E-girl makeup
Not so long ago, users of social networks unexpectedly learned that the emo subculture continues to live these days. True, she was slightly reborn - today she is represented by those who call themselves e-girls e-boys. However, they are not at all the emo that gathered in the yards a couple of decades ago - their modern representatives mostly sit at home, and TikTok is to blame. Today it is a fundamentally new movement that combines all the most spectacular attributes of youth fashion of the past.
What is characteristic of the style?
The definition of e-girl originated from the English term electronic girl, which translates as "electronic girl". Previously, this word was used to denote bloggers who use their non-standard image to attract subscribers to YouTube. In 2013, the American slang dictionary defined the representatives of this trend as girls who flirt with their subscribers just for the sake of views, forcing them to believe that they are in a romantic virtual relationship. It is because of this that for some time the term was considered synonymous with debauchery.
But, everything changed in 2018 when the new social network TikTok was launched. This platform allows each user to feel like a professional blogger, even without any special equipment.
Now it is not necessary to buy an expensive camera and a powerful personal computer with the necessary software, and for video processing you do not need to know special programs.
To create a small creative video, you just need to install the corresponding application on any mobile phone or tablet. The editing process is clear, and the site itself is engaged in the promotion of the finished video - the created material is offered for viewing to the maximum number of network users, regardless of their hobbies.
This policy quickly attracted large advertisers, with whom famous Tiktokers began to enter into mutually beneficial advertising contacts. At that moment many teenagers remembered the tactics of electronic girls, who attracted subscribers not with the created content, but with their unusual appearance.
The hashtags #efactorygirl and #egirl appeared everywhere on TikTok, under which young girls posted recordings of their transformation from a typical schoolgirl to an electronic girl.
The peak of the development of the subculture fell on 2019, it was at that time that the search queries for e-girl in America and Europe became one of the most common.
Nowadays, e-girl is a kind of emo culture, "living" exclusively on the Internet. You can recognize these girls by light pink shadows and bright arrows, a pinkish nose and small drawings on the cheeks.
The Gen Z subculture is unlike any other culture in the past. Of course, outwardly they have a lot of similarities - this is modern music and non-standard appearance. However, the very essence of their concept is fundamentally different.
- Initially, any subculture is a group of like-minded people. E-girls "hang out" exclusively in the virtual space, and they are absolutely not interested in what other girls are doing.
- The emo-culture of the past had its own ideological position: boys and girls fought for their rights and defended their interests. Hair, makeup and clothes have always been for them exclusively a way to attract the attention of others. With modern emo, things are exactly the opposite. For them, the outer shell comes to the fore, but behind this absolutely nothing is hidden, apart from the desire to earn new views and likes.
In fact, this is some kind of alternative personality that can be found exclusively in social networks - it is almost impossible to see typical e-girls on city streets. However, it is precisely this invisibility for others that gives the subculture a mystery.
Basic makeup elements
In everyday life, e-girls are almost indistinguishable from other girls. Nevertheless, they can be calculated by the unnatural color of the curls (most often it is black and white, pink or lemon), bright arrows and clothes in the style of Sailor Moon. Representatives of the subculture wear things that are somehow related to cosplay, hip-hop, anime, even BDSM.
A girl "in character" can always be recognized by the way she is painted.
Arrows
Arrows are the hallmark of the make-up, and they can shine in all colors of the rainbow. At the same time, it is important that the shade of the shadows and the color of the eyeliner must be combined with each other.
Bright shadows and blush
Poisonous pink, azure and yellow matte shades are suitable for an e-girl make-up. Blush is also used unconventional, most often fuchsia, a little less often purple and even yellow.
Freckles
Freckles are considered an indispensable attribute of e-girl makeup. You can draw them in a variety of ways: with shadows, a pencil or a brush with a hard bristle. The most daring girls even paint them with a brown liner.
Colored eyebrows
In 2019, a fashion for multi-colored eyebrows emerged spontaneously. This trend harmoniously blended into the new subculture. Some beauty brands have even launched eyebrow gels and multi-colored palettes.
Face drawings
Every electronic girl draws cute figures on her face - it can be any imitation of a tattoo. Most often, they adorn themselves with hearts, stars and miniature inscriptions.
Colored contact lenses are optional - they add brightness and creativity to the look. However, using such attributes, it is worth remembering that scleral lenses, which completely cover the eye, are not recommended to be worn longer than 3-4 hours a day.
How to do it yourself?
And if you want to create an e-girl image yourself, then the first thing you need to do is download and install the TikTok application on your smartphone. It is impossible to imagine the image of a modern emo outside of this social network. Only after you have studied the bows of typical representatives of Z-emo, you can proceed to creating a stylish look.
Since cosplay and Japanese anime have had a huge impact on this subculture, one of the characteristic features of the bow will be the strands painted in acid colors. Of course, natural hair color is not prohibited here, but in this case, you should collect a shock in two tails, by analogy with Sailor Moon.
There are a number of basic elements in the makeup - thick arrows, as well as pink blush.
Of course, the style did not remain aloof from the Japanese schoolgirls from the anime, so the image is complemented by artificially created freckles, crosses, hearts and other amusing patterns on the cheekbones.
E-girl makeup application step by step includes several steps.
First, you need to even out the tone of the face, for this you use powder or foundation. The area under the eyes is highlighted in any light color, and the space below the cheekbones, on the contrary, is darkened with a brown corrector.
After that, you need to paint the eyebrows with a soft pencil and carefully lay them with varnish or gel.
Then turn of blush. First, they use creamy ones, always pink. They are gradually applied to the cheeks, cheekbones, and then to the very tip of the nose, after which they are well shaded. The blush on the cheeks must be duplicated once again with dry blush, also of a pink shade, and then slightly tint the temporal region, movable eyelids, outer corners of the eyes, as well as the middle of the nose. Pink blush is one of the basic components of the image of an electronic girl, so you can not be afraid to overdo it.
The orbital line is emphasized with dark pink shadows, it is best to use a fluffy brush. After that, use your fingers to add some shimmery shadows to the upper eyelid.
Using liquid eyeliner or a pencil, you need to draw wide arrows; on the other side of the eye, you can add a heart or any other shape of the same shade. Completing the eye makeup with black ink.
Next, you need a highlighter, they highlight the areas near the inner corners of the eyes, cheekbones, back and tip of the nose, and also indicate a check mark above the upper lip. After that, using a pencil, you can draw a few freckles on the cheeks.
The lips need to be given volume and slight swelling. To do this, they are outlined with a pencil, slightly going beyond the natural contour, emphasized with pale pink lipstick and slightly shaded with dark in the center.
Stylish examples
The modern e-girl subculture has become quite popular these days. Probably, there are few girls aged 12 to 16 who have not tried on such a make-up at least once. Nevertheless, in order for the bow to turn out to be more holistic and conceptual, makeup alone is not enough. It must be supplemented with suitable clothing. Every e-girl must have an oversized T-shirt, mesh tops and high-waisted pants / jeans. T-shirts over a turtleneck are popular. It is desirable that the logo of a popular artist or prints of a famous cartoon be printed on them. It doesn't have to be anime - Gravity Falls, Adventure Time and Rick and Morty will do just fine.
Shoes can be presented as sneakers in a cage or over-the-knee boots, the brand in this case does not matter.
The look of an electronic girl is unthinkable without a large number of elastic bands and hair clips, as well as metal chains with massive pendants, piercings are allowed. Moreover, the more chains there are, the more effective. They can be worn around the neck, inserted into the ears instead of earrings, and pulled over clothing. Dark glasses, chokers, collars, thick straps with a couple of rows of holes, as well as light bracelets will complete the look.