The Balm cosmetics: variety of assortment

Any girl wants to be well-groomed and beautiful, but at the same time not spend a lot of time on makeup. With The Balm cosmetics it will be possible to the fullest. Like any brand, this cosmetics has its own advantages and disadvantages.

In 2003, The Balm brand cosmetics were released, the founder of which is American Marisa Shipman. She decided that most women require a minimal amount of makeup to get a well-groomed look.

Her first product was lip balm, after which the brand is named. Today the brand is represented by a full range of skin, nail and hair care products.

The brand's philosophy is: beauty in 5 minutes. Indeed, every girl, using a minimal set of cosmetics, will be able to create makeup in a short time. The Balm cosmetics are multifunctional, so the same product can be used in different variations.

The following factors are also undoubted advantages.

• Volumetric color palette... You can find products from soft pastels to bright colors.
• Hypoallergenic and product safety... All cosmetics are subject to high quality control.
• High-quality and memorable packaging... Each product depicts a collective image of an ideal girl (pin-up style drawings).
• A large assortment... The product line includes both anti-aging and decorative products.

The Balm product line is very diverse:

• lip products;
• face cosmetics;
• cosmetics for eyes;
• cheek products.

Cosmetics for lips pleases with bright colors and pleasant aromas. Lipsticks and lip glosses can be found as a set or as a piece. The composition includes moisturizing and nourishing ingredients, for example, hyaluronic acid, ginseng extract, aloe base.

Special attention should be paid to the lip tint, which also serves as a blush. The gel texture and rich color scheme will make the lip color more attractive without losing its natural look. Small volume and built-in applicator will allow girls to fix makeup on the go and easily fit in a pocket.

Lip pencils from this brand are presented in a wide range of colors, they can be matched to any lipstick or gloss. They do not spread due to the gel texture, and also do not allow lipstick to do this.

The mechanical method of unscrewing and twisting saves time, helping women to be always fully armed.

Facial products are represented by a makeup base, a concealer, and a foundation.

With the help of such products, you can create not only perfect makeup, but also preserve youthfulness and elasticity of the skin of the face. A primer and concealer allows you to create an absolutely natural shine and mask imperfections in the skin.

Cosmetics for the eyes are also not inferior in their variety: mascara, eyeliner, shadows.

The mascara is presented in a convenient package with unusual slogans. In the assortment you can find a brush with silicone bristles or its classic version. The composition of wax, vitamins, panthenol and plant extracts allows you to make your eyelashes voluminous and long.

The eyeliner is available in the form of a pencil and in a classic liquid form with a convenient applicator. Regardless of the option chosen, the eyeliner will allow you to create both wide and subtle lines. Saturated shades of cosmetics will allow you to focus all the attention on the eyes.

The eyeshadow has a pleasant texture that makes it easy to fall over the eyelids and does not peel off. They contain reflective particles that give the makeup shine and shine.

The eyebrow shadow comes in 3 neutral shades to create a natural looking brow effect.

Cheek cosmetics will also not leave girls unattended. Their assortment is quite rich and varied: blush, shimmer, powder, highlighter, bronzer.

The task of all these products is to create a radiant healthy complexion, which they fully succeed in. The pleasant texture and unobtrusive shine of the particles allow you to create a natural make-up.

In the next video, you will find three charming looks created with The Balm cosmetics.