Seventeen cosmetics: assortment overview

Many people mistakenly attribute Seventeen cosmetics exclusively to the adolescent age segment. However, the manufacturer from Greece is focused on girls and women of all ages. This famous brand has gained popularity almost all over the world due to affordable prices and the widest range of good quality cosmetics.

The company got its name thanks to its founder Athanasios Fragoyannis, who considers the number 17 to be his lucky one. Most likely, this is so, because the cosmetics manufacturer has been conquering the market for more than half a century. The Greek was inspired by this idea after visiting the countries of Latin America. Comparison of female beauty was clearly not in favor of Greek women, who in the middle of the 20th century were not at all interested in decorative cosmetics. In 1962, the Seventeen brand was founded in cooperation with Latin American specialists.

Today the company is firmly afloat among competitors, the collection is updated every year. All fashion trends and tendencies are taken into account. Hellenica SA, to which the brand belongs, has a cosmetics factory in the capital of Greece, as well as branches in Venezuela, Colombia.

At first, the cosmetics of this brand were intended for a young audience: girls and adolescents. Today, there are many products in the line, the purpose of which is to draw attention to the appearance of its owner. Such means allow you to express yourself more vividly, to emphasize your individuality. However, girls are not the only consumers of Seventeen products. Special series are produced for women of all age categories.

The range of decorative products is quite wide, among the most popular are:

• eye make-up products;
• liquid concealer;
• foundation creams for different skin types;
• lipsticks and lip glosses;
• shadows, blush.

The products have many advantages that make them so popular all over the world. Among the advantages are the following:

• democratic cost;
• adequate value for money;
• rich palette of shades;
• the use of innovative technologies in the creation of funds;
• good quality;
• a new collection is released every season;
• all fashion trends are taken into account, trends are relevant;
• cosmetics are easy to apply, no special skills are required;
• products are not tested on animals.

Before a tool reaches the general user, it is tested for safety through various tests. That's why cosmetics do not cause allergic or other inflammatory reactions. TAs the products are intended for teenagers, their delicate and sensitive skin, the company tries to produce the most hypoallergenic and light products. Another advantage is lack of hormonal agents. Among the disadvantages, one can note a higher cost than that of a standard mass market, available to all segments of the population.

After the weeks of fashion in Europe, Seventeen most often presents new collections of decorative cosmetics, taking into account all the new trends. We offer an overview of the most popular products.

• Shineful Liquid Glossy Lipstick. The series includes 13 shades, you can choose for any color type. Contains sunscreen filters, moisturizes lips, contains no parabens, but many caring components. The texture is delicate, soft, the tones are deep, they last for a long time without correction. Makes lips glossy and expressive.

• Shadow trio Perfect Harmony Eyes. The palette includes 3 harmoniously matching shades, with the help of which you can create an effective make-up for a casual and formal look. For example, a mix of dark brown, nude pink and lilac.

• Mascara The Stylist. There are 4 colors in the palette: black, brown, violet, blue. Resistant to moisture, does not crumble, does not roll into lumps. You don't have to be afraid that the ink will flow. The brush creates a fan effect, adds volume and lengthens. The composition contains care components.

• Compact blush Natural Matte Silky Blusher. Can be used for sculpting, fits well, shades are natural. They have a matting effect.

• Long-lasting Matt Plus Liquid foundation. Not visible on the face, breathable, no mask effect, does not clog pores. Lasts throughout the day without correction, light matting effect.

• Lipstick Matte Lasting. In the palette of 38 tones, you can choose for every taste, image and color type. Contains nourishing oils to moisturize lips.

Customer reviews of Seventeen cosmetics are predominantly positive or neutral. There are few negative responses, almost all of them are associated with an incorrectly selected tool. Also dissatisfied with cosmetics are those who compare it after using luxury products. In general, buyers write that foundations are easy to apply, look natural. There are tools that can make pigmentation less pronounced.

Foundation creams, powders mainly have natural variations in shades, do not leave marks on clothes. Mascara does not crumble, varnishes last for a long time, as they contain a coating that repels water. Thanks to the rich color palette of shades of lipsticks and eyeshadows, it is not difficult to choose a product for all occasions. Most of all buyers are attracted by the inexpensive price and good quality of cosmetics.

For an overview of Seventeen cosmetics, see the next video.