Japanese cosmetics: features and best brands

Every girl is always on the lookout for quality cosmetics that will highlight the best facial features and mask imperfections. Japanese cosmetics are becoming the choice of many. Despite the high cost, Japanese cosmetics can not only beautify the skin of the face, but also heal and rejuvenate it. In this article, you will learn about the key features of Japanese cosmetics, as well as the best brands that make it.

If 20 years ago Russian women of fashion preferred domestic cosmetics, today Japanese cosmetology products are gaining popularity. Products from Japan have an impressive list of benefits, which make it stand out against the background of Russian and European cosmetics.

• The main feature of cosmetics from Japan can be considered a 100% natural composition, which includes substances of plant and animal origin without the addition of synthetic drugs, chemicals and artificial colors. In the composition of real Japanese cosmetics, you will not find such harmful elements as parabens and sulfates.
• Before going on sale, all products undergo a special check, which excludes substandard and harmful products from entering the shelves.
• Japanese cosmetics are hypoallergenic, and therefore cannot cause allergic reactions, which is extremely important when such cosmetics are used by young children and adolescents.
• Japanese cosmetics have only pleasant smells that do not cause rejection.
• Most of Japanese beauty products are created according to recipes that have been passed down from generation to generation for hundreds of years, and therefore the effectiveness of such cosmetics is time-tested.
• The Japanese cosmetics industry presupposes medicines rather than decorative products, and therefore its main goal is not to disguise any disadvantages, but to eliminate them.
• Each element of Japanese cosmetics is made according to an individual therapeutic formula - it necessarily contains a large amount of vitamins, trace elements and other preparations that have a positive effect on the condition of the skin and hair. The balanced composition also allows economical use of cosmetics and the use of a minimum amount of it in one application.
• Among the huge variety of Japanese cosmetics, a person with any skin type can find a suitable product for himself.

To appreciate the benefits of Japanese beauty products, it is enough to recall the entire list of natural substances of plant and animal origin that are used to create it:

• hyaluronic acid;
• collagen;
• algae of several types;
• aloe and other succulents;
• chamomile;
• mineral and ocean water;
• ginger;
• natural crushed pearls;
• corals;
• shark liver;
• natural silk.

Some of the substances presented above are unique, since they can be found only in the Land of the Rising Sun. Many girls buy Japanese cosmetics precisely because of the exotic substances in its composition, which have truly miraculous properties.

All Japanese-made cosmetics can be roughly classified according to 2 indicators: by price segment and by destination.

As mentioned above, most of the Japanese cosmetic products can be attributed to luxury products, but recently, cosmetic companies are developing more and more budget products. This allowed segmenting the Japanese cosmetics market into several niches for consumers with different income levels.

• Luxury or premium. This group includes all high-quality Japanese cosmetics in the price range from $ 60 per unit. As a rule, luxury products are produced in small 50 ml jars (a high cost does not mean a large amount of funds at all) and may contain particles of gold or platinum.
• Professional level Japanese products. This type usually includes decorative cosmetics for the face, which has not so much a masking effect as a rejuvenating and healing effect. This is, of course, very high quality, effective and expensive cosmetics, and therefore it is usually used only by professional makeup artists. It is extremely difficult to get real cosmetics from Japan - for this you need to visit specialized stores of Japanese cosmetics, of which there are not so many in Russia.
• Mass market. The decline in the cost of Japanese cosmetics is due to the expansion of Japanese companies into the Vietnamese and European markets. As a result, several brands have emerged that are engaged in the production of exclusively budget units of Japanese cosmetics. Despite the democratic cost, it is still useful, high-quality and hypoallergenic cosmetics, which can compete in quality with many European counterparts.

Such cosmetic products are aimed exclusively at skin care and hair improvement. It can be divided into several more categories.

For more than a decade, Japanese cosmetologists and scientists have been working on the creation of effective anti-aging and anti-aging products that slow down aging and restore a youthful appearance to the skin. The key element of such preparations is hyaluronic acid, which effectively stops the aging of the skin. Anti-aging agents include preparations based on hyaluronic acid or with the presence of this substance in the composition.

Famous Japanese geisha used special whitewash, which made their faces snow-white or porcelain. Initially, such whitewash, or "oshiroi", was made even from harmful drugs, but over time, their composition has changed dramatically. Modern Japanese cosmetics for face whitening are absolutely safe for the skin and after several uses it is able to make the complexion more even and lighter.

Many young girls have problem skin, which is characterized by the presence of acne, blackheads and pimples. Oily skin is another common problem for women of fashion. High-quality cosmetics from Japan are able to cope with these ailments in a short time and prevent their occurrence in the future. Experienced cosmetologists advise buying Japanese natural cosmetics for the treatment of acne or oily skin.

Such cosmetics include products that are aimed at creating light, natural and not particularly bright makeup. Cosmetics of decorative type are presented on the market in smaller quantities, since, as already mentioned, all products are aimed specifically at treating the skin, and not at masking its imperfections.

In modern Japan, there are several brands that produce quality cosmetics. Despite the fact that it is primarily a care product, all the necessary decorative products for a spectacular make-up can be found on sale.

This group includes brands, the main features of which are the best quality and a high price per unit of goods. The products of these brands are usually used by media personalities, stars and actors, and some decorative products are preferred by professional makeup artists.

• Shu Uemura. One of the leading Japanese companies, founded back in 1967. Today the brand is part of the world famous concern L'Oreal. It is thanks to the founder of this company that the famous hydrophilic oil appeared - the best makeup remover. The brand is engaged in the production of natural, long-lasting and very expensive cosmetics for professional makeup, hair care and styling products.

• Kanebo Is one of the oldest and leading Japanese brands today, which has been operating for 130 years. Expensive decorative cosmetics of this brand are highly durable and endowed with a large number of nutrients and vitamins in the composition, which effectively rejuvenate the skin. The composition of the cosmetic products of this company has been kept in the strictest confidence for more than a century, and therefore products from Kanebo cannot be counterfeited.

• Japanese brand Celvoke manufactures high-quality decorative cosmetics with a rejuvenating effect. The company produces hypoallergenic preparations with gentle formulations and a pleasant texture. Celvoke is the perfect choice for eye-catching makeup. The brand's most popular products are blush, concealer and eyeshadow, which stay bright all day long with superior durability.

• BCL Is a world famous brand of Japanese cosmetics that produces preparations and products with alpha or AHA hydroxy acids, which affect the skin condition at the molecular level. Some beauticians are convinced that BCL is today the market leader in Japanese beauty care products.

• Rosette - one of the leaders in the Japanese market for cleansing cosmetics. The main feature of the company is pasta, which has been actively used all over the world for more than half a century.

• Among the Japanese brands that are engaged in the production of premium hair care cosmetics, one can single out the brand Demi. Cosmetics from this brand provide delicate scalp care and maintain healthy hair.

• Kinka Cosmetics. This brand is engaged in the production of luxury decorative cosmetics based on precious metals - gold and platinum. Extracts of herbal ingredients, vitamins and minerals help to effectively restore the skin of the face and get rid of wrinkles, while the leaf plates of gold leaf give the skin a healthy, radiant appearance and natural shine. In addition, the brand produces an impressive line of skin care products, which includes a huge variety of soaps, gels and foams for cleansing the skin.

• Shiseido. Among Japanese cosmetics, this brand is the most popular among Russians. The first Shiseido products appeared in 1872, which is why this company is considered one of the oldest cosmetic products in the world. The primary goal of the brand was to create affordable cosmetics that would make them happy. The main feature of Shiseido products is complete safety and reliability: before entering the store counter, all preparations undergo a multi-level test, which allows you to create the most comfortable and safe cosmetics for use.

• Originally brand Moltoben produced only hair care products, today it is one of the best Japanese companies, which has been producing high-quality cosmetics for more than 40 years. Like other brands, MoltoBene uses exclusively natural ingredients in its cosmetics. Among the most popular ingredients is royal jelly, which contains a huge amount of vitamins and more than 22 beneficial amino acids.

Also among the famous Japanese brands that are engaged in the production of cosmetic products, the following can be distinguished.

• Isehan. Since 1912, this company has been producing the best cosmetic products in Japan for the imperial family.
• SK-II. Gained worldwide fame after the discovery of a special form of yeast included in an effective anti-aging skin complex.
• Sensai. The brand gained popularity thanks to its work on creating cosmetics based on natural silk.
• Dermacept Obagi. Known all over the world as the creator of effective premium quality cosmetics based on vitamin A.

The list below includes manufacturers who produce affordable cosmetics. Despite the reduced cost, the cosmetics of these brands are of high quality and are quoted not only on the market in Japan, but also around the world.

• Cipirica. This brand produces professional-grade cosmetic products, but is also actively working for the budget market. The main feature of the cosmetics of this company is the use of a unique ingredient that is included in almost every product - horse placenta. This element is a rich natural source of active biological substances and has a powerful anti-aging effect on all skin types. In addition, cosmetics from the Cipirica brand evens out the skin's relief, brightens it and repairs damaged tissues.

• Kose is not a brand, but a whole corporation that unites several brands that produce specialized care and decorative cosmetics. Kose products consist exclusively of natural ingredients, among which are rice proteins and exotic plant extracts.

• Hada Labo Is another affordable brand that produces high-quality and inexpensive anti-aging cosmetics with hyaluronic acid. Hada Labo is more specialized in skin care (lotions, masks and facial cleansing foams), but also produces a small amount of decorative cosmetics. The most popular brand remedy is considered to be an anti-aging cream.

• Curel brand belongs to the world famous corporation KAO and is engaged in the production of care products in a wide variety of price segments. Such cosmetics do not contain alcohol elements, synthetic fragrances and dyes, and therefore are absolutely safe for allergy sufferers.

• Albion - a company that has been in the Japanese market for over 60 years and offers high quality products at a relatively affordable price. Kobalesi Kozaburo (the founder of the brand) was the first to decide to use natural milk instead of water in the creation of whitening preparations. Thanks to his efforts, today the company produces several lines of cosmetics designed for women of any age and with any skin type.

• Biore brand can be called budget only partially - the company offers a variety of skin care products in different price segments, which makes them affordable for many consumers. The main advantage of the brand is the creation of a foam for washing, which is popular today. If we talk about the specialization of the Biore brand, then in Japan it is considered the leader in the production of skin cleansers (mousses, tonics, lotions and micellar water). According to polls, Biore is the most popular brand among Japanese women - preferred by at least 60% of Japanese women surveyed.

Since almost all Japanese cosmetics are expensive, its choice must be treated very carefully so as not to spend money on a low-quality product.

• Keep in mind that almost all Japanese cosmetics for facial skin contain elements that are responsible for whitening it. This effect may not be needed by Russian women of fashion, who, on the contrary, visit tanning salons to give their skin a pleasant tan.
• Most Japanese hair cosmetics focus on thick and tight curls - the most common hair type for Japanese women. When choosing such a tool, pay attention to what type they are focused on. In addition, many Japanese shampoos do not contain silicone, which may also be unacceptable for some Russian girls.
• You should understand that Russian and Japanese girls have different ideas about beauty and fashion, and therefore the properties of Japanese decorative cosmetics will also differ. For example, it may turn out to be much paler or, conversely, brighter than European or Russian counterparts.
• When choosing Japanese cosmetics for your summer holidays, look for products with a high degree of protection against UV rays, which are the most common causes of pigmentation and aging of the skin on the face.
• Buy Japanese cosmetics in proven salons and online stores - only in this case you will receive really high-quality and effective cosmetics that will not cause allergies and will not lead to even more skin problems. It is best to bring cosmetics from Japan - there it costs a little cheaper and is presented in a larger assortment.

According to the reviews of cosmetologists and makeup artists, real cosmetics from Japan are the undisputed leader in the cosmetic market when it comes to high quality. Many people note, first of all, the healing effect of such cosmetics on the skin, and then its excellent masking properties.

As for the reviews of ordinary users, it is difficult to single out an unequivocal opinion about cosmetics from Japan. Many are delighted with the effect of such drugs on oily skin - for them, Japanese remedies have proved to be a real salvation from acne and acne.

For an overview of Japanese cosmetics, see below.