Sports manager: features, functions, training

It is no secret that modern sport is not only loud victories, cups and medals, but also a lot of money. Winning fees are growing every year, plus multi-million dollar advertising contracts. Moreover, this applies to both team and individual sports. Football, hockey, tennis, basketball, volleyball, boxing - all this is not only huge stadiums and crowds of fans, but also money.

Let's try to figure out who these people are. A sports manager can work in both a professional and an amateur club. Wherein his terms of reference are quite wide... He can, for example, invest in the development of private schools or in holding competitions, search for and then develop talented guys who later, becoming champions, not only confirm the professionalism of their manager, but also make him richer.

The sports manager helps the ward to earn not only medals, but also financial meansin turn, receiving their bonuses for well-organized management as a reward. There is another widespread type of activity of a sports manager - he invests his own funds in this or that athlete or club, then he receives income, like in any other business.

In the fitness industry, professionals are sometimes referred to as sports managers, but they do a completely different job. Their task – to attract as many people as possible to amateur sports, that is, to expand the client base, and therefore, to increase the income of the organization in which they work. In our case, we are talking about professional teams or athletes, which means that attention is paid not only to quantity, but also to quality.

To become a real sports manager requires certain strong-willed qualities and character traits. Contrary to popular belief that former athletes who know and understand the "inside out" of the world of sports can act as managers, this is far from the case. Among the main personal qualities that the specialist in question should possess are perseverance and sociability. Which, unfortunately, is very rarely the “hobbyhorse” of professional athletes. It's just not their element, with rare exceptions. And a sports manager needs not only to be able to communicate, but also to do it in different languages ​​of the world, or at least in confident basic English.

Besides, a sports manager is a public person, which means that it is important for him to have a presentable and well-groomed appearance, be able to present himself, have good communication skills, and negotiate at different levels. Sometimes you need to be able to persuade your wards, and sometimes - potential sponsors, government officials. Without their help, the development of a club is often simply impossible, especially when it comes to small teams based in small poor cities.

A successful sports manager must have analytical skills and, if you like, a certain gift of prediction. To understand whether a real sports star can grow from a particular boy from a yard team, it is not enough to know what physical data is needed for this. You need to be able to discern the potential of the player. This skill helps to work for the future.

Just like any other manager, a sportsman needs special training, and subsequently qualification retraining. In sports, everything is changing, new trends are replacing the old rules and trends. You can get the profession of a manager in the field of sports at specialized universities and regular universities.

In practice, often a person with financial, legal, sociological or any other education comes to sports management, falls in love with sports and makes a good career in this area. However, such people also need retraining courses. There are many of them on offer in Russia today. Many are carried out remotely, through the Internet - webinars are available on a paid basis.

As for professional higher education, it can be obtained both at Moscow State University and at any regional institute at the Department of Physical Education. Here is a list of just some of the universities where they provide such education:

• Financial University under the Government of the Russian Federation;
• Ural Federal University named after Boris Yeltsin;
• State University in Penza;
• Chelyabinsk South Ural State University;
• Institute of Industrial Management in Moscow;
• State University in Kurgan;
• Peter the Great Polytechnic University in St. Petersburg;
• Georgy Plekhanov Russian University of Economics;
• Russian State University of Physical Culture, Sports, Youth and Tourism;
• State University in Togliatti;
• National Research State University named after Nicolas Lobachevsky in Nizhny Novgorod;
• City Pedagogical University in Moscow;
• State University in Tyumen;
• State Social and Pedagogical University in Samara;
• Far Eastern State Academy of Physical Culture and many, many others.

Moreover, you can choose a convenient form of training: full-time, part-time, part-time and even distance learning. Among the entrance examinations, different universities and faculties offer different combinations of the exam. Among them are specialized mathematics, Russian language, social studies, biology. And here are the disciplines that the future certified sports manager will eventually study:

• the economy;
• management of sports facilities;
• sports law;
• psychology;
• physical culture management;
• conflict management;
• philology and a number of other sciences.

If you want not only to get a diploma, but also to raise your athlete or a whole team to the highest step of the podium, then you should go to this start. Ahead will certainly be the victories of your wards, multimillion-dollar contracts with sponsors, big tournaments, crowds of fans and, as a result, a stable business, a solid financial and social position.

According to the statistics of employment sites popular in Russia, today more than 23 thousand sports managers are required. The average salary of a person in such a position is 31 thousand rubles, in most regions the offers for payment exceed 55 thousand rubles. At the same time, the minimum wage is about 22 thousand, but the maximum is more than half a million.