Giorgio armani

Giorgio Armani is a brand with a worldwide reputation. This is an interpretation of modern style, success, a sea of ​​inspiration, a philosophy of life, which is based on the aristocratic classical image. This is a premium life status, reliability, elegance and refined taste, the standard of style and quality.

Giorgio Armani is the largest retail chain that produces clothing, accessories, cosmetics, perfume, jewelry, interior items and household goods.

Long before the passion for the fashion industry, the future couturier decided to become a doctor. However, after dropping out of school and going from a clothing purchaser to a stylist, finding his own path in life, he registers his own brand.

The history of the empire dates back to 1974, rapidly gaining popularity from the very first collection of clothing. The brand's success is largely due to the talent and organizational qualities of Giorgio Armani, a young designer with a vision of fashion and style.

Giorgio Armani from time to time opens new projects, launching new lines. Thanks to this, jewelry, clothing for golf, alpine skiing, cosmetics, watches, wallets and perfume are becoming new directions. Collaboration with Reebok launches sportswear lines, collaboration with global electronics leader Samsung has launched the Emporio Armani Night Effect fashion phone.

Practicality, luxury and elegance can be traced in any line. Today the concern has 13 operating factories in more than 30 countries around the world. The production employs 5 thousand employees.

For more than 40 years, the Italian brand has been delighting fans of the fashion industry with stylish and bright collections of premium clothing. The master of the fashion industry proclaimed absolute minimalism as the principle of style: elegance, comfort and nothing more. This is precisely the reason for the success of Giorgio Armani.

A feature of any collection is affordable elegance. These are haute couture products tailored for real life. Collectible novelties can be worn in everyday life, they are relevant in evening and solemn bows. Having put them on once, they become indispensable attributes of a woman's wardrobe.

These things are chosen by celebrities, representatives of show business, politicians and ordinary urban fashionistas. Each of the seven annual collections is based on classic clothing, which makes Giorgio Armani's style coveted. The classics are always relevant, regardless of the time. The master does not consider it necessary to worship fashionable moods: he himself dictates fashion.

Any thing is inherent in extraordinary simplicity. Whatever the cut, the thing must be comfortable. Thanks to the innovative ideas of Giorgio Armani, a blazer appeared, then the couturier reshaped the men's jacket, accentuating the waistline and opening the chest, and was the first to use materials of different textures in creating a fashionable set.

The brand does not manufacture textiles for its collections. All the necessary materials for the Fashion House are purchased from suppliers specializing in supplying exclusively to Armani. These are high-quality, luxury textiles: noble varieties of natural suede, cashmere, wool and velvet, iridescent silk and sparkling satin.

Collections are made mainly in monochromatic and classic shades: white, black, gray and beige colors are the priority. Classics are always in fashion, these tones are the master's favorite colors. Often dark blue, red, smoky, mustard and chocolate shades are added to the palette.

The versatility of Giorgio Armani's directions is unique. Today, several fashion trends have been developed for different sectors of society. The master wants his clothes to be available to everyone, so the assortment includes different lines:

• Armani Pri;
• Giorgio Armani;
• Armani Collezioni;
• Emporio Armani;
• Armani Exchange;
• Armani Jeans;
• Armani Junior.

Armani pri considered haute couture clothing. It cannot be sold through fashion boutiques. This is a premium line, expensive, luxurious and exclusive. The couturier personally develops models for each element of the outfit. This series includes sets of heroes from world bestsellers. It's a celebration of the Golden Hollywood style.

Giorgio armani differs in that the models are made in small series. These are ready-to-wear deluxe clothing, the quintessence of the Fashion House. The direction of the highest class, timeless classics, the main luxury line. The talented hand of the master of haute couture endows the products with tremendous energy, perfection and magnetism.

Emporio armani - a sub-brand, a youth clothing line designed for a target audience from 20 to 35 years old. The collection is distinguished by its brightness, characteristic chic and aristocracy. There is always a place for strict classics and provocative sexuality. Unpredictability, youth and temperament have become synonyms for the line.

Armani Jeans differs in a moderate price category. These are functional casual and denim wear at an affordable price. It is ideal for the dynamics of a metropolis, convenient and comfortable.

Armani Exchange considered a mass production line. It is designed for a wide audience and is notable for its democratic cost, allowing fans of the brand to join the world of fashion. At the same time, the quality of the products remains unchanged: the brand cares about its honest name and tries not to miss its fans. Each piece reflects the unique creativity of Giorgio Armani, a masterful duo of classics and innovation.

Armani junior - the direction of children's clothing, designed for different ages, from birth to 16 years. Diffuse line includes cotton T-shirts, knitted dresses, leggings, jackets, cardigans, jeans, straight and tapered trousers, boleros, breeches, jackets, shorts, skirts and blouses. Along with traditional shades, cheerful and sunny colors are often found in this direction.

Armani Collezioni - the top line of men's and women's clothing. This narrowly functional line is relatively expensive, but affordable, it is designed for those who prefer trendy classics of the highest quality. Most of the items in the collection are made by hand. The line includes tight-fitting dresses, jackets, hand-knitted sweaters, suits that smoothly emphasize the beauty of the body.

Luxurious dresses speak of the master's delicate taste. Every woman dreams of wearing such outfits. They emphasize seductive forms, are incredibly graceful and breathe feminine. Models do not overshadow the natural beauty of a woman, so the cut has no unnecessary details. Clean lines, moderate decor and a flawless fit - these are the principles of creating each collection.

Outerwear by Giorgio Armani adorns a wide range of followers of the global fashion empire. It is sold in over a hundred countries around the world.

The markings on each product correspond to the measurements adopted in the maestro's country. Using the dimensional grid, it is quite easy to choose the required size of the product. However, it should be borne in mind that the company's products can "measure more", since they are calculated for growth not lower than average.

Italian footwear from a well-known manufacturer is very popular. Since 2001, the multifaceted world of "Armani" pleases the fans of the brand with stylish new products of high quality. The range is intended for men, women and children. These shoes are perfect, they fit flawlessly on the leg, visually making the image slim and graceful.

"Unchained elegance", as the designer calls the style, is simply created for those who know the value of stylish things. In the direction there are several parallel lines that differ in cost, design and are intended for different ages. Women's lines include boots, shoes, ballet flats, loafers and sandals.

The world of Armani footwear has no boundaries. These are constant experiments with shapes and textures, the search for a look that is not influenced by time. One of Armani's top tips is that shoes are a wardrobe staple. Like all branches of the brand, it is divided into several branches: Jeans, Emporio, Junior, Giorgio... All products are made from high quality materials and comply with international standards.

Giorgio Armani remains the main line of the brand. These are luxury shoes that are often compared to works of design art. It is made of high quality natural materials (leather, suede, velvet). Jeans are made of the same materials as the main lines, but at an affordable price. This is the style of bright fashionistas, a challenge, luxury and delicate taste: no fancy, purity of color and perfect cut.

Emporio is the most sought after line of footwear. Junior designed for children and adolescents.

The assortment of women's shoes amazes with the variety of models and sophistication of design. Styles differ in different shapes of heels, toes and design ideas.It can be simple flat-soled ballerinas decorated with thin straps or graceful sandals with thin stilettos decorated with sequins, classic minimalist pumps or graceful open-toed shoes made in contrasting textiles of different shades.

Giorgio Armani Cosmetics first appeared in 2000, delighting fans of the beauty industry with premium quality products. The brand was the first to suggest using special sets of brushes when applying makeup. The specially developed and patented Micro-fil technology allows for a flawless make-up, even when mixing cosmetics of different textures.

Maestro believes that makeup is an integral part of the fashion world. The features of the brand's decorative cosmetics are:

• high requirements;
• search for perfection;
• the embodiment of femininity;
• simple and easy application;
• natural even skin tone;
• play of contrasts.

The cosmetic series includes foundation, mousse, lipstick, mascara, eyeliner, blush, eyeliner, transparent fluids, concealer. Foundations are distinguished by a unique palette of beige shades, have a light texture, they are applied in a translucent weightless layer, even out skin tone and give it a delicate glow. Rouge d'Armani lipstick is formulated with the patented Color-fil technology for color fastness and long-lasting hydration. Eyes to Kill mascara has a special brush shape, thanks to which the elastic texture is easy to apply, and the look becomes seductive.

The maestro's perfume is the finishing touch to the luxurious look. It creates an aura of mystery and femininity. Famous Si, Acqua di Gio are the hallmark of delirium, the glorification of a woman, the union of fragility and strength, a duet of tenderness and independence. This is perfection, femininity, woody-oriental compositions: refined, delicate, weightless and a little daring.

Branded accessories are a stylish and harmonious accent to any look. They are worked out down to millimeters, are distinguished by a noble color palette and are made of high quality materials. Brand glasses have a different thematic shape and style focus.

The sun-protection models "butterfly" and "cat's eye" remain the visiting card. The style of slightly elongated lenses is considered universal and is perfect for every fashionista. No less popular are the famous "aviators" with thin temples and a thickened frame. Today, products with smoky, charcoal and gray-blue lenses are considered favorites.

The creations of a brilliant master are a welcome gift. They stylishly complement the fashionable set, emphasizing the owner's impeccable taste. The branded bags are ideal for different styles, they are distinguished by a premium look and noticeably distinguish a woman from the crowd. Accessories are made in the master's favorite shades of matte, patent and embossed leather and are often decorated with a large brand logo.

Giorgio Armani bags are luxurious, expensive and are made with the direct involvement of the designer himself. Most often they are made from the skin of various reptiles.

The Armani Jeans collection is a duet of classic and casual. These bags are comfortable in everyday use, characterized by a laconic cut and moderate design.

Emporio Armani is a youth and democratic brand. These are messenger bags, bag bags, clutch (purse bag). This line is characterized by bright colors: often coral, carrot, mint and golden shades appear in collections.

The world empire of "Giorgio Armani" is generously showered with rave reviews from fans of the brand. Attracted by the premium looks and excellent quality, the customers remain satisfied and continue to fill their wardrobe with stylish novelties from the great designer.

Many reviews note the beauty of the runway models, their relevance and style. These new items often inspire women to create fashionable looks. Elements of such outfits are present in the summer and winter sets of urban fashionistas, in evening and formal dresses.