Regional Manager: Qualifications and Responsibilities

If earlier the list of specialties, as well as the list of future professions of university graduates and not only was limited, now the situation has changed. Year after year, new different professions appear, and the growing number of positions can be ignored altogether. One of the units on this list is the position of the regional manager. Read about what the responsibilities of a regional manager are in this article.

Due to the fact that over the past 50 years the world has been more and more ruled by such a phenomenon as globalization (this is a trend in which various corporations, as well as small firms try to open their offices around the world), more and more often you can find products and even services various foreign brands in almost every country. It is for the responsible work in such branches that a regional manager is needed. This profession presupposes that the candidate has an analytical mind, strategic thinking, conflict-freeness, adequate perception of criticism, as well as flexibility and purposefulness.... It is the regional manager who determines the plan according to which the branch will continue its development in the near future, he looks for the main partners and negotiates with them. He must also analyze, and sometimes even be able to predict consumer activity.

The regional manager quite often goes on various business trips, including abroad. It should be mentioned that, unlike many other positions, the requirements for a regional manager may vary depending on the wishes of the company's head office.

First of all, a candidate for such a position must have a higher education. Preference is given to people with the profession of "enterprise management". However, any other completed economic education is encouraged. Experience in a given position or in the field of sales (sales representative) of two or more years will also be highly appreciated. It is this point that can play in favor of the candidate if he does not have a specialized education.

It may seem that you can become a regional manager only by starting as an ordinary sales manager, the main essence of whose work is “cold” calling people from the client base. However, this is not quite true. This is not the easiest path to this position, but, fortunately, it is far from the only one. We will talk about this in more detail below. An advantage when choosing a candidate can be additional education received after a bachelor's degree or postgraduate training in the specialty "management". Knowledge of foreign languages ​​will be a big plus. Depending on the wishes of the company, candidates for foreign branches can be selected from both local residents and citizens of other countries.

In terms of personal qualities, preference is given to a person showing leadership traits of character, demonstrating activity and focus on results. Of course, an applicant for such a position must possess the fundamentals of ethics and the rules of business communication. Quite often it happens that there is no suitable specialist for this position, and then the company can independently engage in training and raising such a leader. For this, several applicants or even one candidate are selected, later he / they are sent to intensive short-term seminars or trainings. Sometimes one of the company's employees can do the training, and sometimes a specially invited specialist.

The salary of a person in this position starts from 30 thousand rubles and can go up to 200 thousand, or even more. Most often, the salary will depend on the amount of goods sold. The salary data is the average for Russia at the moment.

The functions of a regional manager are, first of all, in the ability to collect information and analyze it. The regional manager, as a kind of leader, also has to be able to set realistic goals and ensure that they are achieved by the whole team. Also, the regional manager is engaged in forecasting the demand for the goods of his company. He needs knowledge of advertising campaigns. Knowledge in the field of sales psychology can also be added here.

Another responsibility of the regional manager is to control the delivery of goods to the end consumer.... He is obliged to provide a report on the rational use of company funds. By the way, it is this person who is responsible for solving all the problems that arise at different stages of the branch's work. Therefore, the regional manager also needs to be knowledgeable in terms of legal legislation, various regulations and laws, as well as know the legal framework in the field of doing business.

The regional manager reports directly only to the orders of the commercial director. Only the basic responsibilities are described here.

According to the job description, first of all, the regional manager implements the marketing policy in his region. However, his main task remains increase in sales. And that includes looking for clients.

Another responsibility of the regional manager is the most complete collection and analysis of information about competitors, as well as the purchasing power of people living in a given territory. Also in the list of job responsibilities of the regional manager is the patronage of sales representatives. It is the regional manager who is responsible for conducting various kinds of seminars and trainings in order to improve the performance of all employees. Regional Manager is ranked among the management of the company. Quite often he is in constant contact with the head office of the company.

One of the main tasks of the regional manager is protection of the interests of the affiliated branch. He is obliged to follow all additional instructions, as well as coordinate the work of his branch with the instructions of the central office, is the main representative of his branch in the region.