Decorative cosmetics: what it is, brands and tips for choosing

Modern representatives of the fair sex, despite their age, do not neglect the use of various types of cosmetics. One type of cosmetics helps to take care of the skin and hair, in the professional field it is called care. The second is decorative, it allows you to emphasize feminine beauty, namely to highlight the dignity of the face and hide possible flaws. However, generalized knowledge for a complete understanding of the phrase "decorative cosmetics" is not enough.

Decorative cosmetics are the most common type of cosmetic products that are present in every lady's purse. It's about everything you need to create extraordinary makeup. Today, there are many manufacturers of decorative cosmetics. Each of them is ready to offer consumers a set of cosmetics that allow them to create an individual image.

The history of the emergence of decorative cosmetics was born several thousand years ago. The very first cosmetics appeared in ancient Egypt. Egyptian beauties used oils in combination with incense. The skin of the face was protected with whitewash. The eyes were tinted with black antimony-based paint. Crushed flowers were used as blush. After some time, Egyptian cosmetics came to Greece, then to Rome, and then flooded the whole world.

Many women remember the words of mothers and grandmothers that it is impossible to start using cosmetics at an early age, otherwise rapid aging will come. And at that time they were right.Cosmetics of the 80s did not have herbal ingredients in the composition, which is why a woman's face quickly lost its youth. Today the situation has changed radically. Modern decorative cosmetics are developed using special technologies and only from high-quality natural elements.

Real branded decorative cosmetics not only adorn the appearance, but also serve as a powerful protector against the negative effects of external factors. For example, foundation and powder create a thick film with a decorative effect. Facial skin looks beautiful, and a dense layer protects it from street dust that clogs pores. Mascara, in turn, not only increases the volume of eyelashes, but also strengthens them, if you choose a good manufacturer.

A woman's handbag hides a lot of things. Basically, it contains the most necessary tools: powder, ink, eyeliner, pencils. But this is not a complete list of all varieties of decorative cosmetics. Often women are not even aware of the existence of this or that remedy.

Less common products are used by makeup artists in their work. At the same time, they choose only professional decorative products. In addition, they place great demands on the cosmetics they choose for the job. The packaging itself should have a convenient shape, preferably with a transparent caseso that the wizard can find the right color without unnecessary steps. But the most important thing is so that all formulations of cosmetics are of high quality. They should be easily and evenly applied to the skin surface, not crumble or spread.

Particular attention is paid to the composition of decorative cosmetics. The safety and health of women's skin depends on each individual component. None of the formula elements should be harmful. And yet, sometimes there are names in the compositions that cause a lot of questions. To dispel doubts, we propose to get acquainted with the mysterious components and learn from the property.

• The foundation contains silk proteins. They restore the moisture level in the skin.
• Magnesium and zinc cool the skin, soften and relieve irritation.
• Lactic acid acts as a conditioner.
• Parsol prevents the destruction of cells, which has a positive effect on the condition of the skin in the cheekbones and cheeks.
• Camphor essence is endowed with soothing properties.
• Hydroviton plays the role of an antiseptic.

Natural cosmetics means products that contain only natural ingredients... They are harvested, processed and cleaned using eco-friendly methods, which in no way affects the quality of natural cosmetics. Only the absence of preservatives reduces the shelf life of natural cosmetics. But despite this fact, many of the fair sex are interested in purchasing this particular type of product. Natural remedies are suitable for all skin types and are safe even for young children.

Mineral decorative cosmetics are free of any oils, alcohol, preservatives, harmful dyes and talc. Due to their hypoallergenic properties, the mineral compositions are suitable for all skin types and have a number of positive properties. For example, mineral cosmetics can protect a woman's face from exposure to ultraviolet radiation, remove oily sheen, prevent pore clogging, hide facial imperfections and have a long shelf life.

As part of organic cosmetics, all components have vegetable origin. They are cultivated in an ecologically clean natural environment, without the use of any chemicals. Mainly Germans and Swedes are engaged in the production of organic cosmetics. When buying organic products, it is important to familiarize yourself with the composition: the amount of synthetic components in them should not exceed 5%.

Medical cosmetics are quite expensive. You can buy it only in pharmacies. These products are mainly used to treat problem skin. It contains medical components, for example, zinc oxide, calcium gluconate, collagen, urea, plant extracts.

Children's cosmetics are the safest, although they cause a lot of doubts among adults. However, manufacturers claim that products intended for children's use are made only from harmless components. The composition of children's cosmetics contains vegetable oils, vitamins, glycerin. But in any case, the solution is Whether or not to buy decorative cosmetics for their daughter is up to the parents.

It is important to note the fact that modern manufacturers when creating decorative cosmetics work in different directions, which is why the products are divided into classes... Finished products differ in composition, properties, quality and pricing policy. Some products can be purchased at the lowest prices, while others will be expensive. According to the proposed price range, decorative makeup products have a certain classification:

• elite;
• middle class;
• mass market.

The elite class includes the most expensive cosmetics, which can be found only in specialized outlets. Most often, such products are produced in limited quantities. Product packaging also has a special design. The composition, of course, contains preservatives, but natural ingredients have a predominant number. It should be noted that a quality certificate is attached to each elite-class cosmetic product.

Middle class cosmetics are most common among women. The cost of such products is an order of magnitude lower, which means that it is acceptable for an ordinary buyer. The composition of middle-class cosmetics contains no more than 60% of natural ingredients. However, the preservatives present here can be addictive, so you should not use the same product for a long time. Every six months you need to update your own cosmetic bag.

Cheap products belong to the mass market class. Manufacturers release such products for sale in huge quantities. However, these products contain a large number of toxic elements, which is why women do not even consider them as a one-time use case. Just one application can negatively affect the condition of the skin. This fact does not stop only unscrupulous manufacturers.

Women pay special attention to decorative cosmetics for the eyes. With its help, each representative of the fair sex easily creates an individual style, emphasizing the depth of her own look, while hiding the flaws in her appearance. And if you choose the right cosmetics, you will be able to radically change the look, change the shape, hide the traces of lack of sleep.

The list of makeup for eyes includes products such as pencil, eyeshadow, eyeliner and mascara. And each of them is endowed with special functions. For example, shadows.With their help, it is possible to correct the color of the eyelid and change the shape of the eyes. The box with shadows can be compact, which is very convenient for carrying in a purse, or increased in volume. By consistency, shadows can be loose, creamy, gel. The only difference between them is the method of application and the durability.

Pencil and eyeliner give the feminine look a special depth. However, the fair sex choose either one or the other option, it all depends on the ease of use. Not everyone succeeds in making a straight line with liquid eyeliner or a marker. And a pencil is erased very quickly without fixing. But despite the difference in consistency, these funds can be purchased in any color.

Mascara helps to add volume to the eyelashes, making them thicker and longer.

The list of decorative cosmetics for the face is represented by a wide range of products. These are foundations and powders, blush and shadows, toners and moisturizers, lipsticks, gloss and much more. In this case, the choice of decorative cosmetics should be based on the components of the composition. A quality product must contain only natural ingredients, thanks to which the make-up will be beautiful and safe.

Today, more than a dozen brands are known that are engaged in the production of decorative cosmetics. Each woman gives her preference to one brand or another. However, it is not recommended to stay with one firm for a long period of time. The cosmetic set must be renewed every six months., otherwise the skin will cease to perceive the usual formulations, which means that it will no longer be possible to make first-class makeup.

According to the company's management, the creation of cosmetics is a real art... All decorative products of the Quiss brand are the result of the fruitful work of highly qualified cosmetologists. Most of the cosmetics are manufactured in the mass market segment. The main principles of the brand are quality according to European standards, attractive design and democratic pricing policy. The range of Quiss products is very wide. These are foundations, eye shadows, mascara, powders, pencils, eyeliners and much more.

It is worth noting that the Quiss brand was able to prove that cosmetics in the mass market segment can not always be bad. To be convinced of this, it is enough to look into your own cosmetic bag and see that at least one product of this company is necessarily present in its bins.

Some 10 years ago, a couple from Naples decided to create their own line of decorative cosmetics, and this is how the famous Italian brand Wycon appeared. The main goal of the company is to encourage women to stand out from the crowd with unique makeup.

Today, the Wycon brand is engaged in the production of limited editions of decorative cosmetics, which are updated on the shelves of specialized stores once every 2 months. However, in addition to cosmetics, this company is engaged in the production of accessories for face and body care.

In 2014, Wycon underwent a rebranding, after which the products manufactured by the company left the Italian market and filled the shelves of Mongolia, Switzerland, Romania. Thus, luxury cosmetics begins to conquer the world.

The brand has been known in the world market since 2000, while the company made its first steps under a different name - Eva New Generation. However, this change did not affect the quality of the cosmetics produced.Young and aspiring specialists in the development of cosmetics formulations worked closely with German, Italian, Swiss, Indian manufacturers, which led Eva Mosaic to tremendous success.

Over the short history of its existence, the company has changed its assortment and packaging design many times. However, such actions have always attracted the attention of consumers, and people bought Eva Mosaic products to appreciate their quality. But the most important thing is that not a single client of the company was left disappointed.

Today, many women prefer a novelty in the beauty industry - Gisher cosmetics made in Georgia. Of course, the assortment of only a growing brand does not have a wide variety of decorative cosmetics. However, the lipstick with a solid base came to the liking of consumers, which inspired the creators of the brand to closely engage in the development of the company.

Decorative cosmetics are present in the arsenal of every woman. With its help, you can turn from an ordinary gray mouse into a beauty queen in a short period of time, the main thing is to know when to stop and use only high-quality formulations.

Experienced ladies can easily find good cosmetic sets. But for girls who are just starting to use cosmetics, you need to get advice from experienced makeup artists. They will not only help you choose products, but also advise on how to apply makeup.

• Before buying decorative cosmetics, you must go through consultation with a dermatologist. He will conduct tests, determine the type of skin, on the basis of which it will be possible to start purchasing makeup products.

• Categorically it is forbidden to buy decorative cosmetics in questionable placese.g. in markets, kiosks, etc.

• A prerequisite for buying decorative cosmetics - familiarization with its composition. The packaging must have a proprietary marking, compliance with GOST is indicated.

• When choosing a color palette for decorative cosmetics, you need to pay attention on the features of their appearance, natural complexion, eyes, hair... For example, black and white will merge together. And the redhead with a brown tint will interrupt each other.

• The basic base for any makeup - tone cream... Its color should match the natural skin tone.

• Mascara must be of high quality. When applied, the mass should not clump, otherwise it will not be possible to create visual volume and increase the length of the eyelashes. A good mascara is cream-like in consistency. Contact lens wearers need to buy special mascara. Its packaging must contain information about the tests carried out and the approval by ophthalmologists.

• Pomade - the most favorite component of a woman's cosmetic bag. When choosing it, ladies mainly look at the color. However, tone is not the only indicator of choice. First, the lipstick should be applied smoothly and evenly. Secondly, a pleasant aroma should emanate from it. The composition should contain only natural ingredients, any chemical additives can negatively affect the condition of the lips.

• Ladies need to pay special attention eyeshadow. Unfortunately, their cost cannot boast of being democratic, but this speaks to the quality of the product. Each eye shadow palette contains at least two colors. Some correspond to the spring-summer season, others - fall-winter. You need to get acquainted with the composition of the product you like. It is worth giving up shadows with metallic pigments, but synthetic substances will only be beneficial.

• The last and most important tip is it is necessary to focus on the well-known names of manufacturers of decorative cosmetics. You need to test the testers before buying. In order not to spend a lot to buy an expensive product, it is best to purchase a probe.In this case, it will be possible to understand whether the product you like suits you or not.

For an overview of budget decorative cosmetics, see the video.