TIGI hair cosmetics: brand history and product features

British hair cosmetics TIGI - a cult product used by fashionistas in England and the USA, Europe and Asia. For more than 40 years, the brand's products have been providing personalized care for the most complex hair - curly, unruly, dry and coarse, lacking volume. No less relevant are styling products that allow you not to think about the duration and quality of fixation. These cosmetics remain excellent in all circumstances.

It is enough to study the description of professional cosmetics Bed Head, S factor and other products of the manufacturer, and it will become clear - TIGI is perfectly capable of tackling the toughest jobs with ease. Consumer reviews also look quite convincing: the funds are effective, fully consistent with the status of professional. This is a real salon product, placed in bottles that are convenient for independent use. It is enough to follow the manufacturer's recommendations, and TIGI cosmetics will not be a cause for disappointment.

In 1963, the world first learned about the Tony & Guy brand, created by the Mascolo brothers. Giuseppe and Gaetano set up a firm in London while simultaneously developing and promoting TIGI hair cosmetics, professional-grade products characterized by careful selection of ingredients. In their native Italy, they already had experience working in a hairdressing salon owned by the head of the Mascolo family. In the new place of residence, ambitious stylists have successfully started their own business. After the opening of the second salon, family ties were again involved, and two other brothers, Anthony and Bruno, moved to the capital of Great Britain.

At the beginning of its journey, the manufacturer developed shampoos, conditioners, styling products exclusively for its own salons.According to Anthony Mascolo, if the product you are looking for cannot be found, TIGI simply creates it. At the same time, the brothers themselves steadily improved their skills, offered new creative haircuts and hairstyles to clients. But the most important contribution to the popularization of the TIGI brand was made by Bruno, who over the years proved that the choice of styling and care products plays an important role in the work of a high-class hairdresser.

Following this philosophy, the company has spent over 50 years developing and improving its products. From a certain stage of its development, the TIGI brand has gone a different path than Tony & Guy, but has not lost family ties. The development of the brand was focused on the embodiment of creative images and working with leading designers on the best catwalks in the world. These are products produced by practicing hairdressers who know exactly what result they need.

In 2009, the TIGI brand became part of the Unilever concern. On sale, a whopping $ 411.5 million was paid for it. The release of already popular products continued, and the market coverage increased as well.

It is quite simple to understand what are the advantages of the means of a world famous brand. Among their obvious advantages are the following.

• High level of production. All TIGI products are used by their creators in their own salons, at fashion shows, photo sessions for glossy magazines. This testing works much better than standard quality control.
• Wide range of rulers. Natural rebels, those who care about the environment, owners of long curls, and those who have to style a short haircut every day will find suitable products for themselves. TIGI is trusted by catwalk stars and rock idols.
• Cosmetics for professionals... It is not afraid of moisture, reliably fixes from the first seconds of applying funds.
• Fast regenerating effect. You can get salon results with your daily care.
• Careful selection of ingredients. In some series, the amount of natural substances in the composition reaches 80%.
• Stylish design. Convenient and beautiful bottles and other types of packaging are the pride of the brand.
• Guaranteed result. With the correct dosage and following the manufacturer's recommendations, the effect will fully meet the promises.
• Lack of effect of weighting the strands. Hair does not stick together, remains elastic, without the effect of a "helmet" on the head.

The disadvantages of TIGI hair cosmetics are considered to be those points that are noted by individual consumers. For example, many people think that the price of a product is too high. But it is objectively justified by the professional, elite status of the brand. In addition, many buyers dislike overly harsh, intrusive fragrances. The disadvantages include the need to take breaks in the use of shampoos and balms - the hair gets used to the composition, and the products stop working.

What the TIGI brand is proud of - carefully thought out composition of funds. There is no alcohol among the components (with rare exceptions), which dries out hair. There are no parabens and sulphates that are hazardous to health. Silicone is responsible for giving volume, vegetable proteins for intensive nutrition. The line of products for curly hair contains tannins that contribute to the correct formation of curls, improve fixation of the hairstyle, and remove frizz.

Vegetable oils prevail among the natural ingredients in shampoos and balms TIGI. - both valuable and rare, as well as quite widespread. Creamy products contain panthenol, which has a beneficial effect on the condition and density of hair. Silk hydrolyzate is responsible for intensive restoration, giving the strands a mirror-like shine and flawless smoothness.

Among the TIGI lines of cosmetics, every true connoisseur of professional hair care can find their own ideal products. When developing products, the experience of real hairdressers, leaders in this field, is always taken into account. The situation has not changed with the transfer of the brand under the wing of Unilever.

A line designed for the most avid partygoers. The products of the series withstand the most daring experiments and provide opportunities for hair styling and hair care. The lines are represented by the following products.

• Shampoos, masks and conditioners for shine Recharge High Octane Shine. Elasticate strengthening line in different dosage options.
• Restorative agents Urban Antidotes Level 3 Resurrection. The series includes masks, conditioners and shampoos. For damaged hair, there are Level 2 remedies - Recovery. 1 includes the Re-Energize series. There is also a level 0, Antidotes Reboot Scalp with a detoxifying effect.
• Beach styling products... There are Totally Bleaching Summer Shampoo & Conditioner, Beach Freak Sprays, Texturizers and Protectors.
• Shampoos and conditioners-jellies Fully Loaded for volume creation.
• Styling products. This series is the most comprehensive line-up with After Party Smoothing Cream, Small Talk Texturizer, Superstar Queen for a Day Volumizing Mist. Also noteworthy is Oh Bee Hive, a dry shampoo with a convenient spray bottle. Everyone can find their solutions.

The men's version of the most sought after TIGI line. It contains popular grooming products such as Mo Rider Mustache Crafter coconut oil-based mustache styling formula. Beard balm with a moisturizing effect and minimal form fixing properties. Pure Texture Molding Paste with a fresh scent for easy styling. Charge Up Thickening Shampoo keeps strands clean.

Also in the men's line there are shaving and aftercare products. Nourishing beard oil and styling cream for styling. Gel pomade or classic strong hold gel will help to style your hair.

A catwalk series of products for fixing the most difficult hairstyles and creating creative looks. It includes the Curlesque range for curly hair with strong hold creams and mousses. Headshot that repairs damage. Session Series with dry shampoo, revitalizing cream and sea salt spray. Products in this line are designed for comfortable styling.

Sleek Mystique is the perfect choice for bold looks, featuring Haute Iron Spray and Smoothing Serum. Among the means of Your Highness there is a full range of components for adding volume. Shampoos, conditioners, sealing sprays, strong fixing varnishes - in combination, such care gives a salon result. The Fashionista line contains substances for correcting color after lightening hair. Oatmeal & Honey - nourishing shampoos and conditioners for very dry hair.

Natural cosmetics of excellent quality. With her, hair care becomes a pleasure. The line includes papaya sprays, protective natural oils, moisturizing serums and intense conditioners.

Reanimating hair cosmetics. Intensive nutrition is achieved through a special formula of funds. A special edition especially loved by salon visitors.

Tools for the most notorious extreme lovers who create stage and everyday looks in the style of punk or hard rock. The line includes both cleansing and caring shampoos and conditioners to keep your hair clean. But styling products deserve special attention. Punked Up Hair Gel will provide extra strong hold of hair, even in an upright position. Varnishes, mousses, pastes will fix and emphasize the result of the stylist's work.

Eco-friendly line of brand products.Does not contain hazardous substances, it allows you to carefully maintain the condition of the hair at an optimal level.

You can find quite contradictory reviews about TIGI hair cosmetics. Most buyers find out about them on the recommendation of masters from beauty salons. Since the products are professional, they can most often be purchased in specialized stores. But they are also found in large hypermarkets. In addition, TIGI cosmetics require very strict adherence to the instructions for use.

Among the reviews about these funds, you can find many of those which testifies to the excellent quality of the products. Especially enthusiastic are the opinions about sulfate-free shampoos that allow hair to stay clean, manageable and shiny longer. According to buyers, varnishes of the Bed Head line have no less advantages. With them, styling lasts all day, even under a hood, when your hair gets wet in the rain or in strong winds. Among the products with controversial reviews, one can mention blow-dry lotions.

In the next video you will find a complete overview of the TIGI range.