Bourjois cosmetics: features and description of the assortment

The old-timers of the cosmetics market are still at the top, not yielding their positions to younger companies. The brand with a capital letter is Bourjois. We will tell you about its history, approach to product creation, its distinctive features and rich assortment.

Bourjois is a legendary French brand that has been at the top of the international luxury cosmetics market for almost one and a half hundred years. The products of this company are used by everyone who can afford it. The best models in the world wear makeup from Bourjois, professional cosmetologists note not only the outstanding quality of the French brand, but also its safety for any, even the most delicate skin.

There is a legend that the creator of the brand was a French actor who was able to create a blush that does not leave the face during hard acting days. It was from this actor that Alexander Bourgeois acquired the company. Other sources claim that Bourgeois himself founded the company. However, all that matters is that he was able to make Bourjois the leading brand in the world of cosmetics.

But Bourjois cosmetics stand out, first of all, because from the very beginning it combines high make-up durability, soft shades and safety for the skin.

Alexandre Bourgeois wanted to solve this problem when he met Sarah Bernhardt, the famous French actress. It was then that the entrepreneur got fired up with the idea to create light and harmless cosmetics, which he subsequently presented to Sarah.The main distinguishing feature that distinguishes Bourjois cosmetics is the high quality French quality. All original brand products are created in only one country - France. All laboratories and production centers are also located there. All products bearing the proud name Bourjois and not made in France are absolutely fake.

The traditional approach to business and the preservation of many of the original features of the company, such as the use of rounded packaging, does not prevent Bourjois from keeping up with the times and taking into account all the innovations in the industry. Up to 150 brands of cosmetics are produced annually, and the palette of decorative cosmetics includes more than 350 different shades.

Bourjois produces a huge variety of cosmetics, covering with its offer any needs of its customers.

During its long and rich history, the brand has managed to create a variety of professional product lines for taking care of hands, face, eyes and lips.

• Shadows have a rich assortment of palette and consistency. Among them there is a choice for every taste: matte, pearlescent, satin, silk, dry and liquid. And each of the options stands out for its high persistence throughout the day, as well as the naturalness of its composition.
• Carcasses also have a rich selection of shades. It is worth noting the convenient shape of the brushes and the unusual design of the packaging.
• Foundation creams brands are rightfully considered one of the lightest and safest. They adhere well to the skin during the day and do not cause discomfort.
• Powders - pleasant and comfortable to use. They perfectly eliminate skin imperfections and smooth out colors, providing a harmonious look.
• Lipsticks are produced in any possible form. Moisturizing the delicate skin of the lips, glossy, matte - every beauty will find a lipstick to her liking.
• Lip gloss are also popular. The recently launched line based on plain water is attractive because of its heat resistance and non-stickiness.

Bourjois has a number of major collections that are particularly popular with consumers.

• Delice Couture Series... A series of products in shades of gold and purple. Ideal for the embodiment of memorable unusual images that attract the attention of others.

• Look Clubbing Bourjois Series... It is for those who love bright nights and noisy clubs. The series is rich in bright eyeshadows, lipsticks and tanning powder.

• Series "Desire of the Sun"... Summer choice for hot weather. The pleasant light texture of the cosmetics does not fill the pores of the skin, allowing it to breathe freely in hot weather. The makeup has excellent durability and lasts throughout the day.

• Retro style series... The most classic Bourjois line. It is notable for the products that the brand has used since its inception. The vintage packaging of this line also stands out.

Bourjois is a well-known global cosmetics brand with a very long history, during which time it has earned a lot of fans. The vast majority of people who have ever used the brand's cosmetics express their complete satisfaction with the brand's products. How relevant are the cosmetics of the French company, the customer reviews will tell, on the basis of which a number of advantages and disadvantages are highlighted.

The advantages of Bourjois cosmetics are as follows.

• Convenience... Cosmetics are very convenient to use. Manufacturers make sure that their products are easy to apply and remove from the face. Many users note this brand feature, emphasizing that this means that the funds stand out from the competition.
• Security... The products are non-toxic and consist of natural products, which has been their inherent feature from the very beginning. The manufacturer still follows the principle of maintaining healthy skin for its consumers.
• Lightness and durability... The brand's decorative cosmetics have excellent durability for many hours. At the same time, the applied makeup does not clog the pores of the skin and allows it to breathe freely.
• Quality... The high-class French quality has won the sympathy of users, which they have repeatedly noted in their reviews. Bourjois decorative cosmetics do not crumble or blur.

There are also disadvantages to Bourjois cosmetics.

• Specific packaging... Not all users like the fundamentally rounded packaging of Bourjois products, as they have repeatedly noted. Many find them inconvenient and not very practical.
• High price... Not every product can compete with Bourjois. The high quality of their cosmetics is expensive, and taking into account long-distance transportation and a high-profile brand, high prices are not surprising.

For an overview of Bourjois cosmetics, see below.