Real estate sales manager: characteristics, advantages and disadvantages, functions

Real estate sales manager is a very common profession these days. There are many people who have been working in this field for many years, but there are also newcomers who come to the profession for the first time, study, gain experience and successfully cope with their duties. Well, those who are just planning to try themselves on this path should get acquainted with the characteristics of the profession, its advantages and disadvantages.

A real estate sales manager is a person who constantly has to communicate with people. And, therefore, he should look neat outwardly, have a presentable appearance, competent speech, a broad outlook, a benevolent attitude towards his potential clients. For this type of activity, the following points are very important:

• the ability to convince a person of some things;
• explain everything, put it on the shelves;
• the ability to argue your opinion;
• be well informed about the situation in the real estate market;
• be able to find a way out even in difficult situations;
• if necessary, be able to smooth out and extinguish any conflict;
• always maintain a neutral attitude, without betraying their irritation, even if the client is behaving incorrectly.

The advantages of this profession are that responsible work allows you to become a specialist in your field over time, to thoroughly understand many issues of the real estate market. All this makes it possible to acquire regular customers, earn a good reputation and attract new customers. And this, in turn, helps to make good money. Thus, there is always an incentive to do our job efficiently and on time. There are also disadvantages to such work. It often happens that the client is dissatisfied, and in such situations you need to be stress-resistant, be able to control yourself, get out of any unpleasant situation with dignity.

Regardless of the agency in which a realtor gets a job, certain responsibilities are assigned to him. This is not a job where you need to surprise every day with creative findings and creative ideas, but there is a certain list of very specific responsibilities.

• A sales manager performs actions for the sale, purchase, lease of premises, acting on behalf of his customers.
• Systematizes all information about housing in his city and region, if necessary, in other regions, which may be interesting and useful to his clients.
• Interested in all new buildings, so that, if necessary, be able to provide comprehensive information to a potential buyer from any developer on the commissioning of housing.
• This specialist concludes contracts between the agency and the consumer, which reflects all aspects of cooperation.
• He is looking for suitable options for apartments, houses, plots, depending on the needs of the client, which might interest him.
• Provides an opportunity for potential residents to comprehensively familiarize themselves with the object. Tells about all the pros and cons, if necessary, gives advice on the operation of housing, warning about all the nuances in advance.
• Accompanies the buyer or seller throughout the purchase and sale transaction. Arranges for meetings in all necessary institutions, for example, in the justice or the bank.
• If necessary, the manager must represent the interests of the client in all instances, help resolve the issues that have arisen.
• Draw up the reporting documents required by the agency's management.

The sales manager has the right to use all the documents available in the agency that can help him work. In addition, he can count on assistance and ask for help from his immediate supervisor, if necessary. An employee of a real estate agency can also make suggestions to the management to improve their activities and the institution as a whole.

Real estate specialist must be sociable, have a competent speech, have a good command of the Russian language, know the basics of office work, be legally savvy. This is where the value of such a specialist lies. When a client asks for help, he wants to be accompanied by a good specialist who can answer any question in terms of real estate and find a way out in difficult situations.

For this, a real estate sales manager must regularly familiarize himself with all new laws that relate to his activities, be able to apply them in practice, and also, if necessary, explain to the client all the nuances that he may not know about. Legal issues are very important in this work, and therefore it never hurts to undergo training and gain additional knowledge. All kinds of courses, seminars, trainings can help you in your work.

Besides, there is one more important point. Sales Manager can be well-versed in his business, but if he is not able to win over a client, to interest him, this will be a big minus and, accordingly, a loss of earnings. Therefore, it is extremely important to constantly expand your horizons, read a lot in order to be able to talk on different topics and support any conversation. An intelligent well-read person always disposes to himself, inspires confidence.In addition, you need not only to know all the laws and documents well, but also to be able to explain all this to the client so that he does not have any questions and doubts.

A very good help, and in most cases it will be necessary ability to drive a car. It is always convenient when you have to show a lot of objects in a short period of time. This is especially true in a big city, or when housing is considered in several settlements, all over the region.

It is necessary to take into account the fact that in all situations it is best to be honest with the client. You should not increase the payment for services at your discretion, hide some important information about the object.