Benefit cosmetics features

Benefit - it is a well-known cosmetic brand that many women are familiar with. This brand produces quality products in creative packaging that immediately stand out in the window. Before buying, every woman should familiarize herself with the features of cosmetics, its properties and the offered assortment.

The history of Benefit cosmetics began in the last century, in 1976. The opening of the first store took place in San Francisco. The store was called an exclusive beauty boutique because all the products it contained looked more like confectionery than cosmetics.

Sisters Jane and Jean Ford worked on the unusual style of the assortment. He immediately attracted the attention of the audience, thanks to him the brand was easily recognized among others. It is worth noting that the cosmetic line itself received the name Benefit only in 1990. The name has Italian roots. Bene is translated as "good" or "good". The cosmetic boutique was originally called Face Place.

During one of the interviews, the sisters admitted that their plans did not include opening cosmetic stores.

Relatives are used to treating many things with simplicity and ease. It is believed that this attitude towards life is the main secret of the brand's success. The sisters themselves said that laughter is the best makeup.

They humorously designed the company's website, humorously engaged in advertising and packaging of products.

In 1999, the retail chain got a new level. At this point, a merger with LVMH Louis Vuitton took place.In Bloomingdale, the company also opened its own personal beauty bar, where all visitors were consulted by a professional make-up artist. Everyone who came to the bar could get help in choosing the right products and left with useful purchases.

Benefit Cosmetics features are as follows:

• unique retro packaging, thanks to which cosmetics cannot be confused with other cosmetics;
• each product possesses original name;
• registration cosmetic boutiques look like a pastry shop;
• cosmetics endowed natural shades, which are optimal for natural make-up.

The manufacturer of this trademark will not offer its audience bright colors, pencils of all kinds of colors, since the cosmetic line is aimed at naturalness, freshness and naturalness. However, in the list you can find bright remedies that will help hide skin imperfections.

Many women pay attention to the original names of cosmetics, with the help of which phrases are played out, or simply the name looks ridiculous. For example, a balm that is aimed at shrinking pores is called the POREfessional. In this case, the words "pores" and "professional" have been played on. In the FakeUp concealer, the purpose of the drug is played out, which is to eliminate the shortcomings.

However, despite such a humorous attitude, the production process of cosmetics in this company is carried out with the utmost seriousness. A thorough approach is confirmed by the annual victories and brand nominations in various competitions. Each stage of production is controlled, since product quality is the main aspect of the cosmetic line.

Benefit cosmetics are endowed with useful properties, thanks to which the brand is in great demand among the beautiful half of humanity.

Popular pigment for lips and cheeks, characterized by increased durability. The manufacturer named this product Benetint. A cosmetic product is a translucent liquid that easily settles on the skin and gives it a pink tint. The pigment dries very quickly, therefore it must be applied promptly.

There are several shades of pigment, therefore each girl will be able to choose the most suitable option for herself.

They're Real! Is a lengthening mascara that separates the cilia and gives them length. A brush of mascara is considered specific, which not every girl is able to appreciate. However, the manufacturer Launches a rolling version of Roller Lashwhich is endowed with a more comfortable brush. The effect of the cosmetic lasts for 12 hours.

Created for eyebrow care tint gel Gimme Brow. The ingredients include microscopic fibers that add volume to the brows. The cosmetics are characterized by water resistance and durability; 3 shades are available to customers.

Many makeup artists were able to assess the effectiveness toning lotion Moisture Prep. You need to apply the drug before moisturizing cream. It helps to cleanse and smooth the skin. The product contains vitamin E, extracts of aloe, yeast, oats and meadowsweet, due to which it has a brightening and soothing effect.

Hoola powderwith a matte bronzing effect, this is the brand's most sought-after product. It can be used to sculpt or simply give the skin a light tan effect.

Qualitatively corrects skin imperfections concealer Boi-ing. It can be used for the area under the eyes, gloss over age spots, along with other imperfections. The manufacturer sells 5 shades.

As described earlier, Benefit is a unique cosmetics that immediately stands out from other cosmetic lines.This is due to its unusual design and cheerful packaging.

The manufacturer offers a wide assortment, among which each customer will be able to choose all the items necessary for their purposes. There are powders, lipsticks, liquid glosses and highlighters on sale.

Each package looks like a box or candy wrapper.

Can't keep silent about the Crescent Row line which is represented by eau de toilette with funny and intricate names. The assortment consists of Laugh with me Lee Lee, Something about Sofia, Maybe baby.

Unfortunately, Benefit cosmetics are very often counterfeited. For this reason, every customer should know how to distinguish between genuine and fake products. To do this, you should pay attention to several points.

Packaging is what the buyer should look at first. Most unscrupulous manufacturers do not think about the appearance of the packaging, which immediately catches the eye. There are a number of parameters to take into account.

• Sticker. It is uneven in the replica. For original cosmetics, the sticker will be perfectly aligned. If a discrepancy is noticed, we can safely say that this is a fake.
• You should not buy damaged, wrinkled and sloppy packaging. Similar properties are also classified as counterfeits.
• You also need to pay attention to the color scheme of the box. The copy will appear darker or lighter. Some fakes may even have a completely different color scheme. Also, a fake after opening is irregular and may show adhesive residues.
• The reverse side of the package must contain a double sticker, which reflects information about the product. If there is no second layer, then a fake was purchased.

If the counterfeit is made very high quality, you can pay attention to the inscriptions: the slant and font must correspond to the stated ones. There should be no typos either.

In addition to packaging, you can pay attention to condition of accessories. For example, brushes should be fluffy and uniform. The hairs will be the same length.

For an overview of Benefit cosmetics, see the next video.