American cosmetics: features and popular brands
![American cosmetics: features and popular brands](https://fashion.decorexpro.com/images/article/croppedtop/450-255/2019/09/amerikanskaya-kosmetika-osobennosti-i-populyarnye-brendy.jpg)
The modern cosmetic market is quite diverse. Here you can find funds from both domestic and foreign manufacturers. It is no secret that many domestic consumers prefer foreign goods. One of the leaders in the production of cosmetics (both care and decorative) is the United States of America.
What are the characteristics of American cosmetics? What advantages and disadvantages do users highlight? How to choose the right product? You will find answers to these questions in this material.
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Distinctive features
American cosmetics are very popular with domestic consumers. This is not surprising - it is widely known that this country is a leader in many areas (including the cosmetic industry). The cosmetics that arrived in our country from America have a number of distinctive characteristics.
First of all, it should be noted that the US cosmetic market provides customers with a huge selection. A large number of companies (both direct brand offices and production facilities) are located and operate in this country. Thus, regardless of your individual preferences and needs, you can find here any product for any purpose.
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Another feature of the American market is variety of prices. We are accustomed to the fact that today high-quality products from well-known brands are quite expensive. However, manufacturers and sellers from the United States of America convince us that such a rule is not absolute. So, you can find products that differ significantly from each other. Thus, every girl can feel special and has the opportunity to purchase the product she likes.
Both domestic and foreign buyers are impressed by the composition of American cosmetic products.
The thing is that most brands tend to create cosmetics from natural ingredients and not add artificial substances to their products. Thus, the negative effect that can occur as a result of regular use of cosmetics (allergic reactions, acne, rashes, etc.) is significantly reduced.
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An addition to the previous feature of American cosmetics is the fact that manufacturers from the United States are concerned about the ethics of production, therefore, they pay close enough attention to this issue. For example, in the market you can find products for vegetarians and vegans. In addition, a large number of brands have abandoned animal testing for cosmetics. Whether you care about the environment, the ecology, or just love animals, American beauty products are a great choice for you.
In addition to the composition of cosmetics, as well as its characteristics, an important production element for American manufacturers is package. That is why you will find a huge variety of designer packaging on the market. Each of them is individually designed, so you will never confuse one brand with another. In addition, such designer containers with cosmetics will become a real decoration of your bathroom or dressing table.
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Advantages and disadvantages
Despite the fact that American cosmetics is rightfully considered one of the best in the whole world, it can be characterized not only from the positive, but also from the negative side. In this regard, users, as well as professional cosmetologists, highlight the advantages and disadvantages of cosmetic products from the United States.
First of all, as mentioned earlier, American cosmetics have a natural and safe composition. It is thanks to this characteristic that many girls choose her. In order to thoroughly familiarize yourself with the components that are included in a particular product, carefully read the composition on the package.
Wide functionality is another characteristic that is inherent in American cosmetics.
A wide variety of products designed for different purposes and for different skin types will impress even the most sophisticated of buyers.
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Cosmetics users report that Anti-aging products are hard to find among the American beauty assortment. And those products that are on the market do not always cope with their task. The thing is that American cosmetologists are of the opinion that it is necessary to thoroughly care for the skin from the age of 16. And after 25 years, according to experts from the United States of America, the skin needs only preventive measures.
In addition, a large number of cosmetics (especially care products) have a short shelf life. This is primarily due to the natural composition. At the same time, for domestic consumers, this characteristic is rather negative than positive. The thing is that it takes a lot of time to order and deliver cosmetics from abroad. Thus, the moment you receive the desired product, you have very little time to use it.
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The best brands and range of cosmetics
American brands offer customers a wide range of cosmetic products. The list includes professional hair care cosmetics, cosmetic products for the face, as well as products with minerals. In this article, we present to your attention a ranking of the most popular cosmetic brands from the USA.
Image Skincare
Image Skincare is a clinical skin care brand.Today the representative offices of this company exist in 46 countries of the world. The brand has a fairly diverse assortment, which includes several lines:
- Ageless - anti-aging cosmetics;
- Ormedic is a versatile line that will suit any skin type;
- Clear Cell - products needed to cleanse the skin;
- Iluma - whitening products.
Thus, Image Skincare is a brand for everyone.
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New Youth
The history of the creation of this brand is especially interesting for the consumer. The thing is that initially the brand was conceived as a manufacturer of professional cosmetics intended for people who undergo plastic surgery (it should have been used before the operation, as well as during the rehabilitation process). Nevertheless clinical trials of the products showed quite good results, and therefore the developers of this cosmetics decided to release it for a wide range of consumers.
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Herbivore Botanicals
This brand appeared on the American cosmetic market quite recently. However, even for a short time of its existence, the brand's products have received loyal fans. This success is ensured, first of all, by the brand's philosophy. Cosmetics created only from natural ingredients... However, not only internal but also external components are natural and safe. So, cosmetics from Herbivore Botanicals are sold in packages that are readily biodegradable and therefore not harmful to the environment.
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Beauty bakerie
This brand offers consumers bright and youthful decorative cosmetics. Unusual packaging makes a special impression on consumers. The company's most popular product is liquid lipstick. The manufacturer reports and consumers confirm that Beauty Bakerie liquid lipsticks are some of the most durable lipsticks on the market today. In addition, are very popular brand shadow.
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How to choose?
If you want to bring cosmetics home from abroad, then you should be especially careful in the selection process. It is important to consider some specific features.
So, first of all you need to be 100% sure that you are purchasing branded cosmetics. To do this, purchase it only in official stores or on websites (if you make a purchase online). If possible, ask the seller to show you all the documents he has for the products (quality certificates, licenses, etc.). A sign that they are trying to sell you low-quality cosmetics (for example, a fake) may be a low price. That's why pay attention to the cost and do not rush to buy too cheap goods.
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In addition, consider the expiration date. As stated earlier, most American cosmetic products have a fairly short shelf life. On the one hand, this is good, as it proves the fact that the products are made from natural ingredients, but on the other hand, taking into account the delivery time, the product may only be used for a few weeks.
Buy only products that are specifically designed for your skin type. Otherwise, this or that cosmetic product (even if it is completely natural and safe) can have a negative effect.
By following these simple tips, you will avoid the negative experience of using US cosmetics.
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New Youth cosmetics are presented in the following video.