Art designer: features of the profession and duties of a specialist
Everything is changing very quickly in modern life. Priorities, fundamentals and business conduct are changing. For example, advertising is needed to promote any business, and advertising needs an art designer. Let us consider in more detail the features of this profession and the duties of a specialist.
Features, pros and cons of the profession
The name "art designer" first appeared in Italy in the eighties of the last century thanks to the formation of two design groups. They found a certain new style, which was distinguished by a special combination of colors, a variety of styles in one product, the use of handicrafts and much more. Few understand art design, so not everyone likes it.
Currently, the profession of an art designer has become the most fashionable in Russia. She excels at designing ideas with visual and textual content.
Art design is a special direction in art, in which industrial design and avant-garde are intertwined. It is the creator of concepts and solutions that solve the client's problems in a cultural or social context. The most difficult thing in this specialty is understanding the client when creating visual communication through pictures, graphics and words. An art designer always needs to create an ideal, harmonious environment around him. It also allows the other person to see things differently. These can be various objects, furniture, tattoos, and even drawings on the nails.
Based on your profession, an art designer tries to provide the viewer with aesthetic satisfaction from viewing things. It can even be items that are unusable, such as household waste or garbage.The creation of compositions from such materials at hand reflects a lot of meaning. Here comes the call of people to the purity of the environment and nature in general. People of this profession not only realize their creativity and vision of everything around them, but try to convey their thoughts about any problems to people.
This profession has many advantages. Art designers are in demand on the labor market, because this is a creative work that can realize all their fantasies and ideas. This is the path to improvement from task to project. Since wealthy customers turn to them, the payment for their work is appropriate. There are, of course, downsides. They are that sometimes the tastes of the contractor and the customer do not coincide at all and it is very difficult to find a "golden mean"... In this case, you have to convince the customer or adapt to his opinion, but the project in this case is no longer interesting for the contractor.
Job responsibilities
There is a professional standard that clearly defines the names of professions and the corresponding benefits and definitions. It displays all the new specialties and their activities. An art designer should know base of artistic design and technical copyinghow the colors are divided and corrected, how the aesthetic processing of the drawings takes place, which corresponds to the characteristics of the reproducing equipment. He must understand the basics of techniques in the field of printing, packaging, software completion, used in the design of visual data objects. He should know specialized terms in the field of design.
In order to achieve a high standard in their business and remain in demand, specialists in this area must, first of all, constantly study and develop various theories, methods and formal concepts.
Knowledge of using Adobe Photoshop (raster), Adobe Illustrator (vector) and Sketch (vector) is required. Sketch is only available to Mac OS users, but it's great for interface design.
Personal qualities of a specialist
An art designer must have his own view of different events and things and speak about them with a certain originality. This is possible only if you have imaginative thinking and artistic taste. It is very important in solving any problem be patient, because the work is not always perfect right away. In the process, some adjustments can be made or a complete change in the project is possible. Therefore, all these nuances must be approached philosophically and with restraint. The designer should be the source of ideas, so there should be a lot of potential in him. It is very important to hear and understand the customer, and for this you need to be sociable, assiduous and patient.
Education
This specialty is based on personal potential, of course, in practice and a large supply of theory, which needs to be drawn from famous authors. To create a particular piece of work, you need to understand some design principles. This art is taught by various courses and channels.
For example, the Moscow Prestige Education Center recruits students for training and retraining in the profession of an art designer. The program lasts a little over six months and takes place at the head office in Moscow. For training, special programs and techniques are used. The groups are small, about 10 people. The form of study can be both daytime and evening. The Russian Institute of Professional Education "IPO" is recruiting potential students for the specialty "Designer". Distance education program. MAEE (International Academy of Expertise and Assessment) conducts distance courses in just three months. After graduation, a state-recognized diploma of professional retraining is issued.
Important! It would be useful to read books from famous authors: "Design of familiar things" by Donald Norman (the book explains the importance of design), "Don't make me think" by Steve Krug, "The Art of Color" by Johannes Itten (immersed in color theory).
Wage
Of course, the salary depends on your skill, recommendation and credibility. If you have already become famous, of course, the demand for you grows, and with it the pay. On average, an art designer can receive about 60,000 rubles, but it all depends on the region. Novice specialists in Moscow can earn about 40,000 rubles, and specialists with more than three years of work experience can already receive 60,000 rubles.
In other cities of Russia, the pay will be slightly less, since there the demand for this profession is slightly lower. If you had an internship abroad and earned a certain reputation there, then your income can grow up to 80,000 rubles. The experience and level of the customer very often play the most important role. The more expensive the customer, the more chances you have of purchasing a second and subsequent expensive order.