All about the cosmetics of the legendary MAC brand
![All about the cosmetics of the legendary MAC brand](https://fashion.decorexpro.com/images/article/croppedtop/450-255/2019/09/vse-o-kosmetike-legendarnogo-brenda-mac.jpg)
There are cosmetics that need no introduction. Products from the MAC brand are rightfully considered one of them. This cosmetics has helped millions of women in the world to find their own individual style, and for this reason the products of this brand deserve special attention.
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Brand history
Professional cosmetics MAC is widely known among makeup artists and stylists. Country of origin - USA, MAC Cosmetics is headquartered in New York. MAC stands for Make-up Art Cosmetics. The label was founded in Canada. Famous makeup artist and photographer Frank Tuscany and his friend who owned a beauty salon, Frank Angelo, became his ideological inspirations. It happened back in 1984.
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For that time, the idea of creating a line of professional cosmetics was revolutionary. The two friends were seriously obsessed with the idea of a new makeup line that would differ in its concept from everything that came before it. The reason for the reflection of two Franks was the banal absence of colors in cosmetics, which would ideally be conveyed in photographs of models.
So the idea came up to come up with a special line of cosmetics that would make the images of women as expressive as possible in the photo. The friends' initiative found support from their mutual friend - chemist Vic Casale.
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Long arguments, brainstorming sessions and various ideas were embodied in the first experiment. Friends took and literally cooked the first batch of MAC cosmetics in the most ordinary kitchen. The second and the third batch of lipsticks and blush were cooked on it. Sold homemade beauty products through Angelo's salon.
The first clients were professional photographers and make-up artists, with whom the enterprising entrepreneurs were on friendly terms. And each new color that friends managed to get in artisanal conditions brought them another drop of fame. Soon, not only friends of the two Franks learned about professional unique cosmetics, but also leading beauty reviewers, models and the best stylists.
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Soon there was a good opportunity to bring the business from the kitchen to the factory. In the spring of 1984, the MAC line was launched. An entire shelf in a department store in Toronto has been allocated to cosmetics. After a while, she appeared in all salons and stores in the world. The real hit was the matte red lipstick Russian Red. It was she who was chosen by Madonna for the legendary photo shoot in New York.
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But the talented Franks were not entrepreneurs in the full sense of the word. Their element was catwalks, studios, cameras; they were not ready for the harsh everyday life of businessmen. In 1995, the Estee Lauder Companies decided to acquire a large stake in the company of two friends. This helped to significantly expand production and bring the brand to the world level. Three years later, Estee Lauder buys up the remaining shares, and John Demsey becomes IAS President.
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It is he who establishes cooperation of the brand with such famous personalities as Linda Evangelista, Liza Minnelli, Pamela Anderson. After that, the glory of the brand could no longer be stopped. Today the company is the largest manufacturer of decorative cosmetics, production is located in New York. The cosmetics line is complemented by makeup tools and related products.
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Top Products
It is difficult to single out the best products among the cosmetics of this brand because they all have every right to be called the best. All products of the decorative line of cosmetics are characterized by amazingly rich colors and shades, make-up bases are distinguished by their subtlety and delicacy, there are sets of masking cosmetics that perfectly hide flaws and defects.
MAC is an incredible collection of lipstick shades, regular and waterproof mascaras. A special reason for the company to be proud of are professional makeup brushes, which are sold individually and in sets.
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There are not so many disadvantages of MAS, but, more precisely, there are only two: the high cost and the presence in the composition of some ingredients that can cause allergies, irritation (if there is a personal predisposition).
The collection of care cosmetics from this brand is small. Most often, such funds are issued in a limited edition. Experts are sure that the quality of MAC care cosmetics is not as high as the quality of decorative cosmetics. Whatever one may say, but the main mission of the company is decor, not skin treatment. If the skin needs to eliminate some problems, and not to disguise them, then it is better to choose cosmetics from dermatocosmetological brands specializing in medicinal cosmetics.
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MAS is luxury, shine, radiance, showiness, but not therapy.
The most famous brand products can be listed for a long time, but it's worth starting with legendary mascara - In Extreme Dimension Lash. Connoisseurs of rich and rich shades should pay attention for the collection of nail polishes: Mean & Green, Rain of Flowers, Girl Trouble and, of course, the deep red Rougemarie. Despite the excellent quality that guarantees an even coverage of the nail plates, varnishes of this brand are not very popular among nail artists. Perhaps the reason still lies in their high cost.
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The choice of lipsticks is truly amazing. There are matte and glossy lipsticks, with and without glitter. Even those who don't like bright colors and prefer politically correct nude have something to look at. For the modest connoisseur of nude shades, there is a whole collection. Noteworthy are lip glosses with different textures.
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Help in creating a base for makeup will help means of the Prep + Prime series. It includes tonal creams and highlighters, bases under the eyes, which perfectly complement the purchase of an eyeshadow palette of the same brand. Especially famous Electric Cool Eye Shadow, Studio Sculpt Shade and Line, Persistent In Extra Dimension Eye Shadow.
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Blush is considered one of the best. Powder Blushas well as mineral blush and powder. MAS can delight you with quality makeup brushes for any occasion.
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How to use?
Women who would like to start using professional cosmetics are often faced with statements that they cannot achieve the desired effect on their own, because this is the business of professionals. And at the initial stage, many really have certain problems, especially if, before buying the MAC, a woman did not know how to correctly apply certain cosmetic products.
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Another statement says that professional cosmetics are not suitable for daily use, that with frequent use, it can harm the skin condition. These statements are irrelevant to reality. MAS can be used at least every day, the composition of cosmetics is certified and recognized as safe. In addition, this makeup is very resistant to adverse external influences and looks impressive.
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The professional composition of MAC cosmetics, which was initially conceived exclusively for filming and the catwalk, has long been revised by manufacturers and adapted for everyday use.
Before you start using cosmetics from this brand, it's worth checking out the video tutorialsthat exist for each of the cosmetics of this company. Applying professional makeup requires an understanding of certain rules, and no one will tell you better than experts.
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How to distinguish from a fake?
MAS belongs to the elite brands, the price of which is high. That is why this cosmetics is becoming a tasty morsel for fraudsters who counterfeit original products. Women themselves also contribute to their activities, because the desire to purchase MAS at a price below the market price is understandable, natural and simple.
Fraudsters, unlike the company, do not guarantee you the safety of use and the composition tested in laboratory conditions. And therefore, under a well-known brand, you can get something completely inadequate. One of the main questions is how to distinguish a fake from a real MAC cosmetics. There are several ways to do this.
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Logo
The company logo and letters in it have a specific font. His brand is used to create packaging for all types of its products. The letters have a glossy shine and style of their own. On a fake, the same logo may well flaunt, but upon close examination, the letters will turn out to be either slightly stretched or blurred along the contours. The firm always uses only capital letters for writing. If you are offered products with the inscriptions Mac or Mac, you can be sure that this is a crude and cheap fake.
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Look at the location of the logo as well. On an original box, it is usually located in the center. On fakes, the inscription can be displaced in any direction; there are even options for placing the logo in the corner of the box.
Case
Real MAC cosmetics are sold in cases that contain large shimmery particles on the surface. They also try to put fakes in similar cases, but usually it is not possible to reproduce the flicker. The boxes are dull or have a different shade of sheen.
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The case may differ from the original in shape and size. Do not forget to look at the official website for how the original cases look.
Bottom label
At the bottom of the packaging of the original decorative cosmetics of this brand, there is a gray label with black letters or a white label with a gray inscription. Scammers have already noted this feature, and most counterfeits also have a label on the bottom. But she tends to made using other fonts.
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Scent
Feel free to sniff cosmetics. Original cosmetics have their own aromas, which are beyond the power of fraudsters to repeat.For example, all MAC lipsticks have a delicate vanilla scent. A variety of smells are used in fakes, but not vanilla ones. Fake lipstick can smell like perfume, jasmine, whatever, like powders, blush. Beware - this is a fake.
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Name
Since the MAC gives each brand product long and sometimes difficult to read names, you should check them carefully. First, find the name on the company's website, and then check the offered products. A difference of just one letter or an extra hyphen will indicate that they are trying to sell you a fake product.
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Color and texture
The manufacturer is famous for its light textures: if it is easy to run the pad of your finger over the surface of the powder, its particles will certainly remain on the finger. But just a little bit of it will remain. If you are offered something too hard or, conversely, too soft, then this indicates that the cosmetics are not produced by this brand.
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If possible, rub a small amount of makeup into your skin. This will help you assess the color and whether the product lays down evenly. The original MAC always lies flat, without lumps, pellets and streaks.
Provider
A list of suppliers can be found on the brand's official website. If you place an order in an online store, please evaluate the product image. Although it is not at all a fact that you will get exactly what is shown there.
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If the supplier is in doubt, it's best not to risk it.
Price
MAS can't cost little. This cosmetics is not on sale with a 95% discount. If you come across an offer at a low price, check with the official website of the manufacturer. On it you can find the cost of the same product. If it is immeasurably higher, you are offered a fake.
It is also worth noting that the company has chosen an interesting tactic for communicating with customers. If you do come across a fake, please report it to the company. For this, there is even a special button on the site. You will be asked to tell you where and from whom you bought counterfeit products.
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Selection Tips
If possible, it is better to make a purchase on the official website or from an official supplier, the manufacturer has information about. This will protect you from fakes that can seriously harm your health. When choosing MAS cosmetics, experts recommend the following.
- Consult a dermatologist and beautician. Professional cosmetics have a special texture and are not suitable for everyone. Therefore, it is especially important to get advice if the skin is problematic, prone to allergies. It is imperative to establish the type of skin and only then proceed to the selection of cosmetics that are optimal for your specific type.
- Consider age characteristics. The older a woman is, the more her skin needs additional moisture. Decorative cosmetics should be chosen with a softening effect, and it is imperative to apply a soft base under it. There is one in the MAC line.
- Do not use MAC foundation on a daily basis. This recommendation is suitable for women with healthy skin. If there are dermatological problems, it is worth replacing the cream with powder. In this brand, it has a light texture, does not clog pores and allows the skin to breathe freely.
- Do not mix MAC with other brands. Make-up, in which you use cosmetics from different manufacturers, increases the negative impact on health. Different brands of cosmetics may contain the same preservative and you will end up with a double dose of chemicals.
- Do not buy the entire line at the same time. If you are going to deal with MAS decorative cosmetics for the first time, then you should not buy all the products in the line at once. Start your acquaintance with it correctly - with 1-2 funds. If allergies do not appear and you like the result, gradually expand your personal collection.
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General recommendations also include the requirement to check the expiration date. If it has already expired, the cosmetic product may pose a health hazard.
When choosing a foundation, evaluate the consistency, it must be uniform and uniform. Powder and foundation from MAC should match skin tone and color type. When choosing a blush, keep in mind that if you apply it to your foundation, it may not give the color you expect.
Lipstick from MAC should have a delicate aroma, its core cannot be brittle. Consider the scent when choosing a mascara. It should have a slight smell of wax, not machine oil. Mascara from MAC, if it is not expired and stored properly, has an average consistency: not too thick, but not liquid either.
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Review overview
According to customer reviews, MAS, being expensive cosmetics, is consumed quite economically, and therefore the purchase in general justifies itself. Make-up with its use holds well, lipstick does not roll up on the lips, eyeliner does not spread, mascara and shadows do not crumble. Many are sure that cosmetics are not suitable for daily use and require the indispensable participation of makeup artists.
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There are also negative reviews, in particular, that cosmetics dries the skin, causes peeling. But experts are sure - this is possible only if it is chosen incorrectly, the peculiarities of one's own skin are not taken into account.
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For an overview of cosmetic products from the legendary MAC brand, see the next video.