Premium cosmetics: advantages, disadvantages and variety of assortment
![Premium cosmetics: advantages, disadvantages and variety of assortment](https://fashion.decorexpro.com/images/article/croppedtop/450-255/2019/09/kosmetika-premium-dostoinstva-nedostatki-i-raznoobrazie-assortimenta.jpg)
Russian cosmetics Premium is a complex of products for home complex face and body care. The line is the main continuation of professional compositions. Let's dwell on the features of cosmetics, advantages and disadvantages, as well as the main series.
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History
The history of the brand began back in 1994, when the Moscow Institute of Beauty organized an enterprise called Salon Cosmetics, the main activity of which was the production of highly effective care products. A combination of time-tested recipes, the latest technology, modern equipment and the highest quality raw materials led to the fact that by the beginning of the 2000s, "Salon Cosmetics" took the position of one of the leaders of the Russian market and acquired its own plant, equipped with Italian technology.
The assortment list today includes 9 main series, which cover all the main aspects of face and body care, professional hardware line, cellulite correction products, chemical peeling program, solid-phase technology formulations, as well as formulations for home treatments.
All manufactured formulations are widely used everywhere in beauty salons and medical institutions with a total number of more than 1.5 thousand throughout the country. As you know, in the beauty industry, at least half of the success belongs to the image, which is why all the company's products are produced under the brand name, which in Latin means “the highest grade”.
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Peculiarities
When creating care products, the company adheres to the following concept: from a large number of various bioactive components, the best raw materials are selected, suitable for solving a specific skin problem. In the professional skincare industry, this approach is 100% justified, since it allows you to select individually combinations for all skin types, and there are about 22 professionals.
Such a number of physiological types of skin is explained by some special indicators, such as the level of oiliness, moisture, the state of blood vessels, sensitivity, the presence of age spots, turgor, elasticity and others. So ohan individual approach to care is provided, which cannot but be reflected in the steady growth in demand for the brand.
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"Salon Cosmetics" produces professional products, therefore it has all its characteristic features and a number of advantages over conventional formulations from the mass market. So, in creams, masks, serums, gels and tonics, which can be bought at any outlet, the percentage of active substances, designed, for example, to smooth wrinkles, moisturize the skin or get rid of acne, is actually quite low.
The fact is that manufacturers of cosmetic products intended for mass use must comply with a number of stringent requirements. The main one is that all the active ingredients contained in the care products should not penetrate deeper than the stratum corneum. This greatly reduces the risk of allergic reactions and ensures the safety of using cosmetic complexes.
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However, the very result of their application will suffer noticeably. Thus, the dosage in the composition of professional products of active ingredients responsible for nutrition, effective hydration and elimination of inflammation is several times higher than the volume of similar ingredients added to the usual products. Respectively, it is possible to achieve the effect of the use of store products only after 2-3 months, subject to everyday use, while the effectiveness of professional care makes itself felt after just a few procedures.
However, prolonged use of such products can lead to allergic reactions, so cosmetologists recommend limiting ourselves to course procedures.
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Cosmetics lines
Premium cosmetics present to the consumer a full range of safe and effective care products designed for face and body skin, as well as for performing chemical peels.
Preparations of this brand eliminate the majority of cosmetic problems and preserve the beauty, freshness and youthfulness of the skin for many years. All formulations are made on the basis of concentrated shungite water, which has gained great popularity due to its unique immunomodulatory and bactericidal properties, and the increased concentration of active components provides a result that exceeds any expectations.
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There are several main series of this brand.
- Professional care line - this includes several products designed for different skin types. Thanks to such a variety, each woman can choose exactly the composition that is suitable specifically for her.
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- Series of funds intended for intensive procedures, aimed at correcting the condition of the skin.
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- Anti-cellulite line - includes all kinds of peels, scrubs, masks and wraps.
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- Homework line - used for facial skin care at home. The series includes creams, masks, lotions, tonics, as well as eye patches and lip balms that allow you to achieve good results comparable to a salon effect.
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- Series of drugs for chemical peeling.
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- Solid Phase Technology Series - this direction is the latest development of a cosmetic company, a feature of these care products is an increased concentration of biological components, as a result of which the effect of the procedures being performed increases several times.
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- Cosmetics for salon use. This line is necessary for performing massage, apparatus cosmetology procedures, as well as lymphatic drainage.
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- Means that protect the skin of the face in the Russian climate - all preparations of this line are created taking into account the harsh weather conditions in our country, they are designed to protect sensitive skin from low temperatures and excessive dry air in the winter, as well as sunscreens for the safety of the skin in summer.
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- Compositions for bioepilation, as well as post-epilation care.
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- Anti-aging collagen cosmetics.
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- Series for problem skin.
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- Mens line for face skin and hair care.
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Reviews
Cosmetologists give the highest marks to Premium brand cosmetics. Experts point out the following advantages:
- more than 20 years of experience in the implementation of advanced developments in the field of cosmetology;
- adaptation of care products to the Russian climate;
- use in the composition of exclusively natural ingredients obtained from plant extracts and essential oils;
- system of multilevel testing of drugs before launching into production.
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Cosmetologists note that despite the fact that Premium is professional cosmetics, it can be successfully used at home - the effect is similar to salon care. Women who have opted for the Premium brand note that regular use of the composition allows you to achieve a pronounced anti-aging effect, provides effective hydration, eliminates acne and acne inherent in oily skin, and also significantly increases the period between salon procedures. Of the minuses, the complexity of the purchase of cosmetics is noted - all Premium line drugs are sold only through distributors and in the company's offices.
Premium Professional is a simple, yet very effective cosmetic series. For the manufacture of care products, only the highest quality raw materials are used, and the best specialists in the field of dermatology and cosmetology work on the development of effective recipes.
This approach allows the brand to remain one of the leaders in the segment of cosmetic products for many years and to look quite confidently into the future. The brand's cosmetics have won the trust of customers not only in Russia, but also abroad, where they are quite successful competition for many famous brands.
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An overview of Premium salon cosmetics is presented below.