All about the profession event manager
Today there are many interesting young professions. Among them it is worth noting event managers - people who create a holiday. This type of activity is not yet taught in universities, however, higher education will still be an advantage. The salary of a specialist directly depends on skills, experience and region.
Who is that?
Event manager - a person who is responsible for organizing any event. Moreover, we can talk about any mass event. The event manager must organize and conduct an event at a high level, both for private and legal entities. The event manager develops the concept of the holiday, taking into account the wishes of the customer, settles all the nuances that are associated with renting a place.
So far there are no state educational institutions where such specialists would be trained in everything necessary. You can get some knowledge only in private schools, in courses and trainings. Therefore, in the profession there are teachers, psychologists, advertising workers.
Job responsibilities
A representative of this profession can work for a large company or as a private entrepreneur. The event manager acts in accordance with the job description. The document contains everything that a specialist should do. It is worth noting that the employer can change the list of tasks at his own discretion.
Main job responsibilities.
- Communication with the customer of the event. Acceptance of orders and reporting.
- Compilation of databases with contacts of clients, performers, partners.
- Registration of a technical order according to the specifics of the event. Coordination with the client.Development of the scenario of the event and its concept.
- Thinking over all the features of the event. Drawing up a budget, estimates. Track expenses so they stay within the plan.
- If necessary, you need to develop an advertising campaign for the event. Providing visitors with brochures with the necessary information.
- Controlling all stages of the event, their synchronization.
- Working with service personnel and performers.
- Coordination of the necessary issues with all participants of the event. You should constantly maintain communication with management, client, performers.
- Reporting after the event.
- Distribution of invitations, selection of sponsors and the formation of attractive offers for them.
- Selection and invitation of journalists to compose press releases.
- Preparation and submission of reports to the authorities on the work done, finances spent and final results.
- Control of the entire process of organizing and holding the event.
Who is the profession suitable for?
The job of an event manager is quite challenging, albeit interesting. The candidate must be active and active, be able to and love to constantly communicate with people. Be sure to have creative thinking, the ability to speak in front of a large number of people. The candidate should be trained in public speaking.
An event manager must be able to cope with great emotional and moral stress. A specialist can be called at any time of the day to agree or clarify various nuances. Moreover, a perfectly fine-tuned organization mechanism can break at any moment, and this is a lot of stress. It is this person who is the link between all participants in the process.
It is important to be able to make quick decisions and deal with problems of various sizes. Some of the performers may get sick, a replacement will be needed. It is worse if the rented building is suddenly de-energized or some kind of emergency occurs. It is important that customers are satisfied and that the event is held at a high level.
An event manager must have the following personal qualities:
- sociability, the ability to find a common language with different people;
- the ability to solve serious problems in a short time;
- cheerfulness, optimism and an active life position;
- ability to think outside the box;
- high efficiency and resistance to stress;
- the presence of leadership skills;
- mastery of public speaking;
- organizational skills.
The profession itself is positive and optimistic. Event managers don't suffer from monotony and routine. In the course of work, communication skills and organizational skills are improved. Every professional becomes a leader who can convince everyone of anything.
When not to organize events.
- Deficiencies in speech or physical disabilities will become a major obstacle.
- It is worth giving up the profession if there are diseases of the nervous system, heart or blood vessels. Irregular working hours and constant emotional stress can exacerbate health conditions.
- The job is not suitable for people who make decisions for a long time. Each event has its own deadlines, which must be met, regardless of the problems that arise. In any situation, you need to think quickly and clearly.
- For vulnerable and sensitive people, it is better not to organize events. The event business has a lot of troubling moments. Sometimes you have to adjust, endure rudeness, or, on the contrary, be persistent.
Where to get an education?
An event manager cannot get a higher profile education in a public institution. However, training is still necessary, and here various private organizations come to the rescue. You can complete courses or attend trainings to improve your qualifications. This way it will be much easier to delve into the profession and start gaining experience.Most of the pros started out that way.
It is noteworthy that the courses can be completed in just a few months. This is enough to master the basic skills. In some cases, it makes sense to study remotely. Many overseas schools offer this service, but the cost is quite high.
Many large companies pay attention not to the availability of diplomas of completion of courses, but to real practical experience. Those who have previously worked in the field of organizing any events are much more likely to get a good position. Higher education is also valued among employers. In this case, it is better to be a director or manager by profession. Marketing education is also suitable for this type of activity. Knowledge of advertising is of great importance in the work of an event manager. Education related to cultural activities is suitable.
Actors can work as an organizer of events. Teachers and psychologists are quite in demand in the profession. Such specialists can find a common language with any client.
If you have a higher education that suits your profile, you should not give up additional education. You can master the art of public speaking or the peculiarities of the organization. Additional skills related to the profession will increase your chances of finding a job.
Moreover, in this case, you can apply for a higher salary. Additionally, the event manager needs to learn foreign languages, especially English.
average salary
An event manager in Moscow earns about 45,000 rubles, in St. Petersburg - 35,000 rubles. However, in Ufa and Volgograd, the average salary is only 18,000-19,000 rubles. Much depends on work experience and skills.
What an event manager in Moscow can count on under different circumstances.
- University graduates without work experience and special skills earn about 25,000-30,000 rubles in the capital. To do this, it is enough to have creative thinking, be able to use a PC and find a common language with different people. Education can be either complete or incomplete higher education. Preference is given to specializations related to management and advertising.
- The average salary increases to 37,000 rubles if you have work experience of 1 year or more. Additionally, you need to have skills in business negotiations and know the event market.
- Already with work experience of 2 years or more, you can count on 53,000 rubles a month. You will need marketing knowledge, press release writing skills, and experience in organizing various events. The specialist must have a successful experience of cooperation with other companies that deal with advertising.
- The maximum average salary is 120,000 rubles. Work experience must exceed 3 years. You need to know English for fluent communication. We'll have to put together a portfolio. It is necessary to have experience in organizing large-scale projects.
Employment
Event managers are needed in different areas. After training, you should choose a private company or corporation for yourself. Quite often, specialists start their own businesses and work as private entrepreneurs. In this case, it can be difficult to find clients.
The main places of work for event managers.
- Specific company. There are firms that organize various events. Usually large firms turn to them to be sure of the quality of the result. In this case, the specialist will deal with business projects. It is planned to organize seminars, trainings, conferences.
- Independent work with corporate clients. It is quite difficult for an entrepreneur to get started in this niche due to the lack of trust. However, if you try, you can cooperate with large manufacturers, banks, consulting agencies, private schools.
- Independent work in the physical sector. You have to work with ordinary people and small companies.The specialist will be in charge of organizing the usual celebrations. You should collaborate with a large number of performers to work on weddings, exhibitions, corporate parties, graduations and other events.
It's easier to work for hire. In this case, you do not have to think about finding clients. In most cases, organizers earn a percentage of the events hosted, so the income will depend entirely on the effort. Self-employment can be many times more profitable only in the case of a successful search for customers. However, this activity is more risky.