Features of the profession of a marketing analyst

In the modern personnel market, such a profession as a marketing analyst is very popular and in demand. In this article, we will talk about the features, advantages and disadvantages of this career.

An analyst marketer is a specialist who collects and analyzes the market for goods and services, competitors, consumer behavior etc. Such a profession is considered prestigious and in demand.

Like any other professional activity, the marketing analyst specialty has its own advantages and disadvantages.

First, consider the positive characteristics of the profession.

• High level of wages... As a rule, such a profession is paid very well, thanks to which many young people try to get this specialty and become experts in the industry.
• Comfortable working conditions... In the course of performing his daily duties, the specialist is not exposed to any negative factors. Often, a marketer works in a comfortable and cozy office. In addition, there is the possibility of working remotely from home, which also attracts a large number of people.
• Creativity... Despite the fact that the work of a marketing analyst is often associated with performing routine tasks, the professional activity of a specialist can also be characterized as creative. Accordingly, you will be able to show your creativity and out-of-the-box thinking.
• Self-development opportunity... The working activity of a specialist stimulates him to constant development. You will continually improve both as a professional and as a person.

However, one should not forget about the existing disadvantages of the profession.

• High level of responsibility... The final decisions of the managerial professional depend on the work of the marketer and the research carried out by him. Accordingly, in the course of performing his work, the specialist must be as attentive and serious as possible.
• High requirements... To get the position of a marketing analyst, you need to meet the high requirements of employers, which relate not only to professional, but also to personal characteristics.

Before you finally connect your life with the career of a marketing analyst, you need to carefully evaluate all the pros and cons.

So, initially it is necessary to say about professional skills and abilities:

• the ability to work with specialized computer programs (for example, SPSS, Marketing Analytic);
• knowledge of one or more foreign languages;
• knowledge of the theoretical foundations of economics and accounting, the ability to apply them in practice;
• business negotiation skill;
• ability to work in programs such as Power Query, Power Point, Business Intelligence, Google Analytics.

In addition, professional qualities play an important role. An analyst marketer should be an organized and responsible employee, have a broad outlook, be confident in himself, be able to make decisions in stressful situations.

Before officially finding a job as a marketing analyst, you should carefully read the job description. This document describes in detail all the working functions of a specialist.

So, the daily work of a marketer-analyst provides for the following functions:

• market research;
• production planning;
• analytical work with databases;
• development and implementation of various marketing strategies;
• preparation of technical specifications;
• communication with colleagues, management, customers, clients;
• consulting work;
• market segmentation.

It should be remembered that, depending on the specific place of work and the requirements of the employer, this list of functions can be changed and supplemented. You need to be able to adapt and adjust.

To become a top-notch marketer-analyst, you need to possess a range of professional knowledge, skills and abilities. These can be purchased through your special education program.

Due to the fact that for the high-quality performance of his work functions, a marketer-analyst must have in-depth knowledge in the field of economics and marketing, often young people go to study in the appropriate areas:

• "Information Analytics";
• "Applied math";
• "Business statistics and analytics", etc.

At the same time, it is important to give preference to prestigious higher education institutions located in the capital or large cities. In the course of education attention should be paid not only to the acquisition of theoretical knowledge, but also to the development of practical skillsthat will become indispensable in the course of performing work functions.

In the course of carrying out their work activities the marketer must constantly improve, attend educational conferences and events.

The salary of a marketer-analyst depends on a wide variety of factors:

• professional training of a specialist: the higher the level of education, the greater the material remuneration for work;
• region of residence: metropolitan specialists receive more than provincial experts;
• work experience: after 5-7 years of work in the industry, the salary increases significantly.

Thus, the amount of material remuneration for the work of a marketing analyst can vary in a fairly wide range: from 25,000 to 120,000 rubles and more.