Onitsuka Tiger Sneakers

Onitsuka Tiger (Japan) was founded in 1949. Its founder, Kihachiro Onitsuka, did not have a clear business plan at the beginning of his career, but he was driven by a great desire for the well-being of his country. It was then that he created this brand aimed at the younger generation of Japanese people.

To promote their products on the market, the slogan Anima Sana In Corpore Sano was chosen, which means "In a healthy body - a healthy mind"

The company's first product was a basketball shoe resembling straw sandals. While sitting at dinner, Kihachiro Onitsuka noticed the structure of the octopus's tentacles, and an idea came to him. Since that time, a concentric pattern has appeared on the sole of the Onitsuka Tiger basketball shoe, reminiscent of the suction cups on the tentacles of an octopus. It was this innovation that allowed for excellent grip on the surface of the site.
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In 1953, the company developed a long-distance running shoe. Ethiopian marathon runner Abebe Bikila began wearing the shoe in 1957, for the first time in his career. Before that, he had never worn shoes, as he was convinced that no technical tricks could surpass the results of barefoot running.

Well, the famous stripes on the sides of the shoes appeared in the early 60s.

• In the production of footwear, the company primarily cares about comfort. This principle led to the emergence of models such as Gel-Lyte III, Gel-Lyte V, Gel-Kayano. They do not lose their popularity to this day. Although the release of the first model was produced in the 90s.

• When choosing Onitsuka Tiger sneakers, first you need to decide on the surface on which you will operate this model. For hard outdoor surfaces, models with DuoMax technology are suitable. Solid outsole with plenty of special gel in the midsole provides high durability with improved cushioning.

• If the main training ground will be a sports hall with a special coating, then the Cumulus and Puls models will suit you. Their name translates as "various clouds". Moving around in them is comparable to plunging the legs into a cloud - these are the thoughts that arise when using these models.

• There is also a low-budget shoe set specifically for beginner runners. Such models as Patriot 7, Emperor 2, despite the democratic price, have almost all the properties of their more expensive brothers.

The company launched one of its latest trends on the market in mid-August 2016. In the manufacture of a brand called Vegetan Pack, natural vegetable tanned leather is used.

In addition to sports sneakers, Onitsuka Tiger also produces a line of classic models. Using modern achievements and new fashion trends, this company has managed to combine classic Japanese traditions and fashion trends of the 21st century in its shoes.