All about copywriters-marketers

With the development of Internet technologies, the profession of a copywriter-marketer is becoming more and more popular. Vacancies for such a position include certain requirements for knowledge and skills that anyone can learn. Such work will be of interest to those who are hardworking, seeks to learn something new and are able to organize the work process themselves.

Copywriters are those who independently write commercial texts for sale without copying material from different sources. In order to create a unique material, a specialist needs to be well versed in the subject matter of the future text, to correctly determine the style, and to be able to form the structure of information presentation.

By style, texts can be:

• informational;
• advertising;
• survey;
• news.

A copywriter must be proficient in writing texts in a variety of styles. An ordinary copywriter writes texts on terms of reference. In contrast, a copywriter-marketer forms the task on his own. Analyzes the material, determines the style, structure of the text.

The responsibilities of a copywriter-marketer include writing advertising texts that will attract the attention of potential buyers. It is important to simply and clearly describe the characteristics of a product or service. At the same time, it is necessary to take into account the characteristics of the target audience, try to satisfy the customer's requirements.Specialists can work in the office on a full-time basis. In this case, there is no need for constant search for customers. You can also work from home or another convenient location. This kind of work has its pros and cons, so it is not suitable for everyone. The fact is that, working remotely, you will have to independently find customers, establish contact with them. It is important to be able to build a competent dialogue... In order not to correct the text several times, not to lose the customer or the fee for the work, all the key points should be discussed from the very beginning. In some cases, it is advisable to draw up a contract.

Before starting work, the goals, objectives, scope, deadlines for the delivery of the material and the payment procedure are discussed. Having decided the working moments, the specialist starts to work. Writing quality material often requires a serious analysis of the market, a large amount of information is studied. The received data is structured. The key points on which the advertisement is based are determined. Next, a portrait of a potential client is drawn up, his needs, opportunities. Here it is important to be able to look at the product through the eyes of the consumer. It is necessary to correctly determine the benefit, benefit from the purchase of a product or service. After that, the style of information presentation is determined. When writing, you should use words, expressions that will be close and understandable to the audience.

The range of responsibilities of a copywriter-marketer is very extensive. He does:

• commercial offers;
• promo lists;
• marketing kits;
• scripts;
• naming;
• multi-page sites;
• edits texts;
• forms technical specifications for copywriters, designers.

This creative profession requires versatile knowledge, organizational skills, communication skills.... It is important to be able to sell yourself as a specialist... Continuous improvement and refinement of professional skills is an ongoing process. Continuing education makes work more interesting and increases income.

You can get the required knowledge and skills on your own or in special courses. It will be much easier for specialists with basic humanitarian education, where great attention is paid to the correctness and literacy of the presentation of the material, to master the profession of a copywriter-marketer. Therefore, in the resume, you can often find requirements for the presence of philological, journalistic, linguistic education. However, this does not mean that a person with a technical or any other education is doomed to failure. Much depends on desire and ability.

In order to independently master the profession, you will need a lot of patience and hard work. Initially, it is better to set specific goals, to decide on an action plan. There are certain ways to study the material.

• Reading professional books, articles... Viewing training master classes. In the course of learning new material, an idea of ​​the profession is formed, a theoretical knowledge base is accumulated.
• Communication with professionals. Discussion of nuances, incomprehensible moments structures and hones the idea of ​​work.
• Self-practice writing texts and error analysis.