Professional cosmetics: varieties, brands, tips for choosing

Professional cosmetics - a special product designed for use by specialists in their field. Products of this class are often sold in packages of larger volume, have a more concentrated composition, or require additional mixing of ingredients by hand.

There are professional lines for decorative makeup, body care compositions, cosmetics for the face and hair. The best of them are used in dozens of countries around the world, and their effectiveness and safety is beyond doubt.

Professional cosmetics are a special class of products used in a salon. The brands that produce it may also have home lines that consolidate the result. At the same time, the bulk of the funds will still be developed for cosmetologists, makeup artists or hairdressers, and not at all for performing procedures on their own.

The differences between salon products and home remedies are quite obvious.

• The presence of a strictly adhered to the protocol of use. Every step in the application of the products is precisely calculated and must be strictly followed.
• Mandatory certification. The risk of encountering a counterfeit in the professional cosmetics market is minimized.
• The need for staff training... When working with cosmetics, only specialists certified by the manufacturer are allowed to serve customers.
• Selection of ingredients according to the mode of action. The number of ineffective fillers is minimized. That is why the consistency and smell of products for professional use differ from those that are typical for products in the mass market segment.
• Focus on results. In most cases, it is visible immediately after the procedures, and the cumulative effect lasts much longer.
• Lack of bright, catchy packaging... Most often, the design of professional cosmetics lines is very minimalistic.
• High concentration of substances in the composition... Cosmetics are safe only when used under the supervision of specialists and strict adherence to all recommendations.
• Thorough clinical trials of each type of product. Before being placed at the disposal of cosmetologists and other specialists, the formulations undergo serious testing.
• Effects on all layers of the skin... While conventional cosmetics do not penetrate beyond the surface, professional ones work even deep in the dermis. This guarantees a global solution to the problems that have arisen, and not a temporary masking.
• Systematic approach... In a complex, the means of one line work better than separately. The result is more durable, impressive and lasts longer.

While conventional cosmetics predominantly affect the external manifestations of problems - pigmentation, wrinkles, dry skin, professional products guarantee an effect on the root cause.

All professional cosmetics are divided into medical, salon, selective and home use. There are always leaders here - companies that manufacture formulations for solving specific problems: rejuvenation, combating acne and dermatitis, eliminating pigmentation, reducing sebum production. Like luxury cosmetics, specialty formulations are made from carefully selected ingredients.

The best professional products match and surpass premium home care in many ways. Moreover, many brands have their own laboratories, where new products are constantly being developed, product formulas are being improved.

Professional hair care is achieved through proper nutrition, hydration, protection and restoration. Hairstyles are considered recognized leaders in beauty companies from the USA, Spain, France. Many salon lines are made in limited editions and are not available for free sale. Russian manufacturers (Estel, Ollin) are already seriously competing with global brands, but they are not yet so well known to ordinary buyers.

British beauty salon brand. Its dry shampoos and styling products are especially popular. For Russia, the brand is still a novelty, but the company has existed for over 40 years and is considered a real expert in painting and styling. Bright packaging design has become a real trademark of the brand.

An Italian brand of professional hair cosmetics that has been successfully marketed since 1965. Among the most important achievements of the brand is a unique patented system "Drops of color" for the correction of hair shades. In addition, the company produces toning masks, lightening powders and creams, emulsions. There are series for nourishing hair Diksonatura and Argabeta with argan oil. Bioseries developed for care Keiras paraben free.

American brand specializing in the production of salon hair cosmetics. The trade mark has existed since 1986, belongs to the Farouk company, a recognized leader in the field of hair beauty. It is this company that owns the patents for the permanent ammonia-free dye and the keratin-coated straightening forceps.

The Chi brand creates its products on the basis of natural silk, which is 90% related to the keratin structure of hair. This ensures ease of absorption and assimilation of the funds. The brand has a series:

• Esquire grooming - for men;
• Royal Treatment - for intensive recovery;
• Power Plus - for updating;
• Rose hip oil - for colored hair;
• Keratin - to restore the structure;
• Enviro - for smoothing.

Salon professional hair cosmetics, produced taking into account all market requirements. The brand has a full-cycle plant in Russia, laboratories in France and Austria. Raw materials are sourced from North America, South America, Asia, Europe, carefully selected, well thought out and design of the package. Among the products there are different lines.

• Ampoule care. Here are the complexes for anti-hair loss blitz therapy, vitamin immunosoftner and activator-starter of the hair color system.
• Cream paints... The series is called “Colors of the Metropolises of 7 Continents”. The color palette includes dozens of natural and trendy shades.
• Clarifiers powder in packing of 500 g.
• Oxidants cream Oxidant Lotion-Activator... Presented in the form of milk with a concentration of 1.5%, 3%, 6%, 9%, 12% in volumes of 100-150 ml and 1 liter.
• Europa. This includes 11 series to solve various hair problems. You can choose products for daily care, colored hair, cold blondes, toning, anti-inflammation, sulfate-free for sensitive skin, moisturizing, anti-aging, for shine. There is a men's line and a series with keratin for recovery.
• South america... Intensive recovery products in drops, elixirs, cell suspension, tip serum, boosters and ethers.
• North america... Long-lasting styling for creative looks. There are leave-in spray treatments, thermal protection and 2-phase active recovery products.
• Ocean... A series of shampoos and conditioners for colored and natural hair.
• Aerosol styling products. The brand produces varnishes and mousses for fixing hairstyles.

Russian trade mark on the market since 2011. From the very beginning the stake was made on the individual development of formulas, the supply of raw materials from the EU countries, the passage of a full-fledged product certification. The trade mark produces therapeutic and care series, serums and concentrates.

The brand was one of the first on the market to launch a scalp peeling in a convenient shampoo format. In addition, Ollin has formulations for bleaching and dyeing hair, perming, spa lamination. The men's line of products is presented separately. The styling line includes gels, mousses, varnishes, waxes and sprays with varying degrees of hold to set the hairstyle.

Favorite cosmetics brand of Hollywood stars of the highest category. The Californian brand confidently leads the polls of the world's leading stylists. The brand was created with the participation of stylists, hairdressers, doctors of science and professionals in the field of biotechnology. Living Proof produces a series of professional cosmetics.

• Full... Styling products to increase the volume. The line includes sprays, creams, shampoos, conditioners, including sulfate-free ones.
• Restore... The products of this line provide intensive restoration and protection of hair.
• Frizz. Silicone-free ruler for intensive nutrition, protection from the adverse effects of external factors and easy styling. The brand also has travel kits in this series.
• Perfect Hair Day. Products for all hair types. Of particular interest are high-quality dry shampoo, 5-in-1 hair mask, wet shampoos and conditioners.
• Blowout. Texturizing and styling products for finishing hair.
• Curl. Compositions for the care of curly hair.
• Straight. Hair straightening line.
• Style Lab. A series for texturing strands, giving expressiveness to hairstyles, elastic fixation of strands.
• Control. A series of styling products with strong hold.

Professional products from a company better known in the mass market segment. The products in the Igora line are focused on toning and coloring hair. The company produces in this series, oil-based oxidizing lotions in a concentration of 3%, 6%, 9%, powdery blondorants.The Igora range also includes a professional paint remover and cream brighteners.

Among the dyes of this brand, there are many interesting products. Coloring mousses, permanent collagen creams Absolutes Age Blend, series Royal in a nude range, a special one for gray hair. Pastel mixtons Mix over allow you to get the desired shades. Neutralizing Toner Vario Blond provides comfortable bleaching with extra cool shades.

French professional hair cosmetics. The brand produces high quality skin care products based on thermal water, marine collagen and plant materials. The composition contains a high dose of vitamins and minerals. There are no sulfates, and coconut oil and fructose-based cocoglucoside acts as a foaming agent.

The brand has GMP, FDA certificates. Among the funds of the Angel Professional company stands out the line Deep Sea Spa for intensive hair nourishment.

The American company Sebastian Professional is one of the world market leaders in the field of hair care. It was founded in the 70s of the XX century by John Sebastian and Jerry Kuzenza. Over the course of its long history, the brand has managed to invent corrugating tongs, revolutionize coloring, and introduce street styling trends into fashion. Iconic products include Cellophanes conditioning tint colors, dry shampoos and styling rinsing products.

The rating of professional cosmetics for the face includes premium brands.

• Skin Doctors. An Australian brand specializing in the production of products based on the principles of the pharmaceutical industry, combining the healing and caring properties of cosmetics. The company has eyelids in the lineup Eyetuck, T-zone control to combat oily sheen on combination skin. The brand also produces instant action products - modeling serum, instant lifting cream Instant facelift have earned the admiration of buyers, the anti-aging line, as well as formulations for problem skin, arouses interest.

• La Roche Posay. Professional cosmetics for problem skin care, contains valuable thermal water from sulfur springs. The company produces anti-aging lines and series for combating acne, anti-inflammatory, tonic formulations, distinguished by high quality products.

• Ahava. Israeli cosmetics of a professional level. The products contain Dead Sea mineral mud, valuable sea salt and other natural ingredients. Ahava has a wide selection of anti-aging cosmetics, exfoliating, regenerating products. It is actively used by the leading cosmetologists of Israel, Russia, and Europe.

• Dr. HadBad. Russian professional cosmetics for problem and aging skin. The products created by the brand are developed under the strict supervision of cosmetologists and are considered premium products. Among the products of interest are face creams and serums with ceramides, detox gel masks, a series Botu snail serum to combat age-related changes.

• Couleur caramel... Professional decorative cosmetics on a natural basis. The brand produces products certified as Organic. Among the series of the brand - mineral tonal foundations Complexion, cosmetics Lips for lips, Eyes for eyes, Hands for hands and nails, make-up removers, brushes, other accessories.

Among the manufacturers of professional body cosmetics and spa treatments, Asian brands are the undisputed leaders. Noteworthy companies include the following.

• Thai Traditions. A brand from Russia offers high-quality products made according to Thai traditional recipes; the company has laboratories in Russia and Thailand.The company has algae-based spa treatments, wrap sheets, and kelp massage oils. Of interest are hand creams, sugar body scrubs, milk foot baths.

• Thalac. French brand of body cosmetics based on the principles of thalassotherapy. The brand has been around since 1983 and originally produced professional formulations for its spas. Cosmetics are produced under the motto of maximum visible effectiveness from the first application. Seaweed is obtained from the Mediterranean Sea, cosmetics with scrubbing properties contain sea salt, moisturizing formulations include thermal water, anti-aging creams - black caviar.

• GiGi. A brand that produces everything you need for professional salon hair removal and aftercare. The company specializes in the manufacture of wax and paraffin for hair removal, analgesic creams, lotions, talc, gels, oils.

• Aravia Professional. A shugaring cosmetics brand specializing in the creation of high quality products for hair removal using sugar paste. In addition to natural formulations directly for work, the company produces lotions for use after the procedure, scrubs-gels for skin preparation, creams with panthenol for soothing inflammation, healing and regeneration, micellar products for cleansing.

• Algotherm. A cosmetic brand from France that produces body care products without parabens, phenoxyethanol. The products are based on thalassotherapy recipes, the skin is rejuvenated, nourished with the help of sea minerals. Marine collagens in the composition have a pronounced rejuvenating, lifting effect. The brand has 5 ranges of products: Algopure – for problem skin, Algoregard - with the most natural composition, Algotime Expert - for rejuvenation, Algoessential - for cleansing, Algohydra - for moisturizing.

When choosing professional cosmetics for hair, face, body it is worth focusing on certain recommendations.

• Check for certificates. All high-quality care cosmetics have them, and not only according to national, but also according to international standardization systems. Lack of a certificate is a sign of deception.
• Pass preliminary typing. Oily, dry, normal, combination skin is just the tip of the iceberg. Professionals identify up to 20 types, and each care will be different.
• Consider the degree of age-related changes. In some cases, even the highest quality skincare products require a mandatory addition in the form of hardware procedures.
• Do tests for allergic reactions. To do this, there are always samples in the lines of professional cosmetics in the salon, they can be tested.
• Define a specific problem. Professional tools work best in precisely those cases where a narrow specialization is needed.
• Combine salon and home care. It is worth choosing sets for independent use of the same line that the cosmetologist uses, at least in order to consolidate the results achieved, to make them prolonged.

In the next video, you will find an overview of the professional Israeli cosmetics GiGi.