Missha cosmetics: a description of the composition and a variety of products

Korean cosmetics Missha managed to conquer the countries of Asia, are successfully sold in the USA, Canada, Great Britain, and more recently it has its own supply channels in Russia. Its development is carried out in the company's own laboratories, with strict dermatological testing and taking into account the opinion of consumers.

A detailed description of Korean professional cosmetics, presented on the packaging in the form of the composition of the ingredients, makes it possible to evaluate the exclusivity of the brand's products... The assortment of the company includes not only care products - cushion, powder, blush, eye shadow palettes in a bright youth or traditional design look promising. However, Missha cosmetics, even according to the reviews of cosmetologists, definitely deserves the attention of buyers - today it is one of the leaders of a growing market, ready to prove its worth in practice.

The Missha brand was created by the Korean firm Able Cosmetic Co. in 2000 and in the first years of its existence, it was focused exclusively on the online shopping market. The history of retail sales in Korea began in 2002. The first Missha cosmetics store has opened in metropolitan Seoul, on Myeongdong Street, in the heart of local shopping. The success of the brand was so great that in 2005 the development of a franchise network began, and its first store was opened in New York. Further, the brand's outlets appeared in Europe, China, the United Arab Emirates, and Japan.

Having conquered Australia, South America, North America and Asia, products under the Missha brand ended up in Russia. In 2011, an official online store was opened, which still operates today. Russian buyers get access to the most advanced brand developments on a par with South Koreans.

Like any other cosmetics, Missha brand products have their advantages and disadvantages. Among its obvious advantages are the following.

• Full quality control. In Korea, the production of any cosmetic product is regulated by strict government standards. There is no doubt about the quality of the product, otherwise it simply would not be on sale.
• Hypoallergenic... All Missha cosmetics undergo rigorous dermatological testing. The composition does not contain synthetic substances - dyes, aromatic components. As a result, allergic reactions to it are extremely rare.
• Reasonable approach to pricing... Most of the funds from the mass lines are quite affordable for people with an average income. You will have to pay more for exclusive ingredients in the composition.
• Original packaging... The company tries to distinguish its products from other brands' offerings. When developing the design, the age category of each line is taken into account.
• Ecological cleanliness of ingredients. The components of plant origin used in the composition are collected only in areas with a favorable climate and nature. Thanks to its own laboratory, the company can carry out complex fermentation processes without harming the raw materials.
• Ease of use. Each product comes with everything you need to apply it. Even on a trip or business trip, you can safely use your favorite products.

There are also disadvantages, and they are mainly associated with the features of the product. For example, it can be quite difficult to choose the perfect foundation in the lines of powder, cream due to the peculiarities of the shades. They are predominantly targeted at Asian skin. Almost all caring products contain bleaching agents, which may not suit tanning lovers.

Among the ingredients that make up Missha cosmetics, it can be noted completely natural mineral or ocean water, providing the skin with moisture, and snail mucin for an intense lifting effect. Fruit acids are present in skin cleansers - lemon and apple... In rulers for washing, cleansing and foaming, soap root is used. The brand offers the most delicate care for the thin skin of the eyelids with the help of valuable ingredients - reishi mushrooms, snow lotus, ginseng.

Anti-aging products are aimed at maximizing the saturation of the skin with trace elements, vitamins, and minerals. For these purposes, birch sap, shea butter, resveratrol, an antioxidant contained in the skin of grapes, are used. Whey products contain basically peptides, lactic acid, fermented bifidobacteria, lactobacilli. Essences use cassia extract, yeast, amino acids.

The composition of the care products varies depending on the age category for which the funds are designed. For young people from 20 to 25 years old, the basic line is built on the basis of extracts from seaweed. This ingredient is rich in collagen, can provide cells with vitamins and minerals. For an older age, funds are recommended based on marine stem cells... And when mimic wrinkles appear, it's time to switch to creams, gels and serums with snail mucin.

Professional care and decorative cosmetics Missha - a vivid example of an individual approach to taking care of yourself. Among the forms of release of funds can be found travel wipes, solid and liquid soaps, peels and scrubs. Regular and hydrophilic oils, creams and emulsions, serums, essences - can be found optimal consistency suitable for facial care.

Among the Missha face care cosmetics, you can find series for different skin types and age categories. Special attention should be paid to the sets compiled by experts specifically for travel and travel. For example, Time revolution vitality special Set I is focused on slowing down the aging process in young skin, and the same products in a set under number II are focused on an intensive fight against age-related changes. Besides, there are kits with vitamin N12, as well as those consisting of products created according to traditional Asian recipes.

Among the most popular lines of Missha cosmetics are the following.

• Super Aqua Waterfull. Line for intensive skin hydration, available serum, day cream, emulsion. The products have a light texture, contain sea and mineral water, baobab seed extract, whitening ingredients.

• Super Aqua Cell Renew Snail. A series with a regenerating effect for use after 35 years. The main ingredient is snail mucin, and there is also centella asiatica, which promotes tissue renewal. Among the products are hydrogel night masks and regular masks, emulsion, cream, foam and toner.

• Time Revolution Vitality. Anti-aging line with a pronounced lifting effect. Among the current products is a renewing essence that provides a noticeable lifting of facial contours.

• Missha. This line includes branded fabric masks of the brand. You can find anti-inflammatory, soothing, moisturizing, nourishing, tightening, anti-aging products.

• Misa Cho Gong Jin. A series based on traditional Asian recipes. The line includes oil, film mask, essence, emulsion, ampoules-concentrates in original branded packaging.

• Bee Pollen Renew. Anti-aging moisturizing series based on bee pollen. The line includes a mask, soap, face cream, serum and tonic. In addition to the main ingredient, the composition contains green propolis, edelweiss and calendula.

Missha does not have many makeup lines, but they also cause quite serious interest. Among the current forms of production of decorative cosmetics prevail cushons, powders, tonal creams and BB-creams are what Asian and, in particular, Korean cosmetics are famous for.

Among the popular products are Missha Actibarrier Strong Moist PH Tonerthat evens out skin tone well. It has become a real hit of sales for a long time and Magic cushon moist up - fluid cream on a sponge with SPF50 + sun protection factor. There are fully matte and semi-matte leather finishes, you can choose an option for lighter and darker skin.

No less popular mattifying Missha Velvet Finish Cushon. This is a cushion-shaped foundation with a matte, velvety finish. In addition to impressive action, it also has an outstanding packaging design. Among BB products, one can note tonal rejuvenating cream Signature Wrinkle Fill-Up BB Cream... It tightens the skin and makes it younger, masks minor imperfections.

Glow Tension №21P deserves special attention - a cushion with an intense moisturizing formula, hyaluronic acid in its composition and a light effect of radiance.... In general, the theme of healthy shine is covered by the brand simply excellently. Primer Missha M B. B Boomer can also act as a cream highlighter due to reflective particles. And the color Lighting Tone Up Base SPF30 allows you to remove unhealthy yellowness under the eyes or hide the earthy complexion. The purple shade of the primer is aimed precisely at combating such problems.

Tints deserve special attention.For example, lacquer released in lipstick format Missha glam enamel tint demonstrates the effect of vinyl. Wish stone tint has a water base and subtle peach aroma, released as a gel. Stone tint velvet differs in that it creates a delicate velvety coating on the lips.

Even The Missha company today proposes to make shadows in the form of cushion. Dual Blending Cushion Shadow is a triumph of ergonomics: retracted in the size of a thin cosmetic pencil. You can easily touch up your makeup throughout the day. Creamy shadows in the pads fit well on the skin, do not flow. For eyebrow shaping, the brand also offers bicolor palette of dry eyeshadow Twin Brow Kit.

There are also mascaras available - from the waterproof Ultra Powerproof Mascara with a curling or moisturizing effect to the budget Missha Pop-Up Cara in a bright package. A variety of eyeliners will also help to emphasize the expressiveness of the eyes. For example, Palette paint linerthat creates dramatic effects, or Super Skinny Liner pencil.

According to professional cosmetologists, Missha cosmetics can be a good solution for those who choose responsibly their care or decorative products. The brand does not promise instant results, but makes it possible to choose a comprehensive anti-aging program, taking into account all the individual needs of the skin. Missha is renowned for its moisture replenishing products, with a highly regarded professional line in the premium category, featuring formulations based on snail mucin, caviar, matsutake mushrooms and other valuable ingredients.

Considering the reviews of buyers - those who daily choose cosmetics of this Korean brand for themselves, we can say that absolutely all consumers mark the original, attractive packaging... It is she who often becomes the reason for the impulsive first purchase. Skin whitening products are also highly valued: even among Korean brands, Missha stands out for its results in the fight against unwanted pigmentation. In addition, the company uses natural ingredients in its production, refusing to dry skin parabens and other chemically aggressive substances.

The large volume of containers for creams, foams, gels also captivates. Fans of the Missha brand understand why they are paying money and do not try to find a replacement for it.

An overview of Missha cosmetics is presented in the following video.