Rimmel: pros, cons and cosmetics review

Rimmel is a make-up brand from Great Britain. Her logo is made in the form of a memorable crown print. It is a brand with an interesting history and unique style. It enjoys wide popularity all over the world. The face of the company is such world stars as Kate Moss, Georgia May Jagger, Rita Ora, participating in the creation of limited, exclusive collections of the brand.

The Rimmel brand was founded in 1834Then the famous French perfumer Rimmel and his son Eugene founded the trading house of the same name. But the prerequisites for this appeared a little earlier, in 1820. At this time, Rimmel, a student of the perfumer of Napoleon's wife Josephine, was invited to London as the manager of a prestigious perfume shop.

His business went uphill so much that by 1834 he became the owner of his own trading house. Initially, Rimmel specialized in perfumery. But soon, when the reins of the house passed to Eugene Rimmel, decorative cosmetics began to be produced under the Rimmel brand.

The company quickly conquered the global market. Its assortment was constantly expanding. A revolutionary event in the history of the brand was the creation of eye cosmetics, namely mascara. This move revolutionized the world of beauty. And since then, the concept of "mascara" has become synonymous with the name Rimmel. Until now, in some countries, the brand name is translated literally as mascara.

Over the entire period of the existence of the Rimmel Beauty House, he changed several owners. The current company is Coty, which has owned the brand since 1996. Currently, the cosmetics brand Rimmel occupies a leading position in the UK among its peers.

Rimmel cosmetics without exaggeration allows you to create an individual, different from others, image. Created for the first time for cloudy London, it maintains a tendency to revive the image, make it brighter, more intense, individual, in order to bring color and movement to the gloomy London everyday life. For this, the manufacturer strives to diversify each type of its products.

Rimmel lipsticks, pencils and lip glosses are presented in a wide enough range of colors to create any look: bright and eccentric, romantic, businesslike, light and unobtrusive. Black diamond powder makes the color rich and expressive. The durability of cosmetics lasts up to 8 hours. Lipsticks have a creamy texture. Due to the rich vitamin complex, they intensively moisturize the lips. These properties give a feeling of comfort for a long time.

Lip products perform different functions:

• give an amazing shine;
• give volume;
• matte tone creates a mysterious look.

Mascaras are the company's business card. This is a good way to emphasize the line of the eyes. A thick brush is needed to increase volume. She carefully combes her eyelashes, separating them. And the special mascara formula envelops every hair, which creates an increased volume.

The lengthening mascara allows you to increase the length of the eyelashes by 125% in 1 month thanks to an innovative natural complex. Mascara with a curling effect, which allows you to curl your eyelashes almost at an angle of 90 °, will add mystery to the look. With a waterproof formula, you don't have to worry about makeup all day long. Various modifications of brushes give the lashes the required shape, curl, length and volume.

A special highlight of Rimmel mascara is lump-free application and charcoal black color... In addition to activating the growth of eyelashes, the product improves the quality of each individual eyelash, strengthens and nourishes it. To effectively emphasize the beauty of the eyes, the company's arsenal contains shadows and pencils, as well as a wide variety of tools for correcting the shape and color of eyebrows.

The foundation for the face is a special item in the creation of makeup. After all, good tone is the basis of a successful make-up. Rimmel foundations are light and weightless. They form a base that allows the skin to breathe, moisturize the dermis well, prevent the appearance of oily sheen, and form an even, beautiful, matte tone. The sun protection factors in the creams protect the skin from the aggressive sun, preventing its premature aging.

The company relies on naturalness and naturalness, therefore, natural ingredients form the basis of its products. Thanks to the natural formula, several goals are achieved.

• It is possible to achieve hypoallergenic funds... As a result, cosmetics are suitable for all skin types, even especially sensitive ones.
• Natural ingredients enrich the skin with useful elements, therefore with the help of the brand's decorative means, you can not only disguise the flaws of the face... Cosmetics can significantly improve the condition of the skin and prevent the occurrence of problems with it.

The variety of natural composition ensures a gentle attitude to the skin.

• Carnauba wax Is a product of palm leaves from Brazil. Good antiseptic. Softens the dermis. Prevents moisture evaporation. Gives the product a viscous, thick texture.
• Candelilla wax produced from the leaves, stems of the candelilla shrub. Has a hypoallergenic effect.
• Castor oil - a product made from castor bean. It is a complex of acids: linoleic, ricinoleic, oleic. Penetrating deep into the dermis, it stimulates the synthesis of collagen and elastin - the main components that improve skin turgor and elasticity, and prevent the appearance of wrinkles. Castor oil moisturizes well and promotes healing of microtraumas on the skin.
• Argan and olive oils give intense hydration.
• Aloe vera provides antibacterial effect, relieves irritation, reduces the severity of age spots.
• Coconut milk contains a number of acids that help to retain moisture in the dermis, strengthen the skin and smooth fine wrinkles. Enhance the penetration of other beneficial components into the skin.

These and other useful components in Rimmel cosmetics actively care for the skin, giving it a beautiful and healthy look, and also provide the products with resistance. It would be unfair to keep silent about the negative product reviews from Rimmel, which of course are present.

It is worth noting that most of these reviews are the result of incorrect use of funds. When applying decorative cosmetics, it is important to take into account the peculiarities of the skin: its fat content, density, presence of defects. If a girl has oily, problem skin, then with the help of a tonal foundation of a light, transparent texture, she will not eliminate her problem in any way. This cream is suitable for the owner of perfect skin to slightly even out the tone and give it a slight glow. In the case of problematic dermis, it is better to use a dense, matte base.

For chapped and flaky lips, it is better to choose a lipstick with a dense texture as well. If the lips are even, smooth, you can use gloss or a lighter lipstick. In the assortment of the Rimmel brand, you can easily select a product for your individual characteristics.

In the next video, you will find a great overview of Rimmel cosmetics.