Logistic seller: characteristics of the profession, responsibilities and necessary skills

On large Internet sites that post advertisements for the search for workers, the vacancy "salesman-logistician" often appears. And if everything is more or less clear with the first part (the seller), then the second sometimes causes difficulty in determining the range of job responsibilities. What kind of profession is this - a salesman-logistician? What does he do, what knowledge and personal qualities should he possess? We will try to answer these questions below.

To begin with, you should define the very concept of "logistics". In simple terms, it is the science that explains how to manage commodity, financial and human flows in order to optimize them. Large trade organizations, for example, supermarkets, cannot do without such specialists as salesmen-logisticians. But what do they do and do they differ from sales consultants, sales clerks? The difference is actually obvious.

Tasks of the sales assistant: constant presence in the trading floor and advising buyers about the properties of a particular product. The seller-cashier, in turn, serves them at the checkout, accepting payment for the goods. The logistic seller, on the other hand, is engaged in arranging the assortment on the shelves, racks, display cases, and he does this not chaotically, but in compliance with the requirements of marketing and merchandising:

• the product that needs to be sold as quickly as possible is located at eye level;
• the first row contains products with a shorter shelf life;
• for goods participating in promotions, free-standing island showcases are formed, equipped with the necessary advertising information.

To begin with, we will briefly outline a typical working day for a logistics salesperson. He comes to the warehouse, takes a box of products that needs to be placed in the sales area, and takes it there. He opens the container with a special knife, doing it quickly, but carefully so as not to cut himself or damage the product packaging. This is especially true for bulk substances: cereals, flour, salt, sugar, washing powder. Further, the products are placed on a rack or in a showcase, taking into account all the above requirements.

What else does the sales logistician do:

• if necessary, advises store visitors, telling them about certain goods, specifies the terms and rules of storage, culinary purpose;
• organizes various promotional events: promotions, sales;
• monitors the proper placement of products on racks, shelves, open counters, in freezers and refrigerators;
• monitors the availability of price tags and the correctness of the cost of goods indicated on them;
• checks expiration dates;
• helps customers navigate in the sales area: shows where a particular product is, assists in finding a free basket / trolley, takes products from high shelves;
• keeps the working area clean;
• monitors the timely replenishment of the assortment of products in the trading floor: independently goes to the warehouse, selects the necessary goods, takes them out and arranges them.

What should a candidate for the position of a sales and logistics specialist know and be able to do? Below is a list of professional skills:

• the presence of secondary specialized or higher education - any economic direction is suitable;
• knowledge of the basics of warehouse accounting;
• the presence of at least minimal experience in the field of trade;
• the ability to work in the program "1C: Trade Management", knowledge of the basics of trade and reporting documentation;
• knowledge of merchandising, marketing;
• the ability to use office equipment.

As for the personal qualities of a sales logistician, they are as follows:

• he must be persistent, active, hardworking, able and loving to learn and learn new things, sociable, responsible;
• you need to be able to work in a team, because, as a rule, in organizations that need the services of a salesman-logistician, there is a very large staff of employees, which means that you will need to contact and "get along" with everyone - from technical personnel to the director;
• you will need to memorize a lot of information, so a potential candidate for the position must have excellent memory and quick wits;
• an important role is played by emotional stability, resilience, stress resistance, a positive attitude;
• good physical shape and endurance will help the salesman-logistician, since his work involves the frequent movement of heavy containers with products, their unloading and placement, and these are constant bends and squats - if there are problems with the musculoskeletal system, it is better to abandon this profession;
• It is not uncommon for salesmen-logisticians to go out to work the night shift so that by the morning all the goods are placed in their places - if you are not ready for such a schedule, do not consider this vacancy.

Now is the time to talk about the material remuneration of the sales logistician. According to the latest information, the salary of this specialist ranges from 26,000 to 42,500 rubles in Moscow and the Moscow region, the amount of payments in the regions is lower - from 18,000 to 30,000 rubles. In addition to money, employers often offer the following bonuses to specialists:

• awards for conscientious and successful work;
• seniority bonus;
• full social package (health insurance, annual paid vacation, etc.);
• free meals;
• overalls;
• the opportunity to improve qualifications, undergo various trainings, listen to educational lectures;
• the prospect of career advancement.