Hair dyes Concept: color palette and dyeing technique

Concept is a cosmetics company engaged in the production and sale of hair products. The appearance of the Concept brand is the result of cooperation between German technologists and representatives of the domestic company Klever. All Concept products are manufactured in Russia, with careful observance of European technologies and German quality.

Concept is a multi-series professional cosmetics that is in great demand among beauty salon masters and ordinary buyers. Affordable pricing policy is achieved by minimizing the cost of expensive import logistics and supply of raw materials.

A wide range of hair products include color formulations, fixing, styling and care products. There is a great demand for masks and balms that restore dry hair, dyes, and so on. The company's concept is delicate hair care.

Concept is a complex of dye and oxidant. They are mixed in various proportions for a unique result. Sometimes a little dye of a similar type, but of a different brand, is added to the mixture.

The dye is produced in a set consisting of a cream-colored paint in an amount of 60 ml and an oxidant equal to it by volume of a certain percentage. They are accompanied by instructions for use. Everything is packed in a box of a noticeable bright design in scarlet color.

The manufacturer produces two types of Concept dyes: Profy Touch and Soft Touch. They differ in composition and effect on hair. The first line is professional, with the addition of ammonia, and the second is ammonia-free.

Like any other hair dye, this product has advantages and disadvantages.

Let's start with the pros:

• qualitatively and the first time paints over gray hair;
• has shades close to natural, as well as many bright and dense colors for every taste;
• does not cause allergic manifestations and burning sensation;
• there is no perceptible smell of ammonia;
• creamy texture prevents paint from spreading during application;
• all shades correspond to the result as presented in the palette;
• ViPL care complex is attached;
• the paint is produced according to modern European technologies from selected components with preliminary testing;
• a wide range of mixtons and color correctors;
• democratic price tag.

Of the minuses, one can single out the fact that on gray areas of hair sometimes a shade is obtained that is darker than expected by a couple of tones.

In addition to two different lines, with and without ammonia in the composition, Concept allows customers to choose the desired percentage of oxidant and shade of the toning mask. This is very convenient for salon professionals. And information about what oxidants are, is useful for those who dye their hair on their own.

Percentage oxidants:

• 1.5% - for professional hair toning with a higher intensity than it is done with a special mask;
• 3% - for active darkening of a light shade, as well as tone-on-tone hair dyeing, like the existing color;
• 6% - an oxidant for effective painting of gray hair or giving hair a juicy shade;
• 9% - for those who want to glow with curls in copper-red tones, amaze the eyes with fiery hair;
• 12% for bright platinum tones.

If necessary, to neutralize an unfortunate shade, for example, "rust" on the hair, to enhance color saturation - there are correctors and mixtons in the brand's arsenal.

Neutral - for less pronounced pigment; alkaline - if you need a radical remedy that removes gray hair or pigmentation.

Its difference from paint is that the color of the strands changes only by a few tones without radical changes. Balm TM Concept tones the hair delicately, without penetrating into the structure and preserving its structure. The coloring is superficial, the pigment is retained on the hair due to their scales. The tonic is washed out a month later, returning the hair to its former shade.

In terms of composition, the balm of this brand differs from others in the content of useful components: medicinal herbs, important minerals and several vitamins.

Created by German technologists especially for light streaked hair. Removes yellowness on colored strands. The composition does not have a strong effect on them, therefore there is no radical color change. After its application, the yellow pigment on the curls is replaced by an ash tint.

The product with a soft composition cares for the hair, strengthening and nourishing it, improving its structure. The product is recommended for use on hair damaged by previous perms and frequent colorings.

Thanks to the constituent components of the shampoo, porous hair will be manageable, dense and shiny. At the same time, Concept soothes overly irritated scalp, eliminating flaking and itching, saturating cells with the lack of moisture.

And although the tint product is dark purple in color, you should not worry about traces of it. No stains will remain on the skin. The curls will take on a pinkish or ashy shade.

What the resulting tone will be depends on the exposure time of the dye composition on the hair. The longer this period, the more saturated the color depth.To obtain a light ash tint, it will take very little time for staining.

Creamy dye without ammonia for a delicate hair dyeing procedure at a professional level. Does not contain salts of heavy metals, but pleases with arginine, flax oil and vitamin C in the composition. These natural substances have a beneficial effect on curls and prevent the destruction of their natural structure.

Soft Touch from TM Concept is an absolutely safe ammonia-free line of hair dyes. Presented in a palette of 40 different shades.

Profy Touch is a salon paint created for hairdressers. It is recommended to use it in certain conditions. At the same time, the price for the procedure remains affordable.

The most popular beige series of natural shades in the professional line. Profy Touch Concept makes strands lighter in several tones.

Before using Profy Touch dyes, it is necessary to test to determine the sensitivity of the skin to the constituent substances of the dye. Allergic manifestations are likely.

The variety of tones presented by this brand is truly amazing. There are more than 80 shades to choose from based on the desired depth of tone. There are more than 50 different shades in the Profy line alone. There are also a lot of them in ammonia-free Soft, over 40.

Layout of shades from cold to warm and deep. It will not be difficult for a professional to embody any color shade on the hair.

Profy Touch paint series:

• pure or intensely natural to mask gray;
• gold and golden brown for a "blonde" appearance;
• ash tones;
• all shades of copper color;
• creative with a purple undertone;
• pearl from light to darker;
• shades of chestnut (coffee, chocolate).

Concept Profy Touch, due to the ammonia in the composition, allows you to achieve a wide color palette. It beats any type of gray hair 100%. It also successfully removes corrosive yellowish and reddish shades obtained after staining with dyes of other brands.

Soft Touch demonstrates the palette somewhat more modestly. But it also targets salon professionals and home care enthusiasts.

When choosing a paint, you need to take into account the numbers on the package.

To make it easier to determine the desired shade, it is worth examining the numbering system in the layout of the Concept palette:

• the first number before the dot indicates the depth of the tone;
• the number immediately after the point determines the direction of the color or its main nuance;
• the second digit after the dot has a task to indicate an additional shade.

For example, 0 means a natural tone, 3 means a golden undertone, and 6 means a purple hue. To make it easier to pick up the paint, there are tables on the Internet that reveal the meaning of the numbers from the packaging.

Mixtones from the Concept brand are also on sale. They are necessary to give the color a shade warmer or colder. And also with their help, you can give the natural tone a modern shade, getting your own unique color.

Before starting the staining procedure with a product from the Profy Touch line, the manufacturer recommends testing for skin sensitivity. This is due to the presence of ammonia in the composition. A standard test consists of applying the compound with a cotton swab to the behind-the-ear area 48 hours before starting staining.

If during this period no unpleasant manifestations appear on the skin, the dye can be confidently used on the hair. But if paint gets on your eyes, you should immediately rinse them with a large volume of water. Any paint should be applied only with gloves.

Consider the process of preparing for staining.

It is necessary to dilute the components of the paint until uniformity, using non-metallic dishes, a plastic spatula or a simple brush as a container. Protect hands with gloves, clothes - with a protective cape.

To obtain the desired effect, the oxidant is chosen according to the instructions, observing the ratio 1: 1 or 2: 1. The proportions depend on the desired shade of the hair.

It is required to determine in what percentage concentration the oxidant is suitable for coloring: from 1-4 tones. With an average length and not too abundant hair density, one tube is enough. When dyeing curls with a uniform color shade, the mixture must be applied immediately along the entire length, leaving it on the hair for 30 to 40 minutes.

When dyeing gray hair, start from the roots, spreading and leaving the mixture on them for 10 minutes. After it is distributed over the entire length and then kept for up to 25-35 minutes.

After dyeing, you have to thoroughly rinse the dye composition from the hair. Ideally, it is better to use a balm that maintains the brightness of the hair. After the paint is washed off, it is applied to damp hair with massaging movements. The holding time is 2 minutes. Then the hair is washed well again and dried.

If the hair is traditionally washed after dyeing, it is better to use a pH neutral shampoo to wash off the dye. This is necessary to stop the action of the dye. But conditioners and masks immediately after staining are not so necessary. In the composition of Concept products, there are enough of their caring substances.

In the future, it is advisable to purchase a special TM Concept shampoo and balm, developed for colored hair. These products will help to maintain the brightness of the resulting color, keep the shine for a long time.

The majority of customers have positive impressions of Concept paint. Moreover, both the palette of the line of dyes without ammonia and the Profy paint with a more stable formula have fans.

Concept pleases with a fairly affordable price with professional qualities. This means that any woman can afford a luxurious color on healthy shiny hair. The result after using the products of this brand exceeds all expectations and only pleases, leaving no disappointment behind.

These are exactly the products that you want to stop at after the first try in action. Colors conquer with a choice among a rich palette. The oils in the composition guarantee restoration and softness to hair after coloring.

Salon craftsmen praise Concept for allowing the creation of all sorts of shades. The presence of mixtons and proofreaders is highly appreciated by professionals. Any client can get exactly the color she dreamed of with this paint. Moreover, it is easy to achieve the result without professional help. It is easy to mix tones and oxidant in the right proportions and percentages using tables. The main thing is not to neglect the manufacturer's recommendations according to the printed instructions.

Now every woman who wants to look well-groomed and modern can afford high-quality coloring with a professional tool. And to maintain the color on the hair, young ladies are increasingly using tinted balms from Concept. Since it is always fast and efficient. You can become a little brighter and more effective in literally half an hour, including washing your hair and drying the strands with a hairdryer. Letting yourself be bright and shiny with Concept is simple and easy!

A hair coloring workshop from the Concept team can be viewed in the following video.