Sneakers by Lacoste
![Sneakers by Lacoste](https://fashion.decorexpro.com/images/article/croppedtop/450-255/2017/02/krossovki-lacoste-60.jpg)
Products from the French brand Lacoste are always a symbol of high quality, excellent taste, and an indicator of social status.
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As for the shoes of this company, today stylish sneakers are gaining more and more popularity.
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Features and Benefits
The history of the Lacoste brand begins in 1917, when the Parisian manufacturer John Lacoste sent his thirteen-year-old son to study in England.
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Here, while studying in college, the future champion was invited to tennis training, and from that time on, the child literally fell ill with sports, setting himself the goal of becoming a winner on the court.
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No one believed in the weak and thin Rene Lacoste, even including his coaches and his father. The first performance ended in defeat, but after a while the young man again went to court and did, as it seemed to everyone, the impossible - he became the champion. He was, indeed, a man of great will and extraordinary capacity for work.
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At the age of 25, Rene is diagnosed with tuberculosis, which put an end to his sports career. But he managed to start life anew - he took place as a successful businessman. He started by releasing the tennis shirts that bore his name. The notorious crocodile became the brand name of the products.
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There are several versions of the origin of this logo. Some believed that with his warlike stance while playing on the court, Lacoste resembled this formidable animal. Others argued that a suitcase was made of crocodile skin, which Rene once put on the line during one of the sports fights.
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Lacoste tennis shirts are rapidly becoming popular.
Then the entrepreneur develops a tennis "cannon" - a ball throwing device for training without a partner.Rene Lacoste was the first to use metal in the manufacture of rackets (before that they were made of wood) and even received a patent for this product. Further, an ingenious inventor, he comes up with a vibration damper for rackets.
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After 30 years, the brand already owns a large chain of stores both in France and abroad. The badge with a crocodile is no longer only worn by sports equipment, but also by eau de toilette, cars, yachts and other products.
Despite his poor health, Rene Lacoste lived to a ripe old age and died at 97 years old. Today the brand is headed by designer Christophe Lehmer - thanks to him, the brand has become even more vibrant. By the way, the changes also affected the crocodile - from green it became silver-gray.
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The Lacoste brand has always put a healthy lifestyle at the forefront, and the brand pays great attention to sports products. One of the most successful areas is the production of sneakers.
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Their advantage is their stylish design with characteristic French elegance.
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Their advantages are the elegant design and functional properties of the footwear, they are subjected to strict quality checks in full compliance with international standards.
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Lacoste sneakers, including the insole, are made of breathable hypoallergenic textiles. The material contains wool. These products are very comfortable to wear.
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Another advantage is their water resistance: absolutely all models are impregnated with a special compound.
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Models
If you are looking for specific models, Lacoste White Trainers are perfect for a trendy and casual outfit.
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Such options are made in an urban style. Male and female youth models are suitable for everyday wear, and also meet all safety and efficiency requirements for practicing various sports.
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Convenient and practical option - French branded sneakers with Velcro. It is also the perfect solution for every day, combined with basic clothes.
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If you are looking for sneakers for sports training, then the brand has models for every sport - running, for fitness, yoga, tennis.
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The special basketball shoe has a matching thick sole with a shock absorber in the heel area. Such models have a rough design and dense lacing, which optimally fixes the leg.
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The running variants are similar to the basketball ones, but they are lighter and less aggressive.
Lacoste also has sneakers for football training. As a rule, these are low models with a raised and rubberized toe and spikes (options for training in the gym, on the contrary, are equipped with a flat sole).
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Fitness models feature thin soles and a protruding rear (to support balance), and are more like sports shoes.
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In addition, Lacoste sneakers vary in height: there are very low and higher options.
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As for the material, the range of Lacoste sneakers includes models made of genuine leather, suede or textiles. Sports shoes can be chosen for any season: there are breathable summer options and insulated waterproof products for the winter.
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If we consider the color range of products, then in addition to classic white sneakers, combined models are also popular - green-yellow-brown, blue-white-red. And, of course, each pair invariably bears an embroidered branded crocodile - on the side or on the back.
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The French brand is also developing a line of sneakers for children. These are mainly textile models with Velcro, with a reliable thick sole.
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How to distinguish a fake
To avoid becoming a victim of deception by purchasing fake shoes instead of original French sneakers, go shopping only to trusted shoe stores.
Lacoste necessarily provides a quality certificate, as well as a guarantee for its products.
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The main sign of a copy is a suspiciously low price. The real cost of the product is easy to find on the official Lacoste website.
If this is an online store, then the photo of fake products is usually of low quality or a snapshot of sneakers from the manufacturer's official website is presented.
The following points should alert you: uneven lines, protruding threads, traces of glue, hard material. The right sneaker on a fake model may slightly not match the left one in size, design, etc. Try to bend the shoes a little in your hand: in fake shoes, the sole often peels off a little during this manipulation.
The tag lacks specific information about the manufacturer, as well as the main characteristics of the model.
On a fake, a slight distortion of the brand name is possible (for example, only one letter is missing or replaced: Lokoste or Lacost.
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Lacoste sneakers are packaged in a neat box with a minimalist design. The shoes are also wrapped in paper with the traditional brand logo.
If the original French sneakers have a restrained laconic design, then the fakes (usually Chinese) are distinguished by additional unnecessary embellishments.
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Reviews
Owners of Lacoste branded sneakers value them for their stylish design and superior quality.
According to buyers, things of this brand are simply not worn out. After several seasons of active wear, the sneakers remain in excellent condition: the skin does not deteriorate, and there are no creases in the fold area. These shoes can be worn safely in the rain and in slushy weather.
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Comfortable rubber outsole for sports shoes. Although some models may seem bulky to some people, they are nevertheless very light. The sneaker is practical thanks to the padded toe that does not squeeze.
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These shoes are really very comfortable, there is shock absorption, feet do not sweat, and the insoles are of excellent quality.
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Many women like Velcro models: they look cute and at the same time quickly put on.
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Of course, children, as well as young girls, like branded crocodiles that adorn their shoes. The model looks cute in gray with pink crocodiles on the sides.
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Lacoste sneakers, according to their owners, are easy to care for: they are simply washed with plain water, without the addition of special products. Small dirt can be easily wiped off with a damp cloth.
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A slight drawback in this regard was noticed in the combined white models made of leather and suede: if the leather is easy to wash, then the suede fragments quickly darken, and it is impossible to restore their color.
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Also, some ladies notice that the inside of light-colored sneakers is slightly colored - it becomes darker. However, these disadvantages can be attributed to any white shoe.
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Of course, some potential buyers are confused by the high price of branded French shoes. But with a good discount, many are ready to buy it.
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