All about the domestic brand of cosmetics "Svoboda"
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Brand history
A large cosmetics factory grew out of a small Moscow perfumery enterprise. Initially, the partnership “A. Ralle and Co ". Its creator in 1843 was the Frenchman A.A. Ralle. First, the production of perfume and cologne was launched. The company also produced lipstick, powder, and made soap. Used Italian and French raw materials. The product recipe was brought from France.
The magazines published by the company reported about 100 floral fragrances of perfumes. The divine scent of perfume was advertised with the romantic names "Source of Love", "Russian Violet", "Bouquet of Napoleon". A special scent was invented for use on frosty days.
It was customary to spray fur collars, hats, gloves with a fragrant liquid.
In 1857, the founder of the production was forced to return to his homeland due to a pulmonary disease. Edouard Bo, the son of a captured French soldier who had taken root in Moscow, remained the manager. The products have repeatedly won the highest awards at various domestic and foreign exhibitions. The expert commissions have repeatedly noted the high quality of the goods produced.
In 1917 the partnership was nationalized. At first, it was renamed to the State Soap Factory No. 4, and in 1922 it was renamed the Svoboda Factory. Later, the equipment for the production of perfumery was transferred to the Novaya Zarya factory. The Svoboda company was commissioned to produce soap. By the mid-40s, various types of soaps, tooth powders, and cosmetic creams were produced.
In the 50s, the factory established production of toothpaste, which quickly became a generally available product. Pasta was produced under different names: "Moskovskaya", "Osobaya", "Mint", "Lesnaya". Later they began to produce pasta for children "Yagodka" and "Cheburashka".
Since 1992, one of the largest enterprises in the chemical industry has been named OJSC Cosmetic Association Svoboda. A modern manufacturing corporation works in the following areas: a glycerin soap-making line is functioning, the production of cosmetics, oral and hair care products has been established.
The factory cooperates with many foreign companies in the world cosmetic and perfumery industry.
Cosmetic lines
The corporation is famous for the variety of products designed for women, men and babies. Children's lines "Alice", "Tik-Tak", "Luntik" famous for delicate creams, fragrant water with berry and fruit aromas and other cosmetic products created for the smallest consumers. Many men enjoy all kinds of fluids and creams before and after shaving brand "Freedom".
The company produces Gamma hair dye products. The liquid called "Curl" is intended for cold perming hair. With its help, you can create a springy curl, straighten curly curls, remove paint from the skin after dyeing the strands at home. There are lines of production of various oral care products. Popular series of toothpastes and rinses are known under the brand name "Parodontol", "Fluorodent". The release of "Family" toothpaste with extracts of various herbs, "Pearl", "Freedom".
A large number of cosmetic lines have been created for the production of Svoboda cosmetics.
- Series "Milk and Honey" known for creams that promote body rejuvenation and foot care products.
- Direction "Green tea" famous for its excellent preparations for the eyelids and massage creams. The green tea extract contained in the active cream helps relieve inflammation. The funds are often used in the complex treatment of problematic epidermis. They lighten spots on the face, weaken acne, cleanse and tighten pores, and regulate the metabolic processes of the skin.
- Means of the series "Business woman" are valued for restorative complexes that have the ability to remove toxins from the skin. The components of the preparations help to moisturize the skin, remove dark circles under the eyes, and improve the epidermis as a whole. The rapid aging of the skin is counteracted. All products in this line have a light texture, so they are great for use as a base for makeup.
- Line "Aloe" known for quality moisturizers.
- Cosmetic products for the eyelids, tonal preparations of the Krasiva cosmetics line are highly appreciated by fans of the Svoboda brand.
- Products line "WOW" provides excellent absorption, equipping the skin with moisture. The preparations perfectly matte the skin.
- Ballet line became famous for a series of products for all skin types. They are made from natural substances that help maintain the elasticity of the epidermis, relieve inflammation. The massage cream tones and warms up. With its help, the hands slide easily when massaging the body. The products help relieve fatigue.
- Line "Diamant" known for preparations that prevent skin aging. Products for the face, eyelids and 2 types of lifting cream are produced.
Overview of creams
All cosmetics of the "Svoboda" brand perfectly regulate the water balance, regenerates damaged areas and provides adequate nutrition for the epidermis of any type.
- Face creams are very popular among ladies. Ballet and Natasha. They help maintain the elasticity of the skin. The skin is wonderfully moisturized and receives quality nutrition.
- Nutrients "Evening", "Herodont", "Lux", "Amber" in their composition are mainly natural raw materials, which slows down the aging process of the epidermis. The action of natural substances helps to maintain the energy balance at the cellular level, accelerate the metabolic process.
- Diamond lifting cream renews the structure of the skin. It contains substances that can activate cellular functioning. Avocado oil, plankton extract, silk protein and other substances soften and nourish the skin, protect it from premature wilting.
- In eye care products "Diamond" contains extract of cornflower, peach and chamomile. Substances tone, refresh, moisturize. The swelling around the eyes disappears, wrinkles are smoothed out, and dark circles disappear.
- Children's products "Classic", "Alice", "Tick-Tock", "Me and Mom" absolutely safe for babies. They do not cause allergies, because they consist of natural ingredients. They contain lavender, chamomile, lanolin, menthol. Children's products relieve the baby from itching, irritation, diaper rash. They refresh, cool, moisturize, tone and nourish the delicate skin of children. The cream relieves children's epidermis from flaking, redness and dryness.
Daily use is allowed, as there is no addiction.
- The main action of hand care products is to soften and nourish them. Cream "Silicone" protects the skin from any irritating factors. Means "Ballet", "Elegy", "Delicate Velor", "Zodiac" perfectly nourish the skin of the hands, help to eliminate edema, inflammation. Most creams are herbal and hand care products are fortified with vitamin F.
- Foot cream "Effect" perfectly softens the surface of the foot, renews it. Coarse areas of the skin, calluses, corns heal better. A substance containing fir oil relieves inflammation, helps to even out skin color.
- Ballet line remedy promotes blood circulation, relieves heaviness in the legs. It contains tincture of chestnut, oak, wormwood.
- Foot preparation "Comilfo" characterized by antibacterial, disinfectant and deodorizing properties that eliminate the pungent odor. The drug is known for its healing properties. It helps to get rid of damaged areas, cracked heels and toes.
Reviews and advice from cosmetologists
Experts agree that the brand's nutritional and moisturizers deserve a lot of attention. For ladies over 35 years old, cosmetologists advise the excellent nutritional preparation "Lux". It has a compacted texture, so it should be applied in a thin layer, and it is recommended to wash off the layer after half an hour.
Dermatologists suggest taking a creamy mass, consisting of the same ratio of creams "Evening", "Yantar" and "Lux", and make a nourishing mask. It moisturizes the epidermis wonderfully. An evening mask in the morning will serve as an excellent base for makeup. The tool provides effective action on flaky skin in spring and autumn, saves from allergies to winter air.
According to experts, the desired effect of drugs for rejuvenation is not achieved quickly, as many beauties would like. Cosmetologists note that the “Ballet” foundation is noticeable on the face, in hot weather shine appears, there is no feeling of freshness and lightness. Various hair fluids of the "Svoboda" brand attract consumers with their unique delicate aroma. Cosmetologists note the emerging feeling of a nearby rose bush. As if new buds are opening and spreading an incredibly fragrant smell around.
Good results have been obtained with most cosmetic products for children, as well as hand and foot care products. Cosmetologists evaluated all manufactured products on a five-point system and set a general mark of "4".
See the following video for an overview of new cosmetics manufactured by the Svoboda factory.