Sneakers by New Balance

New Balance sneakers are unique in their own way, because nature itself inspired the founder of the company. The owner of a sneaker factory once noticed a domestic chicken walking in the yard. The man considered how the bird keeps on its feet, using three points as support. The structure of chicken legs allowed the businessman to implement a brilliant idea and launch a world-famous nonsense that has not changed quality standards for more than a hundred years.

The sneaker company, New Balance, has long been overshadowed by giants such as Nike and Adidas. However, that all changed in 1976 when one of the shoe models was voted "best for running". The owner of the company, Jean Davidson, before competitors was able to introduce such nuances into running shoes as replacing the leather tongue with a nylon and dense high heel, which securely fixed the foot.

From this time the popularity of New Balance is only growing. Now this brand is not only the leader in the world of sports shoes, but also one of the first in the fashion market. New Balance is worn by everyone: from athletes to housewives, from stars to students. And there are many explanations for this.

The main advantage of New Balance is their versatility. The appearance of these shoes allows you to wear them with a tracksuit, jeans or even a dress, and urban fashionistas wear even evening options with these sneakers. The variety of models, colors and amazing convenience of New Balance have made them mega-popular!

For more than a hundred years, New Balance has produced a huge number of sneaker models that are of excellent quality., ergonomics, attractive appearance and unsurpassed durability.There are also unusual New Balance models - for example, luminous or tall ones that cover the ankle. Despite the fact that most of the New Balance sneakers look like "unisex", they can be roughly divided into children, women and men.

Children's sneakers completely copy adult models - with a sole that thickens towards the heel, upturned toe and the letter N on the sides. At the same time, the company produces even tiny sizes for children who still cannot walk or are just taking their first steps. Men's models - sports and casual sneakers that can be worn "in a feast, and in the world." The color gamut is huge - from restrained black, gray and dark blue, to bright, acidic shades.

New Balance women's models come in several categories: classics, sports (for example, for running) and fitness, for everyday wear, tourism, as well as special anatomical models. On sale you can find sneakers in nylon and suede, leather or combination options. Again, they differ from men in size, which means that they are more elegant in shape.

There are several top female models that are now considered almost legendary.

• New Balance 373 Trainers... A discreet, neutral model that has a soft cushion in the back of the sole. This feature is associated with the female anatomy - a weakened Achilles tendon. Thanks to this small but very important nuance, this model is very fond of both athletes and simply fans of the casual style.
• New Balance 442 Trainers - lightweight and very comfortable, with a hard rubber sole. This material is shock-absorbing, provides comfort even under heavy loads, and the durability of the shoe. One of the favorite models of runners.
• New Balance 574 Trainers - stylish and bright, they settled in the wardrobes of many young girls. The peculiarity of the model lies in the anatomical insole, anti-slip sole and breathable mesh on the toe.

Over the past year, New Balance has offered its customers a number of new products that cannot be overlooked:

• New Balance 530 Trainers in a new color - a very extravagant pair in the shade of the night sky with bright accents. These are shoes made with velvet and mesh fabric. The special technology of this model "dampens" the load on the feet and impacts when running or walking, and the toe and heel are reinforced with carbon rubber, which protects the feet and ensures the long service of the shoe.

• New Balance 1600 Trainers with a unique sole. Abzorb technology provides a smooth and comfortable ride and minimizes stress. Inside the sneaker is a textile insole made of a special material that tolerates washing well.

• New Balance 580 Trainers in black-yellow and gray-pink tones. The classic model has taken on a daring look that catches the eye and emphasizes individuality.

New Balance is a true flagship of innovation. Since 1976, the company has introduced many innovations in the production of its footwear. New Balance has a ton of technologies that enable consumers to purchase a truly great product.

First of all, this is a special cushioning technology that keeps the sole of the sneaker in its original form, regardless of the load on them.... Later, the novelty underwent changes, and New Balance sneakers received an insole that also has cushioning properties along the entire length. The outsole of New Balance is made of Acteva material, which not only perfectly holds its shape, but also has a low cost price, which makes it possible to reduce the price of shoes in stores. Outside, the shoe has a waterproof impregnation.

Inside the sneaker, a special material is used that fights against unpleasant odor and excess moistureand also solves the problem of heavily sweating feet. In the manufacture of New Balance sneakers, a system of seamless joining of parts is used, which prevents chafing of the shoes, in addition, some models have additional load absorption, which is very important for runners or just active people.

I would like to note two types of soles on the sneakers of this brand - a middle sole and a solid sole. EVA midsole made from a versatile material that is very durable, lightweight and highly durable. Ethylene vinyl acetate, from which such a sole is made, is environmentally friendly, odorless and has an antifungal effect. Shoes with such a sole do not deform, quickly recover from stress, and these sneakers can be worn in extreme cold, up to -30C.

The color gamut of New Balance is very, very wide, which makes the fans of the brand very happy. Classic models can be released annually in updated shades, to the delight of buyers. However, the basic colors of the brand can be distinguished: black, dark blue and purple, gray and beige.

Many models have bright accents: shades of green and emerald, orange, pink, red, yellow. Almost every pair also has white color nuances, but finding all-white New Balance shoes is problematic.

When choosing and buying New Balance sneakers, especially online, you need to take into account that their size grid does not coincide with the generally accepted one. For this shoe to fit perfectly, you need to measure your foot and compare the result with the brand table, which is easy to find on request on the web. Put your foot on a piece of paper, circle it, and then measure the distance from the center of the heel and the edge of the big toe.

If this is your first time buying a New Balance sneaker, it’s best to shop at a store where you can touch and try on the shoes. The fact is that New Balance has some peculiarities that you need to know about in advance.

At first, sneakers made in the USA are one size larger than European ones, those made in England are half a size smaller, and Vietnamese and Chinese ones are half a size or even a size. Secondly, different models have different fullness (the width of the foot at the very beginning). This moment is difficult to predict, so it will be easier to decide without trying on. Thirdly, “unisex” models have a male size range, and if a woman buys such a pair, you need to focus on male measurements by measuring your own foot. Besides, many New Balance models have a number of anatomical features that may not be suitable for a particular person.

New Balance - very high quality footwear, resistant to wear, but this does not mean that you can not look after her or do it casually or aggressively. There are a number of rules that will make sneakers last longer and, more importantly, keep them looking flawless for a long time. The manufacturer is against washing the sneakers, so it is best to apply a protective agent before putting them on for the first time.

Soaked New Balance must not be dried by the battery, open fire or using a hair dryer. The sneakers should be stuffed with soft paper and placed at room temperature in a dry, ventilated place. If the sneakers get dirty, you need to check if dry cleaning can cope with the pollution.

For suede or textile models, you can use a soft brush or special silicone, as well as a fabric with a nap - the shoes need to be rubbed vigorously, but easily, shaking off the dirt. Leather models can be wiped with a damp cloth. New Balance is strictly forbidden to machine wash or submerge whole in water. After the shoes are cleaned of dirt and dried, it is worth reapplying a special wax, cream or spray on it, which will repel water and dirt.

The first is shoe packaging. New Balance ships its sneakers in a branded blue and red cardboard box with a logo emblazoned on it. Each shoe is packed separately. They also need to be carefully examined in the second stage.

The New Balance sole is the main pride of the brand, and it must be flawless. Each sneaker should be bent in half without hesitation, and if the sole has not regained its shape after 2-3 seconds, in front of you, most likely, a fake. Coarse rubber can remain in a semi-bent state for a long time, and other low-quality material can even burst. Examine the insole, feel it - even though there are different insoles in different models, but all of them should be strong, solid, the “honeycomb” of the sole should not be felt through them.

Another important point is the seams. In the original, they are clear, neat, stitched and glued at the junction of the sole and upper material. There can be no drops of glue or protruding threads. Also, each pair has several NB logos - on the insole, on the sides of the product or on the tongue. Inside the tongue, all information should also be indicated - size, country of origin, model name.

There is also a method that gives you a 100% guarantee that you have original shoes in front of you. To check this, you need to have an ultraviolet flashlight. New Balance uses a special security system, almost like banknotes. You will need a dark spot where you need to flip out the tongue of the shoe and direct the UV beam at it. The original will immediately show the brand logo, which is not visible in normal light. This method works absolutely on all New Balance models, without exception.

The average cost of the original New Balance models is from 10,000 rubles. New items or specialized models for sports can be twice as expensive, and on sales you can count on a discount of up to 30-35%.

Of course, sneakers are, first of all, sports shoes that will go with any outfit in this style. Tracksuit, top and leggings, shorts and T-shirt - New Balance will perfectly complement this look. Everything is much more interesting with other fashion trends.

Street fashion hails New Balance as an addition to the bulk of looks. These are very stylish and original sneakers that look appropriate with most of the women's wardrobe items.

New Balance looks great in casual style. Jeans or jeggings, skirts, loose-fitting dresses or sundresses, bright T-shirts, sweatshirts - all these are wonderful companions for sneakers. Moreover, you can wear New Balance in any weather, combining them with coats, puffy vests, leather jackets or thin raincoats.

Young ladies who prefer a more feminine, romantic style of clothing will also make the right choice by choosing New Balance. They go well with dresses of any cut - from tight mini to flying models "on the floor". Such images are not the first season "walk" world stars, and you can spy on a successful combination from them.

New Balance will fit into a glamorous look - cocktail dresses in rhinestones, sequins or thorns will only benefit from such a neighborhood. Sneakers will not simplify the image, but, on the contrary, will add a touch of insolence, negligence to it and indicate that the lady who has chosen such an outfit is free and thinks about her comfort.

Another cool trick is to pair New Balance sneakers with a business suit.... Restrained leather models will suit those who are not ready for daring experiments, while creative and daring girls will love the duet of classic pantsuit and super-bright sneakers.

They say about New Balance sneakers simply: very stylish, beautiful and incredibly comfortable shoes that you don't want to take off in the evening... These sneakers are loved by professional athletes, business women, young mothers, lovers of an active and healthy lifestyle and urban fashionistas.

Those who have ever worn New Balance sneakers emphasize that their legs do not get tired at all, even on a long and difficult day with many movements. As an indisputable advantage, they point out the impeccable design of shoes, which perfectly fit into any wardrobe and do not leave any problems with matching to clothes.