Premiata Sneakers

«When every ingredient, every piece of material has a special value and the ultimate goal is to be embodied in a new pair of quality shoes. When, it would seem, all the most important has already been said, embodied in a unique model. All the same, there is room for the flight of creative imagination and self-improvement.". This is how the process of creating the Italian label Premiata is described on the official website of the company.

One of the largest and most famous footwear manufacturers in Europe and the whole world, it is a constant innovator in this field, despite its more than a century of history.

Like most truly Italian successful ventures, the Premiata brand emerged from a simple family-owned shoe workshop of the Mazza clan (Mazza).

Quite quickly, this type of fishing began to gain momentum, and its owners began to receive not single orders, but large volumes from various fashion houses and shops.

The latter to this day consist not only in external modification. The innovations concerned productivity and ease of use, ease of wearing, the creation of unique shapes and technologies for the production of footwear.

Soon, the sprawling brand became cramped within the walls of the Mazza house. This is how the Premiata trademark appeared. This is how the representatives of the shoe clan say about their constant balancing between innovation and tradition: "... the most difficult thing in the production of a unique product is the skill to create it ... from the simplest things ..."

The absence of "mental barriers" in creativity and long-term cultural confrontations made the Premiata style recognizable and valuable for the most important category of people - buyers.

According to conservative estimates, the brand's annual turnover is about two hundred pairs of classic, casual and sports shoes. The Premiata brand is designed and manufactured in several versions.

As the name suggests, shoes in this category are intended for cute girls and women of the widest age range. This includes both classic models of boots, ballet flats, shoes and ankle boots, as well as sports slates, sandals and moccasins.

Casual, trekking and simply comfortable footwear for active sports and recreation are included in the PR-1 category. The brand places particular emphasis on unisex trekking shoes.

Exclusively men's line, which includes boots, shoes, boots and sports lightweight moccasins. The most important qualities of these models, according to the creators themselves, are a combination of elegance and simplicity.

A line represented by slip-ons, sneakers and sneakers. The main feature here is the unisex style, although sometimes there are different-sex models.

This is a unique Italian fashion direction, which was invented for the young with the heart and soul of active people. Premiata White, according to the manufacturer's own comments, is a kind of creative peak of the company. This is a whole range of men's, women's and unisex sneaker models that differ from the rest in their pronounced white color. The main emphasis is on it. White is slightly shaded by the tenderness of gray, beige and brown.

A representative of a modern, always in a hurry, metropolis will like the Italian Premiata White sneakers, because they are a real object, balancing on the verge of a broad design idea and an absolutely minimalist approach.

The model line is unique not only in color. There are a number of other aspects prompting you to buy this particular series:

• white color is always relevant, fashionable and fresh;

• the style that Premiata has developed over the years has received its perfection in the White models, which will allow them to remain in trend for many years;

• natural materials are a guarantee of quality, comfort and increased durability

Premiata shoes are not a budget brand in terms of value. In Russia, Italian sneakers can be bought both in the official representative offices of the company and in online stores. Prices for original Premiata sneakers vary in the range of 10-12 thousand rubles for a pair from previous seasons (outlet) and up to 20 thousand, on average, for a fashionable novelty.

Premiata Lucky-D Sneakers. The initial cost reached 17,500 rubles. Today, it can be purchased in the online store for 12 thousand. This women's model in pink color with a print on a padded sole is made of genuine suede with leather and textile inserts. The sole made of high-quality rubber has a thickness of 1.5 cm, and the height of the "heel" is 3 cm. On the side there is a corporate logo of the manufacturer.

The Django sneaker is a 130th anniversary limited edition sneaker. These are bright, athletic shoes, the top of which is stylized as a shiny snake skin. Metallic leather is one of the nuances of the company, which is absolutely not afraid to experiment with materials and technologies. This men's model cost 15 thousand rubles in 2015 and was presented for the first time in Moscow at the Central Department Store. Today, this one is sold in more familiar color combinations: black and white sneakers at a cost of 17,500 rubles per pair.

Lightweight summer suede sneakers Premiata G1336 for active sports girls and women. A leaky breathable upper, bright white laces and a traditional, premium printed rubber outsole make this shoe particularly eye-catching. And its low cost cannot but please the economical hostesses - only 7,500 rubles for a pair of sneakers.

The bulk of the comments circulated to the products of the fashionable Italian brand Prermiata are limited to admiration for the design, colors, quality of the rubber outsole and natural materials.

Some respondents, delving into the specifics and technology of the production of sneakers, find more advantages:

• good cushioning of the sole and excellent grip on any surface;
• wear-resistant, durable materials are used not only for the manufacture of the upper of the sneakers, but also for the trim parts;
• they always sit well on their feet, do not rub, and are tightly fixed.

A fly in the ointment is thrown into this picture with pleasure by commentators who have no real opportunity to purchase one or another model of Premiata sneakers. Of course, the price threshold is quite high, but you shouldn't blacklist Italian brand shoes because of this.

There are not very many admirers of the Mazza shoe clan in Russia, but the number of those who truly value the health of their feet and take care that they are surrounded only by high-quality natural things is increasing every year. Therefore, the number of Premiata fans, as well as all made in Italy, is rapidly increasing not only in Russia, but all over the world.