Soda cosmetics: properties and range

Soda cosmetics appeared in stores relatively recently. But already in the first year of its existence, this brand had its own fans. Any representative of the beautiful half of humanity will not be able to remain indifferent, After all, these products for creating original make-up evoke a range of feelings: from simple interest to enthusiastic adoration.

The Soda brand itself belongs to L'Etoile, one of the largest retailers of cosmetics and perfumery. And since the latter managed to earn a good reputation, the buyers reacted favorably to the appearance of Soda cosmetics, especially since an advertising campaign was carried out before that, and many were waiting for the launch of a new brand. His face is the Russian Internet blogger and artist Elena Sheidlina. In an interview, Elena noted that the Soda brand is chosen by girls who strive to be natural, listen to their desires and do not stand still.

Of course, first of all this cosmetics will be of interest to young people. Especially for this, the developers tried to create unusual tools and choose a bright design for them. However, any of the products in this collection can be used by women of all ages. To do this, you just need to show your character, open up to the world and start creating, especially since with the help of unusual shades and textures on your face, like on a canvas, you can depict any idea.

The first thing that catches your eye when you look at at least a couple of products from the Soda brand is, of course, the design. The main color in the design of the bottles is pink. Despite the bias towards this color option, the creators have chosen a calm, delicate shade that will appeal to any customer. For packaging, other shades are also used - they cannot be called very bright, but a stand with this cosmetics will certainly stand out favorably in any store.

Another feature is funny stickers. You can use them as you like, but it will be better if tiny stickers decorate the cosmetics itself, especially since most of the bottles are similar to each other. Some products, such as the eyeshadow palette, have a pleasant silicone coating.

Besides the appearance, Soda cosmetics have other distinctive features.

• Security. All cosmetics are produced in different countries, including the Czech Republic, Italy and even China. Despite European standards, cosmetics from China are in no way inferior.
• Good quality. The substances included in the composition are suitable even for problematic skin of adolescents - the manufacturer promises to hide all imperfections and emphasize the advantages.
• Availability. You can buy the entire collection of funds in almost any shopping center or order online, and its cost will not hit your pocket. Despite the effectiveness and unusual assortment, this brand can be attributed to the budget.

It should be noted that the products of the Soda brand mean exactly decorative cosmetics, that is, the means with which you can focus on certain facial features. And here there are no products for intensive care of the skin of the face and other parts of the body in the arsenal of this brand. This approach allows customers to focus on the main thing - bright and unusual cosmetic novelties.

To make it easier to understand what decorative cosmetics from the Soda trademark are, it can be divided into several groups.

• For facial skin. First of all, you should pay attention to the primer, which can be used as a stand-alone product with a matting effect or as a base for makeup. For everyday use, a light BB cream is suitable, for more important events - a delicate foundation. To moisturize your skin and also make it more radiant, it is better to use a special balm or gloss cream. And unpleasant local imperfections are easily hidden with the help of concealers.

• Corrective. This includes highlighters, bronzers and sculptors, with which you can set light or dark accents, create a shine or tan effect.

• For eyes. On the stands, you can see completely different shades: loose and cream, in palettes and bottles. The undisputed favorite is glitter, which can be used in the same way as a highlighter. On top of the usual mascara, you can apply top - with colored pigments and glitters. Iridescent eyeliners, highlighters and pencils complete the incredible eye makeup.

• For eyebrows. To put this part of the face in order, you will need a pencil, gel or wax. Another novelty is a fixer for creating the effect of wet eyelashes and eyebrows.

• For lips. What is not here - pencils, gloss, balms, matte lipstick in unusual shades.To combine business with pleasure, you should opt for oil - it gives your lips a beautiful natural color and moisturizes without stickiness.

• For nails. The creators of Soda cosmetics have not forgotten about manicure. Among the matte or glossy varnishes, you can choose an option for any mood. There is also a base and anchoring coating (glitter and transparent).

Another feature of this cosmetics is that it can be used ambiguously. A striking example is a cushion that can replace lipstick and blush. You can experiment with any product: layering, achieve new shades, create the desired effects - in general, show your feelings and emotions.

In the presented assortment, you can find tools for creating any image. For a natural look, all you need is foundation, mascara and eyeliner, and lip gloss. To create a bright look, you need to add catchy arrows and a matching lipstick. For those who cannot imagine their makeup without facial correction in the form of contouring and other techniques, their "assistants" will be selected. In addition to cosmetics, the manufacturer offers the essentials for make-up: a set of brushes and a handy mirror that you can take with you and install on almost any surface.

To understand how the commercial description of Soda cosmetic products is true, you need to consider reviews for the most popular ones.

• Matte lipstick - #matteaboutyou (shade 009 - EVERLONG). Buyers note the color saturation, pleasant design and reasonable price. The durability of this product is especially emphasized even after a whole day - the lipstick remained on the lips with an even matte layer. Since the product sets quickly and clearly, it can even be used as an eyeliner. In rare cases, lipstick of this and other shades caused dryness, but a pre-applied balm will do just fine.

• BB cream Soda - #ohbabybaby. This tool deserves only positive ratings. He has a dispenser that allows you to save cream and ensure its hygiene. He hardly hides serious skin imperfections in the form of acne and peeling, but does a good job with its tasks - evens out the skin tone and gives it a fresh look. During the day, BB-cream does not oxidize, it holds well and retains its matte finish.

• Eyeliner - #guylainer. The palette of shades for this product is quite diverse, and each of them is given the names of celebrities (for example, 003 JOHNNY). All eyeliners are easy to apply and dry very quickly. Another plus is that they can be mixed and combined with others from the same series. And absolutely all users appreciate the brightness and beauty of the eyeliners.

• Soda highlighter - #babygethigher. Everything is good in it - from rubberized stylish packaging to high-quality internal contents. This tool has only one shade, which can be safely called universal, since when shaded it becomes delicate pearl. On the skin, the glow is noticeable even when the highlighter is applied in one layer. This purchase can be considered quite profitable.

But not all cosmetics deserve laudatory reviews. A striking example of division of opinions is the sensational mascara Soda Unicorn Mascara #Rainbowrave... Despite the fact that the main advantage here is the non-standard and most buyers call it one of the best, there are complaints about the application. Eyelashes without a base will have to be painted over several times, otherwise the shade will turn out to be pale and expressionless. At the same time, the ink does not smear or crumble, which indicates its quality. In relation to the low price, this cosmetics looks quite worthy.

Testing Soda cosmetics, see the next video.