All about Keune hair dyes

Hair coloring is a procedure that can magically transform your appearance. But so that, along with the new color, the hair gains shine and strength, and does not lose health, it is recommended to use professional products, and not paints from the mass market with a rather aggressive composition. One of the recognized leaders among manufacturers of salon products for 95 years is the Keune brand.

Keune is a Dutch brand of hair care cosmetics and dyes. Chemist and pharmacist Jan Keune (Jan Keune) in the distant 1922 opened a pharmacy in the central district of Amsterdam with a small production at her. Keune soon came up with his own hot curling formula and mass-produced Securit HB-G Lotion. The remedy quickly gained popularity in Holland and neighboring countries. The Keune brand steadfastly endured the difficult 30-40s for Europe and flourished in the post-war period.

Jan Keune has tirelessly experimented to ensure that his products do not do any harm at maximum efficiency. In 1951, one of his main inventions appeared, for which he received a patent: a cold perm based on the nitron formula. A little later, the image of the nitrone molecule became the brand's logo, embodying its principles: innovation and safety.

The assortment of the brand expanded, replenished with innovative developments: paints with a caring composition, hair sprays, the first production of aerosol sprays in Europe, permanent dyes without ammonia. The company was one of the first to bring styling mousse to the market.

In 1990, after the launch of the Tinta series, a patent was obtained for the LP300 stabilizer, which is able to integrate as much as possible into the hair structure.Another patented technology is the use of a composition for paints with 100% plant extracts.

The Keune factory is located in the most beautiful corner of Holland, the city of Sust, surrounded by dense forests. The state-of-the-art production, in which the founder's son, George Keune, took part in the project, does not harm the environment in any way. This is followed by constant monitoring, because the small Holland anxiously protects its natural resources.

Traditionally a family business, the company values ​​a good reputation, bringing every product to perfection. Today Keune Haircosmetics has offices in more than 70 countries around the world, continuing to hold the high standard of quality, professionalism and social responsibility declared by the founder.

Keune paints are one of the most beloved brands by stylists, when working with which the perfect result is almost guaranteed without any unpleasant surprises. And in terms of the degree of healing effect on hair structure and color fastness, the brand is among the leaders in the industry.

If necessary, you can buy products in salons or online distribution stores and use them yourself, at home, although it is preferable to contact a specialist.

The advantages of Keune Haircosmetics colors are many factors:

• they are recommended for consumers with a perm and even with weakened hair;
• have excellent dye retention due to the LP300 stabilizer;
• the formula of the composition has a conditioning effect - it closes the pores, giving shine and softness;
• a wide range of topical, fashionable shades;
• there are ammonia-free formulations;
• in paints with ammonia there is no characteristic pungent odor, harm is minimized, and the composition is enriched with proteins;
• long-lasting dyes provide complete coloring of gray hair;
• the products are arranged in a convenient 60 ml packaging with a stylish design;
• there are specialized men's lines.

Of the shortcomings of these paints, it can be noted:

• quite high price;
• you can buy only in professional stores or with online delivery;
• with home staining and discoloration, it may be difficult to prepare the composition of the correct proportions;
• some people say that the dye mixture is too thick;
• an allergic reaction to the components is not excluded.

Keune Haircosmetics boasts an extensive range of color products.

Tinta Color is a long-lasting professional product based on ammonia. Has a pleasant floral scent, as the unique Dutch formula of the fragrance neutralizes the chemical odor. The composition is enriched with silk proteins, makes the hair soft, gives a "live" pearlescent shine. Coconut oil protects the scalp. The patented stabilizer penetrates into the hair structure, does not disturb it and fixes the color for a long time. One of the ingredients - the Solamer UV filter protects against harmful solar radiation.

Tinta Color Ultimate Blonde can be used even on previously colored hair. They have three degrees of lightening up to the sixth level. The manifestation of unwanted yellow shades is excluded.

Tinta Red Infinity is infused with an extremely long-lasting red pigment that offers increased protection against fading and washout.

So Pure Spa Color from the Natural Balance line is a unique brand development, the result of many years of work using the knowledge of aroma and herbal medicine. The formula is infused with organic argan oil with a high content of vitamins A and E, including aromatic oils of jasmine and sandalwood. The revitalizing effect of the paint is comparable to that of a regenerating mask. So Pure is recommended for pregnant women. This is a permanent paint with completely natural ingredients.The absence of ammonia, sulfates, parabens and a permanent staining result makes this product a new word on the market. It is recommended to start using the series with the diagnosis of the condition of the hair and, if necessary, with the conduct of health procedures.

Semi Color is a semi-permanent product that can be washed off in 8-12 times. The dye does not contain ammonia. He promises to paint over gray hair by 70%. Delicate creamy gel texture based on coconut oil. The product cares for hair and skin, the mixture is easy to apply and rinse off. The Silsoft ingredient gives your hair a smooth and pearly shine. It fixes the pigment and removes excess oiliness. If you reuse a selected hue, it gradually builds up and gains saturation.

Color Man's ammonia-free product line is tailored to the structure of men's hair. Lasts about 5-7 minutes, has a woody-citrus scent. The choice of shades is small, the division goes into basic tones: dark-haired, brown-haired, blond. The composition includes caring components responsible for shine and healthy appearance. The growing roots will blend harmoniously with the dyed length.

1922 by J. M. Keune Color is a series of non-ammonia gel creams for men with a unique composition containing hemp and keratin. Five natural shades that can be mixed to give long-lasting, gray-coverage results in 5 minutes.

Color Craving ("bright shades") - a series of unstable paints for professionals and for home use. The ready-made composition does not require mixing, it is easy to apply and gradually fades beautifully on the hair when washed.

The palette of the Tinta Color series contains a variety of natural tones (over 110), the richest selection among all Keune products. It will not be difficult for experts to mix several options to obtain a complex multifaceted color. The line also includes 7 Mix Tone tools to correct or enhance the desired tone.

The extensive Semi Color line is based on the cool tones of plum and purple. This is the main difference from the mass-market paints with the usual reddish-brown palette, which is tired of the order and is going out of fashion.

So Pure Color natural dyes are available in over 50 shades. These are natural colors such as golden, ash, copper and brown with warm and cold undertone.

Eight richly saturated Color Craving tones with original names (such as Blue Powder, Pink Flash, Copper Sunset and Red Cardinal) give room for bold experimentation with the look.

Then the most popular shades are included in the permanent collection. During the current year, 5 wonderful shades were available to private buyers and professionals, including: pink (Semi Soft Pink), light coffee, copper-pearl.

When working with Semi Color dye, it is diluted with an activator in different proportions depending on the shade and stays on the hair for about 20 minutes. And a few more recommendations from professionals:

• always check the product for an allergic reaction before use;
• you can not use paint with an expired shelf life;
• for previously unpainted hair, it is preferable to use products without ammonia or the Spa Color series;
• if the desired color is lighter than the original by 4 or more tones, then you need preliminary clarification or special paint (Tinta Ultimate Blonde);
• if the hair is damaged by previous stains, it is advisable to first feed and treat them.

Professional craftsmen have the most complete understanding of the rich possibilities of the Dutch manufacturer's palette.The Keune Design International School was established to train and improve the skills of hairdressers. Stylists confirm that the dyes have excellent pigment quality, give the promised long-lasting result, do not dry the hair, and improve its appearance.

Sometimes inexperience and technological errors lead to the appearance of an unwanted shade, but all users note a wonderful healing effect on their hair: they become soft, shiny, well-groomed.

For information on how to dye your hair with So Pure Keune paint, see the next video.