Alterna professional hair cosmetics
![Alterna professional hair cosmetics](https://fashion.decorexpro.com/images/article/croppedtop/450-255/2019/10/professionalnaya-kosmetika-dlya-volos-alterna-1.jpg)
Strong and healthy strands are shiny and easy to comb, easy to pull together or create a fluffy style. However, reality often brings unpleasant surprises: intensive dyeing, drying and styling, lack of vitamins negatively affect the hair structure.
The result is dryness, lumpiness and brittleness. And many begin to think about how to restore the health of the curls. Fortunately, there is a way out. Professional beauticians and world-class brand Alterna have developed products that restore vitality.
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Peculiarities
The Alterna brand was founded in 1997 and quickly became a popular cosmetic concern with new standards of quality in hair care. Innovation and efficiency have come to the fore in the creation of exclusive cosmetics, bioactive technologies have risen to protect health and beauty. The brand does not use sulfides, parabens, chlorides, synthetic dyes. It uses natural ingredients and produces safe, sustainable products.
Alterna creates high quality cosmetics, it is chosen by stars, whose presentable appearance is the key to success in business or creative career. Nicole Kidman, Tom Cruise, Alec Baldwin, George Clooney, Liv Tyler, Jessica Alba have become regular customers and fans of Alterna cosmetics.
The brand's assortment includes products for every taste: women's line of products, men's, as well as products that solve the problem of hair loss (Clinical).
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Products from different series take care of hair restoration:
- Color Hold - color protection and preservation;
- Anti-Aging and Luxury Ten - strengthening and nutrition;
- Caviar - rejuvenation;
- Bamboo Smooth - smoothing.
Any of the listed lines has a unique healing effect.The products of the cosmetic brand are aimed at restoring problem areas after the first use. The preparations not only transform, eliminating brittleness and dryness, but also protect against burnout in the sun. Cosmetics are considered harmless to hair and scalp, and they are practically hypoallergenic.
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How to choose?
Experts recommend changing cosmetics from time to time, as you get used to one line of cosmetics, and the result from using your favorite shampoo becomes less effective. Choosing a new product, they are guided by:
- by hair type;
- the general condition of the curls;
- seasonal conditions;
- regularity of use;
- desired effect.
For example, hair is dried out by dyeing, it is hot summer outside, but it is necessary to restore its shine, protect it from the sun and heat, and give it additional volume. Even a complete set, which includes shampoo, balm, mask, oil, mousse, is not always capable of meeting expectations.
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Popular remedies are mainly aimed at correcting any one imperfection, for example, split ends or dandruff. In this case, an integrated approach to solving a number of problems is required:
- preservation of the color of dyed strands;
- moisturizing and nourishing the hair shaft;
- giving volume;
- sun and heat protection.
Alterna has developed several series that comprehensively solve the problem of hair restoration.
![](https://fashion.decorexpro.com/images/article/cropped/337-337/2019/10/professionalnaya-kosmetika-dlya-volos-alterna-11.jpg)
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Main cosmetic lines
Consider the main series that the brand offers to its customers.
Bamboo
This series contains products for daily care. It contains bamboo extracts and other ingredients. For example, Candy oil is added to enhance smoothness, and products for fine hair include Peruvian ginseng root extract. There are shampoos, conditioners, masks, oils, sprays. All products in the series have a delicious aroma and pleasant texture.
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Caviar
This series is aimed at rejuvenating the hair structure. The cosmetic complex protects against aging and helps to repair damage caused by coloring, curling and drying. The main component of the line is caviar extract, which includes Omega-3 fatty acids. Vitamin C and cytokinins in the composition of the product will help nourish the hair and restore its original appearance.
The series includes different directions:
- Volume - for thin, weakened hair;
- Blonde - for light hair;
- Clinical - against hair loss;
- Repair Rx - to restore damaged hair.
![](https://fashion.decorexpro.com/images/article/thumb/715-0/2019/10/professionalnaya-kosmetika-dlya-volos-alterna-7.jpg)
Infinite Color Hold is part of the Caviar series and is designed to protect colored hair. The ruler takes care of the strands after dyeing. Intensive dyes dry out the hair structure, so nutrition and protection after the dyeing procedure are essential. The comprehensive line includes shampoo, conditioner, serum, spray.
The composition contains antioxidants, extracts of black caviar, raspberry and sunflower oils, useful vitamins. The special composition of the product will strengthen, give smoothness and strength, protect against the harmful effects of a hair dryer, ultraviolet radiation, dry and exhaust-polluted air. The series guarantees the preservation of the original bright color obtained in the salon.
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Ten
This luxury series gives your hair real perfection. The unique formula of 10 best ingredients moisturizes, nourishes, protects, retains color, adds shine and silkiness. Includes shampoo, conditioner, mask and hair spray.
![](https://fashion.decorexpro.com/images/article/cropped/337-337/2019/10/professionalnaya-kosmetika-dlya-volos-alterna-13.jpg)
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Style
Quality products for creating a spectacular look are included in all lines of Alterna cosmetics. Depending on the series, they rejuvenate and strengthen, give shine and moisturize, protect from damage during styling, and nourish.
Products for creating hairstyles do not harm hair, as they contain beneficial ingredients. Includes varnishes, gels, powders, as well as tinted mousses and tinted concealers.
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Alterna cosmetics brand produces professional products used by stylists in salons and beauty centers. Components in cosmetics improve the condition of the skin, roots, hair shaft and have a healing and restorative effect.Different series are aimed at solving specific problems. There is a Color line to enhance color and protect against the negative effects of staining. There is a specially designed care for blonde hair - Blonde.
The main advantage of cosmetics is that all these products of the highest class are suitable for use in the salon and at home. The main lack of funds is a rather high price. Not everyone can afford such products, in addition, there are negative responses that cosmetics can dry out curls. Also, some girls say that you should not expect much splendor.
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In the next video you will find additional information about Alterna professional hair cosmetics.