Wycon cosmetics: variety of products
Italian cosmetics brand Wycon was founded in 2009 by businessman Gianfranco Satto and designer Rafaella Pagano. Today, about 120 stores of this brand have already been opened, despite the fact that it appeared not so long ago.
About the firm
Directly in Russia, the Wycon cosmetics store opened in mid-August 2016. It happened in Moscow on Bolshoy Tolmachevsky lane. The company has earned its rapid development and international success thanks to its creativity, courage and originality. Reasonable pricing policy also plays a significant role. The founders believe that you don't need to spend crazy money to stay on trend and look beautiful.
What makes the brand special is that advertising, packaging and design costs are reduced. But more attention is paid to the quality of the product. All products are made in Italy, fully tested by dermatologists, do not contain any chemicals.
The daily decorative cosmetics presented by the Italian company are easy to apply, do not crumble, and are very durable. But at the same time, it does not pollute the pores, allows the skin to breathe, and has a light structure.
Range
Cosmetic products contain about 1200 positions, not counting manicure accessories and makeup brushes. The assortment is replenished 6 times a year with limited collections. The color range of cosmetics is filled with a variety of shades ranging from light pastel tones to unusual bright ones. The latter are suitable only for very brave and extraordinary personalities. The products that Wycon cosmetics represent are suitable for every taste and color. There is a large selection of products for face and body care. There is also a variety of nail polishes and accessories.
Consider the top 10 beauty products that every woman should have.
- Liquid Velvet Foundation. A universal foundation suitable for all skin types.The cream is rich in amino acids and vitamins. It moisturizes well and does not dry out the skin. Doesn't accentuate flaking. Despite the fact that the texture is dense, it is ideal for application and distribution on the face. Thanks to the matte base, there is no excess shine. Gives a light glow to the face.
More suitable for the winter season.
- All in One BB cream. Good for summer makeup. The cream has a light texture and invisible coverage, but at the same time it hides imperfections and evens out the tone. The composition contains vitamin E, which moisturizes the epidermis throughout the day. And thanks to SPF 30, the skin is protected from UV rays. Rich color palette.
- Radiant Touch Concealer. Liquid concealer filled with reflective particles. They visually remove fatigue and dark circles under the eyes. Concealer is ideal for daylight use. It can be used to give a light tone to the nasolabial folds, the bridge of the nose, the cheekbones, the contours of the lips, the area above the eyes.
It masks age spots well.
- Compact Powder. A universal product that has several ways of using. The powder has an excellent matting and silky texture, it is pleasantly applied to the face.
The packaging is compact, ideal for a small travel cosmetic bag.
There is a mirror inside, the color of the case is black. Large selection of color shades. It copes with its mission perfectly, fixes makeup and prolongs its durability.
- The foundation of the Intuition Primer. This tool must necessarily be in the arsenal of a girl's cosmetics. The weightless texture does not stick to the skin at all, it is ideal for application and is instantly absorbed. Gives a light shine and refreshes.
The product can be used as a makeup base, as a liquid highlighter, mixed with a regular makeup base or moisturizer.
- Brow Liner Pencil. Wooden pencil, easy to use. At one end there is a brush for blending the contour and combing the eyebrows. There is a large selection of colors to suit both the lightest blondes and the darkest brunettes.
The texture of the pencil is a little oily, so you need to apply with very light movements, gently shading the contour.
- Long Lasting Eyeliner. Despite the oily texture of the pencil, it is super resistant and tough. When applied, it does not blur and does not slip. It is very easy for them to draw the desired arrow and shade it out. But you don't need to apply a lot - the pencil will quickly crumble.
- Naughty Kitty palette. The palette includes 1 type of bronzer, 12 color types of eye shadows, 2 types of highlighter and blush, 1 powder for fixing makeup. The powder can be used both for yourself and as a gift - it has an effective and creative packaging. The palette can be used not only by professionals, but also by ordinary women for daily makeup. All products have a matte silky texture and fine grinding. They do not peel off when applied. Highlighters can be used in both artificial and daylight.
One of the blush shades is for daytime make-up, the other is for evening make-up.
- Maybelline Matte Lipstick - SuperStay Matte Ink... The lipstick is very long-lasting, lasts about 8 hours. It even paints the lip contour well. The line is presented in 8 shades. Lipstick does not dry out, but, on the contrary, moisturizes the lips.
- Benefit BADgal Bang mascara. Available only in classic black. The mascara lengthens the lashes and makes them look very voluminous. Enriched with provitamin B5. A convenient brush allows you to paint over eyelashes in the most inaccessible places. Does not leave lumps during the application of makeup.
Advantages and disadvantages
If we talk about the advantages and disadvantages of the Italian brand, it is obvious that there are much more advantages.
The pluses include the following factors:
- the budgetary cost of the product;
- wide range of;
- natural ingredients in the composition;
- lack of parabens and chemicals;
- easy and convenient application;
- long-lasting makeup.
The only drawback is that there are only a few Wycon stores in Russia.You have to order on sites, and there is no way to see or touch the product.
But despite this, the Italian cosmetics Wycon have already conquered many women's hearts.
An overview of cosmetics from Wycon is presented in the video below.