All About NOW FRESH Cat Food
Veterinarians and experienced breeders are advised to opt for holistic and premium products when choosing ready-to-eat foods for their mustachioed pussies. They are distinguished by a balanced formula, they contain micro and macro elements valuable for the full growth and development of an animal. Today we will talk about one of them - NOW FRESH food for cats.
Peculiarities
NOW FRESH feline diets are sourced from Canada's Petcurean Pet Nutrition. The same manufacturer offers other popular holistic class feed mixtures - GO !, Gather, and Summit. The history of the company began in 1999, when a small production facility for the production of feed mixtures for pets was opened. The developers proceeded from the idea of using exclusively natural meat obtained from local farms. The result is an environmentally friendly product free of GMOs, soy and allergenic grains.
All raw materials are processed at low temperature exposure, due to which nutrients are retained in maximum volume. When developing the formulation of the product, veterinarians and zootechnologists did not aim to reduce the cost of raw materials.
The emphasis was placed on the increased nutritional and energy value of the mixture. This made it possible to achieve a decrease in the average daily rate and the total consumption of the product.
The feed recipe contains all the products that are important for the full life of pets. The main supplier of protein in the NOW FRESH line is turkey, some varieties of products contain fresh duck meat with the addition of seafood, herring, trout and salmon fish. It is noteworthy that both meat and fish are introduced unfrozen. There are no dehydrated proteins here, which means that the use of meat processing waste and low-quality by-products is completely excluded.
Bird eggs are an additional source of protein. They supply essential amino acids and contain trace elements calcium, phosphorus and magnesium. These substances are needed for the correct formation of the nervous and musculoskeletal systems of the animal. Extracts from flaxseed, rapeseed and coconut are responsible for lipids. At the same time, coconut oil is an expensive and rare ingredient. It contains high concentrations of linoleic and linolenic acids, which are important for the proper metabolism and assimilation of the animal's food.
Peas and potatoes are grain-free sources of carbohydrates in the product. Lentils, beans, broccoli and spinach also provide essential trace minerals. The product has a rich vitamin composition due to the addition of pumpkin, tomatoes, carrots and dried apples. The formula includes berries, as well as exotic fruits grapefruit, papaya and pineapple. Such supplements provide fiber and ensure proper digestion.
Canola oil, obtained from rapeseed, in the structure of the diet provides the saturation of the pet's body with Omega fatty acids, as well as vitamin E. Taurine plays an important role in the feeding of mustachioed downs of any breed. This essential amino acid is derived from meat. Its inclusion in the diet contributes to the healthy functioning of the heart and blood vessels, strengthening vitality, and normalizing the functioning of the kidneys and liver. The product improves the condition of the skin and coat, maintains visual acuity.
The same tasks, plus strengthening the musculoskeletal system, are performed by another amino acid valuable for cats - L-lysine. The product line contains chicory as a source of high quality oligosaccharides. This component ensures the maintenance of beneficial microflora of the gastrointestinal tract. For any animals, especially those living in ecologically unfavorable areas, the intake of iodine is important. For this, seaweed is included in the product. They help maintain the proper functioning of the endocrine system and optimize metabolism.
Important: the concentration of iodine in the NOW FRESH mixture is quite high, therefore, owners of animals of silver or light colors should use this food in dosage. The fact is that an excessive proportion of the element in some pets causes rufism, when the coat on the chest and muzzle acquires a brownish or icteric color. This is unacceptable for show pets, as it leads to a violation of the purity of their color. Yucca extract is included in feline diets to reduce the pungent odor of cat experimentation.
The assortment line of NOW FRESH rations is small. It contains only 4 types of rations for three categories of animals - kittens, adults and old pets. Sold in packages of 200 g, 2 kg, and 7 kg.
Range of food for adult cats
There are several complete products for adult cats. Now Fresh Adult - products for pets aged 1-7 years. Free of gluten and grains, peas and lentils are the source of carbohydrates. The main share of the product is poultry meat - duck or turkey, with the addition of salmon. Protein content is 30%, lipids account for 18%. In total, over 70 products are declared in the list of ingredients. Poultry meat, fat-free salmon fillets, cottage cheese, and whole eggs are responsible for the protein intake.
Plant-based ingredients include potatoes, sweet potatoes, peas, spinach, broccoli, carrots and pumpkin. The formula includes raspberries, bananas, apples, cranberries, blueberries and alfalfa. Rapeseed and coconut oils are responsible for the composition of lipids. The product contains additives in the form of exotic fruit extracts. The diet is enriched with valuable trace elements, vitamins, essential amino acids and herbal extracts. To improve the digestion of the animal, 4 types of probiotics are included in the formulation.The source of inulin is chicory root.
Now Fish is a menu for adult pets based on trout, herring and salmon fish. Designed for pets with a sensitive gastrointestinal tract. The share of proteins in the finished feed is 30%, lipids - 19%. The basic composition is supplemented with egg powder, lentils, peas and potatoes.
Fat-containing components are rapeseed and flaxseed oils, as well as coconut oil. Vitamin and mineral balance is ensured through the introduction of fruit and vegetable supplements - banana, apple, pumpkin, sweet potato, broccoli. The product contains chicory root, blueberries, blackberries and cranberries, enriched with prebiotics, amino acids and minerals.
Products for kittens
Now kitten - dry granular product for kittens from 1 month to 1 year, suitable for pregnant and lactating animals. It contains a high concentration of protein, phosphorus, potassium and vitamin D3. This composition contributes to the correct formation of the musculoskeletal system. Proteins account for 30%, fats account for 20%.
In total, the food contains about 50 ingredients. Responsible for protein intake are salmon meat, poultry, fresh eggs and cottage cheese. Vegetable proteins as well as carbohydrates are supplied by legumes. The recipe includes a variety of plant ingredients - pumpkin, carrots, apples, tomatoes, blueberries, cranberries, broccoli, spinach and alfalfa. To enrich the product with Omega-3 and Omega-6, rapeseed and coconut oils are added.
The advantage of this food is that it is free of gluten, GMOs, corn and soy.
Variety of food for elderly animals
The Now Senior Weight Control diet is intended for animals over 7-8 years old. At this age, pets move less, their immunity decreases, activity decreases and, as a result, diseases appear. To prevent their development, a product has been developed for older animals with a reduced fat content and an increased proportion of plant fibers. The amount of protein here is 30%, the share of lipids does not exceed 14%.
The main components are turkey or duck meat with the addition of salmon. Additional sources of protein are peas, cottage cheese and raw eggs. Of the plant components, carrots, tomatoes, pumpkin, apples, cauliflower, spinach, blackberries, raspberries, blueberries and cranberries come to the fore. The product is enriched with alfalfa and seaweed. Coconut oil and flaxseed oil are responsible for lipids. The recipe includes vitamins and minerals. Nutrition includes nutrients valuable for digestion, probiotics and prebiotics.
Review overview
When deciding whether to switch domestic cats and cats to NOW FRESH diets, user feedback should be carefully considered. Among them, there are both positive and negative. The food has received positive reviews from veterinarians. They note a large proportion of animal proteins, a rich vitamin and mineral composition. Experts say that the intestines of this animal are shorter than that of all other mammals, so plant foods lead to gastrointestinal dysfunction. NOW FRESH foods are made with vegetables and without grains, which means the risk of indigestion is minimized.
Besides animal nutritionists have calculated that the ideal formula for BJU in a cat's diet would be 30: 15: 3. In the product under consideration, the ratio corresponds to 31: 18: 2.5. At the same time, doctors consider phosphoric acid to be a rather controversial component - it is used as a preservative, albeit in minimal dosages. And also, according to zootechnologists, fish oil is more useful for baleen fluffs as a source of Omega acids, and not vegetable oil. Therefore, they cannot give direct recommendations for the use of this product for animals with any pathologies.
Users note that when the product is consumed, the animal becomes active, and the coat looks shiny and healthy. Cats quickly gorge themselves on this diet. For comparison: the dose of NOW FRESH for an adult cat is one third lower than, for example, Royal Canin. The food, in comparison with other foods in the Natural Holistic segment, has an advantageous ratio of price and quality.
You can buy this food at a price of 1500 rubles. per package of 2 kg. It is slightly more expensive than Purina and matches the cost of Royal Canin. However, if you look at the composition of these three foods, the NOW FRESH diet is much more balanced than its counterparts.