Avon cosmetics: brand information and assortment

Avon cosmetics are 130 years old, they are known in most countries of the world. The secret of the company's popularity is simple: these modern products combine high quality and reasonable prices - the most important components for consumer demand. There is one more aspect - the effectiveness of the products, which makes Avon cosmetics a favorite for many women.

The California Perfume Company, the ancestor of Avon, was founded by David McConnell in 1886. At that time, he was quite successful in selling books. Customers prompted him to change his occupation. Overwhelmed by requests to bring perfumery along with books from the city, the women prompted Connell to start her own perfumery production. The entrepreneurial David was 28 years old when he rented a space of only 60 square meters and organized the release of his first perfumery there. Five floral fragrances immediately hit the taste of women.

The success inspired the young man to take the next step. He rented a space of 300 square meters and founded the Suffern laboratory, not even suspecting that in a hundred years the territory of the perfumery production would increase hundreds of times. By the end of the 1920s, it became clear that the name "California Perfume Company" was outdated, as the products had long gone outside California. In 1929, a new production line called Avon opened. This name Connell borrowed from the beautiful River Avon, flowing in England, and in 1939 the company officially became Avon Products Inc.

The company opened its first representative office in Europe in the UK in 1959. It was a timid international experience.The company was represented by only three consultants with 80 product ratings. But the British quickly appreciated the excellent quality of the cosmetics and its loyal cost. It took only 7 years for the company's products to become popular in many European countries. Cosmetics came to Russia in 1995, and in 2004 already 50 million women in our country were buyers of wonderful cosmetics. Today Avon is a giant concern that has grown all over the world with its factories and laboratories.

A large number of chemical scientists are working on the development of new products, so a new product is always expected from Avon, embodying the modern achievements of cosmetology. Expectations are always met. It was Avon who first began to use ANA-acids in their creams; she was the author of the idea of ​​using vitamins A and C in anti-aging preparations.

Unusual formulations of moisturizing creams have been created, based on H2O Power technologies, provoking cells to use their own moisture. This helps the skin to look fresh even in extreme heat. Such drugs protect the skin well from the effects of the external environment. The company has many patented developments in cosmetics with anti-aging effects. By the way, lately they have been especially popular Korean developments from Avon, the unique formulations they keep secret.

Avon cosmetics surprises with its rich assortment created for different categories of customers - women, men, children. Her list includes not only cosmetics, but also related products - brushes, gloves for procedures, jewelry, accessories, bags, even sets of branded clothing. Consider what types of cosmetics the company provides to consumers.

It is difficult to give advice here, everyone has their own ideas about the ideal smell. When choosing a fragrance, you should use testers. Avoid bringing the probe close to your nose as any odor will appear harsh. Avon Cherish is a light fresh aroma of flowers and fruits that does not open immediately, but after a while. It contains both sweetness and sourness. There is no cloying smell in the smell, only warmth and peace.

It is created in such a way that cosmetic products can complement each other and create harmonious makeup. It should be remembered that daytime and nighttime looks are noticeably different.

• Perfection eyebrow set. Two shades are involved in the formation of eyebrows. The pencil and eyeliner will create a clear line of eyebrows, accentuate and define the eyes, and give them a special zest.
• Lipstick "3D volume". The creamy texture of the lipstick perfectly covers the lips. Contains vibrant colors, adds volume, hydrates and nourishes the lips.

This is a caring cosmetics that includes creams, oils, cleansing and revitalizing products. It allows you to keep the skin toned, maintains water balance, works as a prophylactic agent against wrinkles, and delays aging.

Anew Rejuvenate. The cream contains natural ingredients, is suitable for women whose skin has just begun to fade, helps to fight the first signs of aging, allows you to maintain the elasticity, beauty and youth of the skin.

The men's skin care line compares favorably with the products of other brands, has its own effective features. The composition of gels and creams contains vitamins and herbal ingredients that have a positive effect on sensitive and susceptible skin.

Shaving gel "Gentle care". The gel contains extracts of chamomile, aloe, and vitamin E.It moisturizes, nourishes, softens the skin and protects it from irritation while shaving. Provides optimal glide to the razor.

Avon hygiene products for children are made according to European standards. Much attention is paid to its safety and quality. Bathing products from this company can be used from the very birth of the child... Excellent lines of shampoos and foams for children from 3 years old have been developed that do not cause tears.

Since the opening of the Russian market by both companies, they have experienced constant competition with each other. After reviewing user reviews and responses of cosmetologists, we can conclude that each company has specific products with strengths and weaknesses, someone is better in one, someone in another. But still Avon surpasses Oriflame in most indicators, this also affects the cost of production. If an Oriflame product can be purchased on average for $ 3, then Avon - for $ 5.

At Avon and Oriflame, decorative cosmetics remain at the declared value. But the former are ahead of competitors in terms of the quality of eau de toilette and preparations related to face and body care. While some Oriflame scents are persistent and pleasant, they are no worse than Avon's.

Cosmetologists, buyers and specialists often write about Avon products. After analyzing their opinion, the conclusion suggests itself - the company's cosmetics are considered good products, but still far from ideal. As an advantage, the loyal value is noted, as well as the opportunity to purchase goods for people with different budgetary possibilities. Elite options usually remain without complaints, they contain expensive natural ingredients. Budget cosmetics are of good quality, but their low cost is due to the simplicity of the packaging material and the absence of too expensive components.

Of the pluses, there is a wide assortment, good performance, bright catalogs with an offer of additional goods (clothes, jewelry). The disadvantages of cosmetics include the use of chemical compositions in budget products, the use of aggressive agents (for example, alcohol) in the line of preparations for oily skin.

In the next video, you will find the TOP-10 of Avon products.