All about the profession of content marketer
Content marketing is one of the best strategies used when starting a new business, product or service these days.
Who is it and what does it do?
Content marketing is a powerful strategy for building and engaging future customer audiences. Content marketing is absolutely essential for most businesses today.
This is a fast paced career path. The person immerses himself in interesting topics and turns this material into entertaining or educational content., which forms a quality customer base and plays an important role for any company.
A content marketer is a person who creates content for the marketing purposes of businesses, products or services.
He mainly makes online marketing materials designed to raise awareness and stimulate customer interest in a particular product or service.
Examples of such materials are:
- blog posting;
- video;
- eBook;
- newsletter;
- social media posts.
A content marketer and copywriter are alike in the sense that both produce promotional content. In general, writing is the main job of both, but the type of content they write is what sets them apart. In turn content marketer develops material to inform customers.
The role of a content marketer is to work in a fast-paced and dynamic environment. He must have a high level of creativity.
The specialist in this position also should be intimately familiar with the best trends in SEO, website development and social media marketing... His role obliges him to possess project management skills and attention to detail.
Pros and cons of the profession
A content marketer always has a job. This is a specialist in demand in modern life.
The advantages of the profession include the following:
- creative activity;
- constant development;
- you can master a profession at any age;
- there is no specific requirement for a specialist regarding the level of education.
The disadvantages include the fact that getting a job as a content marketer is not so easy, since you need to have a large list of knowledge in the Internet environment. He must be a fairly erudite person, with a special temperament.
Skills and knowledge
Candidate for this position must have knowledge in administration, marketing, journalism, psychology, information technology or any other related field.
It is desirable that he can demonstrate a deep interest and understanding of technology, software. Digital marketing is rapidly replacing traditional marketing methods, which is why these skills are so important.
The content marketer must demonstrate exceptional communication skills that are essential to effectively accomplish the assigned tasks in this position. A specialist has to constantly interact with consumers, so he must be able to communicate.
In addition, the content marketing specialist will make regular reports and presentations to senior content marketing teams. In order to ensure that the content in the reports is well structured, attractive and easy to digest, the content marketer also must have excellent written communication skills.
Candidate for the position must have excellent Ms Word skills. He will need to be fluent in PowerPoint equallywhich he will use in creating visually appealing content, reports and presentations.
It is advisable to own some additional software products, for example Adobe Creative Suite, Final Cut, Avid, Premier and Photoshop.
A content marketer must demonstrate a high level of creativity and a deep interest in market and consumer research and analysis. He is a kind of creative thinker who is passionate about his work.
Responsibilities
The duties of an employee as a content manager include:
- inform potential clients;
- recommend service or product.
The employee in the described position is sending product or service information to existing customers in the email list. Some of them may have bought something earlier, others may become new subscribers.
A content marketer creates a product page. She must convince the visitor to buy the product after the first visit.
It must attract new audiences., so it will use a range of channels and tools to appeal to the target user. All of this is done by providing engaging content that showcases the specifics of a business, product or service.
He is also engaged in the announcement of the goods.... To do this, it launches new messages, leaves information on the blog, social networks.
A content manager should know how to:
- develop a killer strategy;
- add content to the list of consumer values;
- create material for each stage of the marketing funnel;
- choose the types of content that are most suitable for the business;
- come up with lots of great ideas quickly;
- create content quickly and easily by reusing it;
- use an editorial calendar to ensure that content is consistent and unique;
- distribute content to the right people at the right time;
- monetize material using 4 key strategies;
- track and improve content performance over time.
First of all, a specialist in this profession must have knowledge in the field of building a website, blogas he remains responsible for providing engaging content, navigation, structure, design, localization, and landing pages that will make the content easily digestible by the audience.
The employee is actively observing, creating various approaches to disseminating information, including media, websites, thematic blogs, videos, email campaigns and presentations.
In this capacity, the marketer helps drive the growth of business databases by providing audiences with consistent, useful, and engaging content.
Together with the SEO department, he plays a leading role in driving both in-page and out-of-page analysis, improving search engine performance and setting goals based on click-through rates, conversions and traffic. This is done to ensure that the content is related to the target audience. The content marketer also alerts and keeps up to date with the latest SEO trends and changes in key search engines.
In addition to working with the SEO department, the content marketer works with the editors and the marketing department, participates in the development and creation of resources, new material that supports specific marketing programs and expands the business in the market. This profession works with product designers and sales teams.
It also plays an analytical role.... He is tasked with conducting research and developing an understanding of the unique value proposition. The specialist also conducts extensive research into the problems and priorities of potential customers.
Instagram, Facebook, LinkedIn, Instagram and YouTube also play an active role in product creation and management... The necessary goals are achieved by providing useful material, consistent with the interests and needs of the target audience.
In this capacity, the marketer actively participates in discussions and forums on social media as a spokesperson, reaching out to new and existing consumers and ultimately increasing their number.
Education
And at fifty, and at sixteen people can become a content manager, for this he does not need to study, to be well versed in most areas of the Internet environment.
Only young, poorly developed companies are allowed to start working from scratchwho cannot afford to pay for the services of a professional. This is a great opportunity to try yourself in a new field and gain experience.
Some private educational companies offer courses in training a profession, you can go for one in order to delve into the specifics of the chosen profession.
You can learn a lot on your own by watching the lectures of specialists, participating in seminars.
The salary
The salary depends on the company in which you will work, as well as on the experience of the specialist. To receive a high salary, you need to demonstrate your skills and abilities.... And if the result is successful, then no company wants to refuse such a specialist. That's why the level of salary depends only on the desire to work... So the salary can be 30,000 rubles a month, or 100,000, and above.
