Korean cosmetics: the best brands, assortment and selection

Korean cosmetics are beginning to gain more and more popularity among girls and women. It is characterized by a very high quality and at the same time quite affordable prices.

In the manufacture of cosmetic products, Korean manufacturers take their feminine ideals of beauty as a basis and are guided mainly by them. Therefore, cosmetics from Korea have a rather dense texture, which creates the appearance of a smooth, almost glowing skin. Such funds hide imperfections on the face well, most often they emphasize the light skin tone. Koreans develop cosmetics using the latest technology, which makes them almost imperceptible on the face.

Many cosmetologists believe that the uniqueness of Korean cosmetics lies precisely in its composition. Developers choose the highest quality ingredients: extract from algae, herbs and berries, snail mucin, oils, collagen, hyaluronic acid. In a complex action, the components effectively act on the general condition of the skin, fight against acne and acne, even out fine wrinkles.

As a result of constant competition and the emergence of new brands, Korean manufacturers keep prices at the same level without overstating them. Even luxury products are quite affordable, in contrast to European brands.

Korean brands pay great attention to the safety of their products, which undergoes very strict controls at every stage. In addition, attention is paid to hygiene, therefore in the kit of most products there are special paddles for applying products, and extracts and serums are equipped with pipettes.

Korean cosmetic brands value their reputation and place in the global market, so they attach great importance to the effectiveness of their products. Most products, with regular use, give noticeable results after 2 weeks.

Korean cosmetics are distinguished by a variety and variety of products for any skin. In addition, all the latest developments in this area belong specifically to Korean manufacturers (BB cream, cosmetics with snail mucin, cushons, splash masks). Developers from Korea set direction and make cosmetic products that are becoming popular in all countries.

Most of the Korean manufacturers produce the most popular products in miniature kits or beauty boxes, which makes it possible to test the products before buying and choose the most suitable one.

The disadvantages of Korean products include the following:

• can only be purchased from online stores or directly in Korea;
• the composition of the products is placed in Korean, since such cosmetics are not officially present on the European market;
• it is problematic to choose the right shade of powder or cream, due to the impossibility of testing, many products also whiten the skin;
• Due to the different types of skin aging in Korean and European women, anti-aging products do not always have the expected results.

Of the features of Korean cosmetics, several of the most effective can be distinguished.

• Funds from Korea are usually have whitening properties. Such properties are primarily associated with the requirements of the Korean women themselves to the appearance of their skin. At the same time, all decorative cosmetics have high sun protection performance, which slows down the aging of the skin.
• All products have a good moisturizing effect. This contributes to the continuation of the youthfulness of the skin. Moreover, all products - decorative and care products - have such an effect.
• Double cleansing is another secret of the Korean brands. Deep cleansing has a very beneficial effect on the skin, because the pores open well, the number of inflammations decreases, the skin acquires elasticity and a healthy appearance. This becomes possible due to multi-stage cleansing, as a rule, the skin is first treated with a foam, then with a hydrophilic oil. The method of such cleansing is very relevant in megalopolises, where the air is heavily polluted, and everything settles on the face.

The range of Korean cosmetics is presented in different directions and for all skin types. Also, such products are suitable for different consumer categories: mass market, mid-range and luxury (premium). It is also divided according to the type of action.

Cosmetic brands offer a variety of beauty products, the main purpose of which is - deep cleansing of the skin. Such products are distinguished by good penetration into the pores, removal of excess fat, as well as the bacteria present in it, which serve as a focus of irritation. Manufacturers offer a variety of products that have excellent cleansing properties: foams, oils, soaps, serums.

Many cosmetic products provide excellent skin nourishment. It becomes elastic, wrinkles are smoothed out. These tools include masks, creams, oils.

Most of the products have a very good moisturizing effect. With regular use, the skin acquires visible smoothness, firmness and a healthy complexion.

Mainly for aging skin, Korean manufacturers use natural ingredients that perfectly nourish the skin. Products based on enzymes have a good anti-aging effect. From brands for aging skin, a fairly wide range of products provide The History Of Whoo and OHUI. The latter has developed stem cell-based cosmetics for women over 50.

Among the products of Korean brands, there are quite a few remedies for problem skin, since in Korean women it is prone to frequent manifestations of irritations, including acne and acne. To solve this problem, Korean cosmetologists have specially developed BB cream that is very effective. Based on these developments, many brands have launched their own lines of products that work very effectively against acne.

Decorative Korean products are also presented in a wide range. In addition to the well-known makeup products, manufacturers from Korea do not cease to amaze women and are developing more and more new products. One of these innovations can be called special makeup base... It reduces the aggressive effect of decorative agents on the skin, and also increases its elasticity.

Those familiar with cosmetics from Korea know that 2 mega-corporations dominate this area: AmorePacific and LG. Such recognition and popularity are well deserved.

AmorePacific - leading manufacturer of cosmetics. The brands presented below are included in the rating of popular ones.

• Sulwhasoo - a brand that went from being a small home firm to one of the most popular in Korea. It features premium cosmetics with elements of oriental medicine.

• HERA - also belongs to the luxury series brands. Orientation to the west is a characteristic feature.

• Lirikos - provides skin care based on marine components.

• Hannule - manufactures products of the middle price category.

• HYOSIAH Is one of the new brands. Specializes in enzyme-based cosmetics.

• MIREPA - produces a men's line of cosmetics.

• ODYSSEY - also produces cosmetics for men.

• LANEIGE - the most famous brand of cosmetics in Southeast Asia.

• Ryeol - creates hair care products, but with a focus on oriental medicine. The products are mainly based on herbal ingredients.

• Innisfree - a brand with an ecological focus, offering cosmetics with exclusively natural products.

• Etude house Is a brand for young people, which is characterized by care and make up products.

• Happy Bath - manufactures products for the care of the body.

• Mamonde Is another brand of cosmetics for youthful skin.

• Aritaum - a brand that develops pharmaceutical cosmetics.

AmorePacific's closest competitor in Korea is LG. But as a result of the fact that the site of the holding is of the old model and has not been updated for a long time, LG is significantly inferior to AmorePacific. The most popular brands of the company include:

• The History Of Whoo - specializes in beauty care products with a focus on traditional medicine of the East;

• Su: m37 - cosmetic products developed on the basis of enzymes, the brand has a particular success;

• OHUI - distinguished by the use of high-tech components in the production of skin care products;

• Belif - the brand is characterized by the release of budgetary natural cosmetics;

• Beyond - a feature of the brand is also natural cosmetics;

• Mirepa and Vonin - men's grooming cosmetic series;

• Lacvert - manufactures a variety of products for the care of young skin;

• Carezone - a youth brand specializing in problem-type skin care;

• Cathycat and VoV - manufacturers of make up products;

• Re-en - creates hair care products using traditional medicine;

• Isa Knox - an analogue of the Hera brand, differs in that it produces product lines specifically for Russia.

Coreana is also one of the elite cosmetic companies in Korea. Under her leadership, several brands have been collected that have different directions:

• Zain Premium - a luxury brand that produces care products with a focus on the medicine of the East;

• Zain - a more budgetary version of the previous brand;

• Lavida - a new brand based on enzymes.

• Biodefense - specializes in Western-style care products;

• Bi Hui Ga In - a brand with oriental medical practices;

• Ten seconds - a brand of decorative cosmetics for young people.

Another world famous cosmetic brand is Missha, which was created on the basis of the corporation Able Cosmetic Co. The brand is distinguished by the release of professional cosmetics, both care and decorative.

Holika Holika is also on the list of the most popular brands of Korean cosmetics in our country. The products are constantly updated, many products contain aloe extracts and other herbal ingredients.

Popular Korean brands include Ekel, 3W Clinic, The Skin Housa, Coxir, Petitfee, Clio, Lebelage, Rubelli, Benton, Pro You, Eclado, Lunaris, IsNtree, Ciracle, K-Beauty.

The described brands are characterized by popularity not only in Korea, but also around the world. Most of them are affordable and effective. Korean mass-market cosmetics are represented by a fairly wide assortment (many brands are distinguished by a completely natural composition). Among budgetary cosmetics there are hits and bestsellers.

Among the most popular Korean products, which both cosmetologists and women speak positively about, are:

• hydrophilic oil as a means for cleansing and makeup remover (popular brands Holika Holika, Etude Hous);

• foams, lotions, washing gels used mainly after cleansing the skin with a previous product (well-known brands Holika Holika, A "Pieu);

• tonic moisturizes and invigorates the skin (from Shara Shara, Secret Key);

• cosmetic products for acne and acne, which effectively deal with this problem (from the brands Tony Moly, Skinfood);

• masks Korean manufacturers work wonders (among the hits are Holika Holika, Tony Moly, Missha);

• eye patches have a wonderful effect on the delicate skin around the eyes (Secret Key, Tony Moly);

• face creams have a rejuvenating effect (TonyMoly, Holika Holika, Elizavecca);

• eye creams perfectly feed the periorbital zone (the most popular manufacturers are The History of Whoo, Sulwhasoo, Missha, Erborian, Mizon);

• BB cream and cushion - the most famous Korean tonal products (the most famous brands are Missha, Holika Holika, Erborien);

• hair products from Nature Republic, KeraSys, Tony Moly, Holika Holika;

• high quality decorative cosmetics and with fairly affordable prices available from Tony Moly, Holika Holika, Missha, Erborien;

• tints are one of the new products of Korean cosmetology, they are persistent pigments in decorative cosmetics.

When choosing Korean cosmetics, it is worth considering some of the nuances.

It is the components of the product that determine its compliance with the skin type, so they should be given special attention. Cosmetologists note the beneficial effect on the skin of some of the components that are part of Korean cosmetics.

• Syn Ake Peptide has an irreplaceable effect on the skin that has begun to fade, in terms of the effectiveness of the action, it is similar to botox: it smoothes wrinkles well.

• Snail mucin, the use of which in Korean cosmetics has become a breakthrough and has brought extreme popularity. Products based on this component have excellent anti-aging properties. They nourish and moisturize the epidermis well, besides, they are good at smoothing out wrinkles and skin irregularities. Mucin has an effective anti-inflammatory effect. Allantoin and elastin are also listed as components, which have a beneficial effect on the condition of the skin.

• Swallow's nest extract - a component containing many useful macro- and microelements, helps to prolong the healthy appearance of the skin, regeneration, and reduces puffiness.

• Volcanic ash is a special natural constituent of many Korean beauty products, this component is optimal for problem skin care. Products containing volcanic ash have a remarkable matting effect, and also regulate the work of the sebaceous glands, thus reducing the number of irritations and acne. Manufacturers use only white ash from Jeju volcano, enriched with trace elements such as iodine, boron, bromine, selenium, rubidium and many other minerals.

• AHA and BHA acids are also irreplaceable as ingredients for problem skin. The mild action of acids, if used regularly, is very effective in combating problems such as acne, blackheads, and various inflammations. The tandem of acids has a double effect: from the inside it promotes rapid regeneration processes and from the outside it prevents the appearance of defects. Thanks to this work, the epidermis acquires a smoother structure and healthier appearance, it becomes fresher.

Korean brands are distinguished by the high performance of their products. With regular use, the result of use appears after about two weeks. If this does not happen, it is obvious that the product is fake or unsuitable for the skin.

Korean cosmetics undergo very strict production controls, so they are completely safe.

Cosmetics have different prices depending on the brand. There are luxury or premium products that are distinguished by their high price and high quality composition, products for the middle class are more budgetary, and mass-market products are inexpensive and very common products.

The popularity of Korean cosmetics has provoked the emergence of a large number of counterfeits. To distinguish a quality product from a fake one, you need to pay attention to some nuances.

• The packaging design of the original product is quite complex, each hieroglyph is clearly executed.
• The paint on the cans should be of high quality, not washed off or peeled off.
• The barcode must be in Korean and must be legible. The Korean barcode begins with the digits 880.
• The official brand website must be on the packaging. When typing it, the main page of the company should open.

Specialists in the field of cosmetology generally speak well of Korean cosmetics, especially natural ingredients. Cosmetologists highlight the beneficial effects on the skin of plant extracts, peptides, acids and other components. Buyers note a significant improvement in the skin after regular use of cosmetics, as well as a decent quality of decorative products.

For information on whether Korean cosmetics are suitable for European skin types, see the next video.