Belarusian hair cosmetics: features and brands review

Belarusian hair cosmetics are widely used in beauty salons and have established themselves as a good alternative to expensive European products. Companies from this country have relied on the creation of original products that give a pronounced effect from the first application. When purchasing a filler or spray, masks, serums and other professional cosmetics from Belarus, you can be sure that it will show itself in the best possible way.

Among the obvious advantages of Belarusian cosmetics, the following can be noted.

1. Budget cost. Mass market products are not overpriced, they are sold at a reasonable price.
2. Ergonomic packaging. Bottles, tubes, jars with products have pleasant outlines and a discreet, but recognizable appearance.
3. Availability of professional lines and series for home care... You can choose an option adapted to the needs of a particular consumer.
4. Quality control. It is established at the state level, in addition, Belarusian hair cosmetics additionally undergo international certification according to EU and Russian standards.
5. Respect for the environment. The production does not harm the environment.
6. Own laboratories and technological developments... Companies invest in improving the formulas of their products, they don't skimp on research.
7. Division of funds into rulers... When combined within a series, it is possible to obtain an increase in efficiency, to avoid the manifestation of allergic reactions.

Belarusian cosmetics also have drawbacks. It is customary to refer to them as a limited range of products.In many lines, only basic shampoos and balms are present, which do not allow for the elimination of local problems of the hair and scalp. The low level of product quality should also be taken into account, preservatives in the composition can cause itching, negative skin reactions.

Belarusian cosmetics are presented on the market in a variety of ways. The best products and their manufacturers deserve special attention.

Under this brand, two manufacturers of Belarusian cosmetics are united at once: CJSC Viteks and LLC Belita. The enterprises have their own research center and offer a wide range of products. Among the home care products are anti-hair loss and hair strengthening shampoos, tonics, masks. The filler Plex Therapy "Beauty Injection" for express bonding is also of great interest.

The professional series of hair cosmetics includes the following lines.

• Bio-Tox Professional Hair Repair. Here are serums, shampoos with a pronounced regenerating effect.

• Professional Line. Line of hair styling and care products. It includes shampoos-creams, shampoos-peels, treatments for color protection. This also includes the famous Revivor balm, regular and with lecithin, voluminous on wheat, and styling wax.

• Professional hair care... In this line you can find serum with a lamination effect, two-phase mega-shine, a strengthening spray, a mask with an aminoplasty effect, shampoo, styling foams and varnishes, modeling cream pastes.

• Professional Hair Repair. In this line there is Argan Oil hair oil, which guarantees the restoration of the porous structure, a biomolecular restorer, a reconstructor serum and a wrap balm in ampoules. The SOS mask is also popular, which in combination with shampoo provides deep hydration and restoration.

• Professional Hyaluron Hair Care. Line in bright purple packaging containing hyaluronic acid for revitalization. Here you can choose a balm, fluid, styling mousse, shampoo.

• Professional Organic Hair care. Here are our organic keratin-based products. Among the popular products are a nourishing mask, a spray, an oil elixir with phytokeratins, a sulfate-free shampoo, a milk conditioner with a light composition.

• Studio Style. Here are the 2-phase shine heat protection, express foam and lacquer finish for styling, creative styling gel, discipline serum, and volumizing spray.

Medium class cosmetics produced since 1995. The brand focuses on the careful selection of ingredients, does not test its products on animals, and prefers environmentally friendly raw materials. The company has 2 own research laboratories, where new series are being developed. The hair care line is not too wide. It includes only 17 products that allow you to take care of the beauty of your hair.

Among the popular hair products from Belkosmex are universal shampoo and conditioner suitable for all hair types... In addition, there are products here to solve specific problems.

Brand owned by the Belarusian company Belgate. It was established in 2007 with the support of foreign investors who invested in the construction of a modern GMP plant. The company ensures the maintenance of European quality products at quite reasonable prices. The company produces 10 series of hair cosmetics.

• "7 herbs / 7 oils". This includes a micellar shampoo, an activator balm and a firming mask to stimulate hair growth, a silicone-free plant-based spray. In the "oil" part of the collection, it is worth highlighting a balm-filler, a two-phase spray with a lamination effect, a mask and shampoo with micelles.

• Inspiration... A traditional grooming line in a bright design and scented with herbs and flowers. There are shampoos, masks, serum, balm and hair conditioner.

• Valeur... Professional series without mineral oils, cheap silicone, parabens. Contains patented conditioning and thermal protection components. All leave-in formulations contain plant extracts, almond and silk proteins, D-panthenol, keratin and other valuable ingredients.

• Green Style. These are mild shampoos and shower gels with avocado, aloe, passionflower, pineapple, orange, and mint extracts. The composition also contains an original membrane lipid complex. The intensive conditioning effect of the product provides a significant increase in the brightness of the hair color, ease of combing, softness and pliability of the strands in the style. All shampoos, conditioners, masks do not contain silicone and mineral oils.

This brand is one of the best on the Belarusian market and really corresponds to the declared high class of cosmetics. But other brands, less well-known internationally, are also worthy of attention. Among them is Marta, a company operating since 1996. The company successfully cooperates with professionals in the field of therapeutic and prophylactic procedures, pays great attention to expanding its product lines.

Markell and Floralis brands are located at about the same level, specializing in face, body and hair care.

When choosing hair care products among Belarusian cosmetics it is worth focusing on a number of simple and clear rules.

1. Define goals. When it comes to permanent care, it is better to choose natural cosmetics with a minimum content of chemical ingredients. To achieve a quick result, silicone-based formulations are suitable. If such remedies are not used too often, this is perfectly acceptable.
2. Consider your hair type. Increased dryness and fat content require an individual approach to cleansing. For colored hair, formulations are available that prevent the washout of the brightness of the color.
3. Emphasize the structure of the strands. Curly hair products prevent frizz and help shape beautiful curls. For straight lines - they contribute to the formation of a glossy, mirror-like shine. Hair deprived of volume should be avoided additional weight.
4. Examine the composition... Organic cosmetics are practically not found in Belarusian companies. But you can find individual lines that are close to this status: without parabens, silicones, sulfates and other chemically aggressive substances.
5. Take into account the date of issue, shelf life. If a product is approaching the end of its shelf life, it is best to leave it on the shelf in the store.

According to buyers, Belarusian hair cosmetics fully justifies its “national” status. Most of the goods are produced and sold here in the mass market segment. Most professional products contain silicone, allowing to give hair elasticity, volume, obedience in styling. These properties of Belarusian cosmetics are noted by absolutely all consumers. However, some brands have sparing and eco-friendly products, for example, Belita mild shampoo with phytokeratin, available without parabens, sulfates, dyes and silicone.

According to cosmetologists and hairdressers, Belarusian hair cosmetics are in line with salon quality standards. There are no bright fragrances and dyes in it, the consistency and volume of packages for all products are optimal for use in professional work.

According to ordinary buyers, the main advantages of products from Belarus are affordable cost and large volume of packaging. The consistency of the products is quite thick, they are well distributed along the entire length of the hair, they do not flow. Reviews of fans of Belarusian brands most often sound positive in relation to middle-class products, and cosmetics in the mass-market segment are not too different from competitors' proposals.

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