Skechers Sneakers

The reason for this is their practicality and extraordinary comfort to wear. Many buyers prefer products from trusted brands that are recognized around the world. One of these trademarks is the American firm Skechers, which focuses primarily on a youth audience.

She was very popular in the shoe market. Nevertheless, in 1991, due to a decline in production, the businessman was forced to sell his brainchild. In 1992 the company is reborn. Already with the name Skechers, it begins to produce youth sneakers and very soon becomes almost or not the largest manufacturer in this shoe segment.

According to official data, the company ranks second in the sale of sports shoes (after the Nike brand, the third position is taken by Adidas). The brand's products are presented in stores in more than a hundred countries around the world.

Campaigns attracting world celebrities, including Britney Spears, Christina Aguilera, actors, athletes, became a successful advertising stunt for Skechers. And the shocking Kim Kardashian became the face of the advertising campaign for the famous Shape Ups sneakers.

Speaking about the many advantages of the American brand sports shoes, we note the following:

• The presence of a special element - the Skevlar stabilizer, which fixes the foot and heel.
• Excellent cushioning for a soft touch. This minimizes leg fatigue and the risk of puffiness. Resolite outsole material takes on its original shape after deformation.
• A unique development of the company - insoles with the memory effect (Memory Foam), which reproduce the shape of the foot during wear. In the normal state, the insoles take their original form.
• Products created for young people are characterized by a rich color palette, stylish designs and a wide range of models.
• Skechers sneakers are versatile: suitable for sports training as well as daily wear.
• The light weight of the products makes them light and comfortable, there is a feeling that there are simply no shoes on the feet.
• Some price advantage over competing firms.

In turn, each series is represented by different models in accordance with their purpose. In particular, there are jogging shoes, products for walking, outdoor activities and for general daily wear.

Let's briefly describe the collections:

• Skechers USA - products for everyday wear. Shoes made from quality raw materials are very comfortable, in addition, they are available in colors

• Skechers Sport is the most successful line. These are models created for professional sports training, suitable for active recreation as well. The products have a shock-absorbing sole and a support system for the foot.

• Skechers Active is suitable for recreational athletes. Lightweight shoes also have good cushioning to keep out puffiness and fatigue.

• Skechers Daddy's are colorful everyday models, often with pictures, for women and teenagers.

• Skechers Fitness is designed for those involved in aerobics, fitness, athletics. They are characterized by incredible comfort, lightness and special ventilated materials in which the skin breathes.

• Go is a breathable running shoe with a shock absorbing sole with adjustable insoles.

• Zoo York is a line of sports products for men. These sneakers give the effect of soft walking, this does not allow unnecessary stress on the legs, prevents the appearance of fatigue.

• Urricane is a similar series for teens.

According to the manufacturer, if you constantly walk in such sneakers, then weight loss occurs due to a decrease in body fat, plus blood circulation improves.

But, it must be said that this property is highly questionable, and American buyers even filed a complaint against the company, since they did not find any tightening effect after using these sneakers. In 2013, the class action lawsuit was approved by a federal judge and Skechers was ordered to pay $ 40 million in consumer compensation.

This shoe has an attractive design that takes into account all the features of a child's foot. Products of the twinke series are popular - with flashing LED lights, which are most effective at night.

The introduction of unique insoles with a memory effect (or Memory Foam) has already been mentioned. They are modified in accordance with the shape of the feet of their owner, and then return to their original form.

Another innovation is the development of the versatile lightweight material Resalyte, which is actively used in the production of soles.He also has an “anatomical memory”.

The brand's technologists have developed a stabilizer that reliably fixes the heel and foot area. This prevents deformation of the shoe and negates the possibility of dislocation of the foot during hard workouts.

Girls love their designs, especially delicate feminine colors. Some people really like it when the usual laces are replaced by an elastic band, as well as decor in the form of ribbons.

Many who have just tried on these shoes are immediately captivated by the feeling of incredible comfort. Women always want them to look more miniature: Skechers sneakers fulfill this desire.

It is important for buyers that the brand's products are breathable (due to the mesh upper), this is especially true in the summer and in the gym. Models made of dense stretch fabric are amazingly pleasant to the body: nothing presses anywhere, but simply fits from all sides. After sneakers like this, faux leather options are simply unacceptable.

During walking, according to subjective sensations, metabolism increases and heat transfer increases. This vaguely resembles the effect of a bath. And if you walk with a stroller, then this feeling becomes even more pronounced. At the same time, as young mothers advise, it is advisable to concentrate on the work of the muscles, drawing in the stomach. Some ladies note that the Shape Ups sneakers relieve tension in the lumbar and knee joints.

Parents who buy Skechers sneakers for their children note that there are no scuffs and deformation during wear. In addition, the sole even retains the pattern after a couple of seasons of wear. Conveniently, many models are fixed with an elastic band, not lacing - children can easily put them on on their own. The guys themselves are delighted with bright laces, and even more so when an additional pair of a different color is included in the kit.

Touching upon the issue of the cost of brand products, we note that these are not the cheapest products. But, as satisfied consumers assure, this is fully justified by the quality and durability of the shoes. In addition, if you are on a tight budget, do not be lazy to track promotions and sales in sports stores.