reliably support the chest during active physical activity.

As part of the EA7 sports line, the brand annually produces a line of women's swimwear. Laconic models of neutral color are sure to be present, preserving the concept of the brand.This season, the brand also introduced models with a tropical print, which is now incredibly relevant.

Women's and men's footwear of the brand is suitable for stylish and self-confident young people.

Girls will find shoes for casual, business and holiday looks. The site contains a large assortment of current models.

Stiletto heel sandals with wide stable heels and platforms delight with their variety. Laconic - leather, in the style of minimalism, spectacular - decorated with voluminous bows, prints and perforations, unusual - with a wooden heel or decorated with straw.

Sandals, which are indispensable in summer, can be singled out separately. These are models with a flat sole or with a small wide heel, most often, with a laconic decor.

Ballet shoes are very popular, the brand presents them in various interpretations: without a backdrop, decorated with sequins, lacquered, leather, with or without straps.

The assortment is sure to include pumps made in interesting colors. It is unlikely that you will find simple black or beige models with this brand.

It is impossible to imagine a modern fashionista without casual sneakers, which are presented in a large assortment. They are not suitable for sports, but they look great with jeans, dresses, and even business suits.

The brand began to produce accessories when it realized that its impeccable suits require appropriate accessories. This is how watches, glasses, bags, belts and baseball caps appeared, which serve as an indicator of high status and impeccable taste.

Wristwatches of this brand are incredibly popular, sometimes even more than EA clothes. Women's models are represented by two lines - Classic and Fashion, and men's models by three - Classics, Meccanico, Sportivo.

The classic is designed in a retro style, it combines luxury and minimalism. As a rule, the case is made of white or rose gold, and the strap is made of delicate leather.

The sports line includes democratic models - a steel case and a Japanese-made quartz movement. It combines modern materials - rubber, metal, silicone.

The watches of this brand are associated with unconditional quality and impeccable style, and the universal design allows you to wear the watch with any clothes.

According to the Maestro himself, his watches are suitable for people who wear business suits, but they are intended for lovers of jeans and black T-shirts.

Along with watches, the brand's glasses are in great demand and are among the top most demanded glasses in the world. All models retain the Italian nobility and make the image of their owner elegant and sophisticated.

The assortment includes various stylistic directions, the richness of forms and colors stands out, each model is unique and perfect.

The optical ruler is distinguished by functionality and high technical characteristics. Previously, the production was carried out by the manufacturer Safilo S.P.A., and now another manufacturer is responsible for the quality - Luxottica.

Like all EA accessories, bags are the epitome of style, elegance and good taste. They are sure to be distinguished by an emphasized Italian style - daring and sophisticated at the same time. All models are aimed at young women and girls who value quality and impeccable style.

Bulky shopping bags are made in classic colors - black, white, beige, red, dark blue. They perfectly complement a business look or are suitable for everyday wear.

Handbags with long handles - messengers, cross-body, the most diverse. They delight with unusual design solutions and stylish designs.The snake print, leather weaving and an elephant-shaped latch, which adorns the models in purple and marsh color, look spectacular.

The first fragrance under the Emporio Armani brand was launched in 1998. The perfume of the same name was released in two versions - male and female.

The fragrance for men belongs to the category of citrus aromatic, and for women - to the group of oriental gourmands. The latter opens with notes of sandalwood, vanilla and heliotrope.

As part of this line, a lot of fragrances were released for him and for her: Emporio Armani White in 2001, Emporio Armani Night in 2003, Emporio Armani City Glam in 2005, Emporio Remix in 2006, and in 2008 a limited version of Emporio Armani 2008 was released.

Separately, it is worth highlighting the perfumes that were released in 2007 within the Red line - Emporio Armani Red Pour Elle (White) - for her and Emporio Armani Red Pour Lui (White) - for him.

The female version belongs to the Floral Woody Musk category. It starts with notes of black currant, mandarin and bergamot, opens with ginger, fig leaf and mint, and dies down with musk and light wood.

The Emporio Armani Diamonds line was launched in 2007, which included many fragrances for men and women. The classic women's "diamond" belongs to the oriental floral group. It opens with notes of raspberry, vanilla, patchouli and rose.

In 2017, new pair fragrances were released: Emporio Armani Because It’s You - for women and Emporio Armani Stronger With You - for men.

The female version belongs to the floral fruity group. Top notes are raspberry, neroli and lemon, middle notes are rose, and the base of the perfume is vanilla, musk and woody amber.

Of course, one of the world's most popular brands boasts overwhelmingly positive reviews. Customers note the high quality of the clothes and accessories and the very stylish design.

The cut of outerwear is often called ideal, it fits perfectly on the figure, although girls notice that some jackets have wide sleeves.

Also, customers are advised to pay attention to the fact that clothes are a little larger, especially for small sizes. Clothes are aimed at medium height, so it is better for short girls not to buy a dress or outerwear without trying it on.

EA shoes are also very individual. Girls note an attractive appearance and impeccable quality, but some people find the last not very comfortable. Of course, it all depends on the individual characteristics of the foot.

Emporio Armani is the brand that is most often counterfeited, so you need to be very careful when buying. The first thing that distinguishes original products is impeccable cut, high quality materials and, of course, high cost. After all, Armani is not just an expensive brand, it is a lifestyle that combines elegant classics and modern practicality.