Purina brand food

Purina brand foods are known to almost everyone who has pets. But the range of the company also includes feed for agriculture: cows, horses, sheep, rabbits, chickens and pigs.

An ordinary consumer living in a metropolis and forced to keep animals in a city apartment is well aware of the wide range of cat and dog food: wet and dry food, for sterilized and suffering from chronic diseases pets, kittens and puppies, elderly representatives of their favorite species of animals.

More than a century ago, three entrepreneurs in the United States began producing Purina feed, starting a horse nutrition company before that. Discussing the areas of business that they intended to establish, they decided to choose a direction that is promising even in those times when the economy and the population are experiencing incredible difficulties. The first manufacturer, W. Danforth, saved the tornado-hit business two years after it was founded.

A bank loan taken by a man with multiple responsibilities in a newly opened business made him a leader. Danforth was a staunch supporter of healthy eating and was never absent from the workplace due to illness. This explains the tradition according to which food for any type of pet is produced exclusively in a balanced composition approved by veterinarians.

Danforth's son, Donald, led the company through the Great Depression and opened several new factories. In the 80s, production was split, and the direction for animals that were kept at home was taken over by the global brand Nestle.Russia is a country in which the first store with the company's assortment was opened only 7 years ago, but the dealer network developed at a rapid pace, since the relatively budgetary cost of pet food was harmoniously combined with excellent quality and numerous offers in various popular areas.

Purina is a popular food in Russia. Part of the reason for this is the permanent work of the brand to expand the product line and improve it. Marketers are sure that the reason lies in the memorable logo and beautiful packaging design. And only the creators of the food name the real reason for the demand - pets, eating a variety of foods with a healthy and balanced composition, feel good at any age and delight their owners.

The nutritional features include the following:

• usefulness of the composition (it contains components for a specific age, condition, type of animal: micro- and macroelements, vitamins, proteins, fats and carbohydrates);
• regularly appear in the assortment new itemscreated taking into account customer demand;
• from the trading line you can quickly pick up required assortment for the good development and well-being of the pet;
• involved in the development nutritionists, veterinarians;
• in the manufacture of feed are used animal products, the quality of which allows them to be used for human nutrition;
• feed "Purina" does not lead to weight gain, contains prebiotics that improve the digestion of dogs and cats;
• its purchase is available everywhere due to budgetary cost, an extensive network of dealers and the availability of products in almost every pet store.

W. Danforth, choosing a direction for business together with his partners, was not mistaken. In modern conditions, no matter how difficult it may be for the owners, they will not be able to refuse to allocate funds for their friends, without whom they cannot imagine life. But the company's goal is not only to make a profit. She works to achieve the comfort and satisfaction of pets that bring positive emotions to their owners.

One of the most extensive product segments, as cats are among the most common pets and are often considered family members. The American company has launched production at factories in Italy, France and Russia. Therefore, numerous brands of cat food do not undergo long-term transportation and storage in wholesale warehouses.

Veterinarians are unsure about feeding fluffy animals with only one brand, but the Cat Chow class assumes variability in assortment, a varied diet and variety of meals. Therefore, Cat Chow can be safely placed at the top of the priority list.

• Dry food contains the main ingredient and by-products, vegetables and fiber, vitamins and minerals. You can choose the optimal composition, which will have the required ratio of BZHU and useful components for animals of different ages and health conditions.
• There are options for kittens and teens, adult cats and cats, and for petsin need of gentle care.
• Dry and wet food contains cereals, meat ingredients, vegetables, natural fibers and prebiotics.

The name was chosen for a reason, the goal of the developers was to create an assortment for fastidious and picky cats and cats.Gourmets of the feline family willingly eat refined recipes, recipes from the chef, and one-time portions (which is especially convenient for owners, since fussy people often do not want to eat food even from a recently opened package).

Gourmet is differentiated not by the type of packaging (all of them are stored for a long enough time and ensure the invariability of the taste given in production), but by the flavor lines:

• sophisticated recipes figure under the brand name "Gold", they have pates, meatballs;

• "Mon petit" - these are single portions, in which 50 g of the finished dish;

• "Pearl" - pieces of poultry or animal meat, for fish lovers to eat with salmon;

• "A la carte" - these are recipes from the chef, which the owner of a cat or a cat can envy: assorted fish and meat with various side dishes (rice, vegetables or flour).

It is invariably in demand among buyers who prefer the offers of a well-known brand. The reason is the average position between the cash investment and the received feed. By purchasing Purina ONE, cat owners can feed kittens and adults, elderly, but no less beloved animals, prevent their rapid aging... There are separate products for spayed felines and those with sensitive digestive systems.

The food contains a high content of protein components, the presence of antioxidants, prebiotics and yeast. The active formula, unique in each line, activates the immune system and the natural potential of the pet, it stimulates its normal functioning, vigor and energy.

This is a therapeutic food, which is used only after consultation with specialists. Cats and cats are treated for allergies, obesity, kidney and digestive system diseases, endocrine disorders (for example, diabetes). It is in demand for kittens, for neutered animals, for problems with hair and skin, the formation of hairballs in animals with a long and abundant coat.... The annotation to the line says that numerous veterinarians and research scientists from developed European countries and America took part in its creation.

Russian economy class products with dry and wet feed, Always in demand and loved by pets who often prefer it to culinary delights and premium products. Thanks to an extensive network of sales representatives, it quickly gets to the shelves of pet stores, supermarkets and even small grocery stores of popular retail chains. And it is always sold with success in a short time.

In addition to the premium products favored by cat lovers on an unlimited budget, Purina has great offerings for those on a budget who find it delightful to keep animals. Felix, Darling and Friskas are three of seven product lines, inexpensive and high quality. You can find negative and skeptical reviews about them, but they are fed to thousands and hundreds of thousands of cats.

Not as numerous as for felines, but in it you can find everything you need to keep your pet, be it a puppy, an adult or an elderly dog.

Dog Chow is available with turkey, lamb, chicken (for small breeds and puppies). There are options for adults and older dogs, solutions in different packages (10 kg, over and under) for active animals and those suffering from sensitive digestion. Each of the series is sold in packs of different colors: blue is suitable for puppies and small breeds, green is used for bags for adult dogs.

Wet food with a perfectly balanced composition can be fed in its original form or mixed with cereals. Canned food is suitable for pregnant and lactating females. They are non-addictive and have an optimal energy value.

Consumers invariably leave feedback on any product. Some believe that the quality of Purin feed is completely harmonized with the cost. There are also ill-wishers who are sure that it is better to buy products from more expensive manufacturers.