Blogger manager: characteristics, functions, advantages and disadvantages
The Internet culture is developing every day, the number of bloggers on the Internet is increasing. In this regard, a new profession has appeared - blogger manager. In fact, this is a blogger's assistant and a person representing his interests before advertising campaigns. The manager has a huge responsibility for the development of the channel, profit, participation in public life and much more.
Features of the profession
Like any position, the blogging manager profession has a number of characteristics. First of all it must combine several specialists at once: an advertiser, a producer, a recruiter. This is not a complete list, in some cases one person combines the functions of a graphic designer, copywriter, smm-writer, etc. This combination is due to the multitasking of the profession.
Also, work related to the Internet is always remote, even if it involves personal meetings, but this is not always the case. Communication with a representative of various companies, including international ones, solving issues online does not require attention. The blogger receives all the necessary information and profit from his manager. Problems with the customer are the manager's mistake, and he has to solve them.
The manager's responsibilities also include profile analysis, for this he must be able to use and understand basic programs and algorithms, for example JagaJam. Plus, the manager must own Whatstat program for tracking channel ratings, as well as the basics of digital - marketing, targeted advertising, building advertising strategies to ensure the most effective work.
The blogger specialist also should keep up with modern Internet trends and fashion trends, to guide the blogger's activities in the right direction, to help him navigate the digital space. For this reason the manager must track the top competitors in the niche to keep up... The obligation is also scheduling appointments, events, advertisements, personal receptions and visits, such as beauty salons. In fact, one person combines a whole staff of employees who ensure effective work.
Of course, depending on the popularity of the profile, all of the above functions should not necessarily be performed by one person, but the search for performers in other areas is also the responsibility of the manager. He himself has the right to determine what functions he can redistribute to another specialist.
Career
Building a successful career as a blogger is real. However, in order to get a high-paying position with a celebrity, it is worth working with little-known ones. So, the novice manager will receive the first feedback on the work and the results. As the latter, during the interview, the manager can provide statistics, the number of paid promotions and everything that the blogger received thanks to the manager's work.
If the work with a novice blogger is successful, the career will go uphill without changing the employer: an increase in popularity and profits will directly affect the manager and his salary.
Also, communication skills, time management, advertising campaigns will open doors to other areas or allow you to create an SMM or advertising agency.
